Popov is a brand of
vodka formerly produced by
Diageo plc's North American subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low price market.[3] In November 2018, Diageo sold Popov vodka and various other brands to the
Sazerac Company for $550 million.[4]
Popov is a brand of
vodka formerly produced by
Diageo plc's North American subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low price market.[3] In November 2018, Diageo sold Popov vodka and various other brands to the
Sazerac Company for $550 million.[4]