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Ogilvy changed its branding recently to remove "& Mather" from the title of the agency - the article, except its title, was reflected to change this. Can the title be updated as well?
NigeriaNoKamisama ( talk) 19:17, 30 July 2018 (UTC)
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Hello, I'd like to make a series of suggestions to help update and improve this article. I've researched and written several proposed updates that I've outlined below. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In all, I'm looking to correct outdated information, add citations, eliminate WP:POV, and reduce redundancy. I have a few more proposed updates in the works, but I thought it best to bring these to the volunteer Wikipedia community in chunks to make reviewing a bit less burdensome. My proposals are as follows:
Proposed infobox with updates
Proposed infobox markup {{Infobox company
Proposed introduction update
Ogilvy is a
New York City-based British
advertising, branding,
marketing and
public relations agency. Markup
'''Ogilvy''' is a [[New York City]]-based British [[advertising]], [[brand|branding]], [[marketing]] and [[public relations]] agency.
Proposed Foundation update
Fortune magazine later called it "probably the best sales manual ever written".
[3] Markup
''[[Fortune (magazine)|Fortune]]'' magazine later called it "probably the best sales manual ever written".<ref name=Oliver99>{{cite news |title=David Ogilvy; Legendary Figure of the Ad Industry|author=Myrna Oliver|url=http://articles.latimes.com/1999/jul/22/news/mn-58609l|work=[[Los Angeles Times]] | date= July 22, 1999 | accessdate=3 September 2015}}</ref>
Proposed Adweek update Markup
According to ''[[Adweek]]'', Tham's efforts resulted in the agency's [[Cannes Lions International Festival of Creativity|Cannes Lions]] "Network of the Year" recognition.<ref name=OLeary715>{{cite news |title=With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out? |author=Noreen O'leary |url=http://www.adweek.com/news/advertising-branding/ceo-miles-young-leaving-ogilvy-will-his-loyalists-follow-him-out-165717 |work=[[AdWeek]] |date=July 2, 2015 |accessdate=30 March 2016}}</ref>
Proposed updates for recognition Markup
The agency was named the Cannes Lions "Network of the Year" from 2012 to 2016 and [[Clio Awards|CLIO]] "Network of the Year" from 2012 to 2015.<ref name=OLeary15>{{cite news |title=Inside Grey's Global Sweep of 113 Lions at Cannes 18 offices won, nearly double the amount in 2014 |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/inside-greys-global-sweep-113-lions-cannes-165659 |work=[[AdWeek]] |date=June 30, 2015 |accessdate=7 October 2015}}</ref><ref name="Diaz16">{{cite news |title=AlmapBBDO, Droga5, Ogilvy, WPP, Tool, UNICEF take final top honors at Cannes |last1=Diaz |first1=Ann-Christine |url=http://adage.com/article/special-report-cannes-lions/almapbbdo-droga5-180-l-a-final-top-honors-cannes/304705/ |newspaper=[[Ad Age]] |date=25 June 2016 |accessdate=19 July 2018}}</ref><ref name=Kapoor15>{{cite news |title=Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards |author=Anisha Kapoor |url=https://brandingforum.org/news/ogilvy-mather-wins-network-of-the-year-at-2015-clio-awards/ |work=World Branding Forum |date=October 2, 2015 |accessdate=6 November 2015}}</ref> It was also named [[Effie Award|Effies]] "World's Most Effective Agency Network" in 2012, 2013 and 2016.<ref name=OLeary13/><ref>{{Cite web|url=https://brandingforum.org/branding/industry/ogilvy-mather-reclaims-effective-effie/|title=Ogilvy & Mather Reclaims World's Most Effective Effie Title|last=Kapoor|first=Anisha|date=2016-04-29|website=World Branding Forum|language=en-GB|access-date=2016-05-23}}</ref>
Proposed update to on "re-founding"
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.
[2] All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.
[2] Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.
[10] The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.
[2]
[10] Markup
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.<ref name="O'Reilly18"/> All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.<ref name="O'Reilly18"/> Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.<ref name="Beer18">{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref> The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.<ref name="O'Reilly18"/><ref name="Beer18"/> There is another point I want to bring up, which I have mentioned to editors earlier in this post. Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, earlier this month, and it has generated some media coverage, so I understand if editors feel it should be covered within this article. If that's the case, I have prepared a brief summary of the issue based on independent coverage in secondary sources. Proposed text on recent termination
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.
[10] In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.
[10] Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.Cite error: The <ref> tag has too many names (see the
help page).
[11]Markup
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.<ref name="Beer18">{{cite news |title=Ogilvy fires chief creative officer after misconduct investigation |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/90200962/ogilvy-fires-chief-creative-officer-after-misconduct-investigation |newspaper=[[Fast Company]] |date=11 July 2018 |accessdate=19 July 2018}}</ref> In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.<ref name="Beer18"/> Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.<ref name=""Graham18>{{cite news |title=Ogilvy terminates chief creative Tham Khai Meng after employee complaints |last1=Graham |first1=Megan |url=http://adage.com/article/agency-news/ogilvy-terminates-chief-creative-tham-khai-meng-employee-complaints/314179/ |newspaper=[[Ad Age]] |date=11 July 2018 |accessdate=19 July 2018}}</ref><ref name="Coffee18">{{cite news |title=Ogilvy fires worldwide CCO Tham Khai Meng after internal investigation |last1=Coffee |first1=Patrick |url=https://www.adweek.com/agencies/ogilvy-fires-worldwide-cco-tham-khai-meng-after-internal-investigation/ |newspaper=[[Adweek]] |date=11 July 2018 |accessdate=19 July 2018}}</ref> I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article. @ Crh23: You previously reviewed a request for this page by a former colleague of mine. If you have time, could you also review this and make the updates if things look neutral and well-sourced? Please ping me if you have any questions. Thank you in advance, Danilo Two ( talk) 18:41, 23 July 2018 (UTC) |
Hello, I'd like to suggest some fixes to correct information in the article infobox. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are three things I'm asking for:
Please note: Where I'm asking for information to be removed or replaced in the infobox, I am not suggesting this be removed/replaced in the article body; the former subsidiaries still remain in the article's Services section (I'll be back later with a suggestion on adding the new information to this section, as well as some broader context for the changes) and mentions of Young and Meng remain in the article's History.
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Company type | Subsidiary |
---|---|
Industry | Advertising, marketing, public relations |
Founded | 1948 |
Founder | David Ogilvy |
Headquarters | 636
Eleventh Avenue,
New York |
Key people | John Seifert, Chief Executive, Worldwide [1] |
Parent | WPP plc |
Subsidiaries | Ogilvy Consulting [2] |
Website | www.ogilvy.com |
{{Infobox company
| name = Ogilvy
| logo = Ogilvy Logo.png
| type = [[Subsidiary]]
| founder = [[David Ogilvy (businessman)|David Ogilvy]]
| key_people = John Seifert, [[Chief executive officer|Chief Executive, Worldwide]]<ref name="Tadena16">{{cite news |title=Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO |last1=Tadena |first1=Nathalie |url=https://www.wsj.com/articles/ogilvy-mather-appoints-agency-veteran-john-seifert-as-ceo-1453303487 |newspaper=[[The Wall Street Journal]] |date=20 January 2016 |accessdate=19 July 2018}}</ref>
| industry = [[Advertising]], [[marketing]], [[public relations]]
| parent = [[WPP plc]]
| subsid = Ogilvy Consulting<ref name="O'Reilly18">{{cite news |title=Ad agency Ogilvy rebrands and restructures to simplify its offering |last1=O'Reilly |first1=Lara |url=https://www.wsj.com/articles/ad-agency-ogilvy-rebrands-and-restructures-to-simplify-its-offering-1528203601 |newspaper=[[The Wall Street Journal]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
| homepage = [http://www.ogilvy.com/ www.ogilvy.com]
| foundation = {{Start date and age|1948}}
| location_city =
636 [[Eleventh Avenue (Manhattan)|Eleventh Avenue]], [[Manhattan|New York]]
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if things are neutral and well-sourced. Thank you in advance, Danilo Two ( talk) 13:26, 20 August 2018 (UTC)
References
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References
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Hello, I'd like to suggest more updates for this page. This time, I'd like to update the External links section. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are a few things I'm asking for:
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: Would you mind also giving this request a look? Thank you in advance, Danilo Two ( talk) 16:18, 13 September 2018 (UTC)
Hello, I'd like to suggest more updates for this page. This time, I'd like to update the last paragraph of the History section, which is unsourced in the live article. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. My full request is as follows:
References
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References
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I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: As discussed in my request above, would you mind also giving this request a look? I will follow up after this with a request to update Services. Thank you in advance, Danilo Two ( talk) 17:57, 25 September 2018 (UTC)
![]() | This edit request by an editor with a conflict of interest was declined. The reviewer would like to request the editor with a COI attempt to discuss with editors engaged in the subject-area first. |
Hello, I'd like to suggest more updates for this page. This time, I'm looking to update the Services section, which is outdated. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In my draft, I have updated the Services section to show the company's current structure while also retaining the historical details of its previous setup. I've done this by putting the historical information in the past tense, and included a paragraph about its current structure at the very end.
Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus. [1] Ogilvy Public Relations was responsible for the agency's public relations offerings, including branding, public affairs, corporate communication, and digital reputation and influence. [2] OgilvyOne was the agency's direct marketing unit. [1] It also advised clients on customer engagement. [3] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing. [4] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015. [5] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines. [6] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction. [7]
In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010, [8] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims. [9] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies. [10] [11] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing. [12] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. [13] [14] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices. [15] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice. [16]
As of June 2018 [update], Ogilvy no longer has separate sub-brands focused on different areas. The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships. [17] The company's strategy division OgilvyRED became Ogilvy Consulting. [17]Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offerings, including [[brand]]ing, public affairs, [[corporate communication]], and [[Reputation#Online reputation|digital reputation]] and influence.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit.<ref name=Sweeney12/> It also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>
In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: Would you be able to give this a look, too? Thank you, Danilo Two ( talk) 20:11, 28 September 2018 (UTC)
@ Timtempleton: Per your suggestion above, I tried my hand at incorporating the historical structure into History. Rather than propose dispersing bits of info throughout the History section, I think this could fit nicely into the area where the article discusses Ogilvy starting to look like a holding company of its own. I also removed the quotes from the ref names (per your note on my Talk page.) Care to give it a look?
Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying. [1] [2] [3] Over the years, the magazine Fast Company wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own". [4]
By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus. [5] Ogilvy Public Relations was responsible for the agency's public relations offering. [6] OgilvyOne was the agency's direct marketing unit [5] and it also advised clients on customer engagement. [7] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing. [8] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015. [9] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines. [10] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction. [11]
In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010, [12] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims. [13] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies. [14] [15] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing. [16] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. [17] [18] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices. [19] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice. [20]
Company leadership said Ogilvy became too complicated with these individual units. [21] CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services. [22] All but one of Ogilvy's sub-brands were wrapped into one: Ogilvy. [22] The company retained its separate strategy division, but renamed it to Ogilvy Consulting. [4] [22]Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.<ref name=Oster18>{{cite news |title=Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul? |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/will-martin-sorrell-be-remembered-for-saving-the-ad-industry-or-for-crushing-its-soul/ |work=[[Adweek]] |date=17 April 2018 |accessdate=18 September 2018}}</ref><ref name=Oster04092018>{{cite news |title=Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/why-in-house-publishers-are-becoming-attractive-alternatives-for-advertisers-and-creatives/ |work=[[Adweek]] |date=9 April 2018 |accessdate=18 September 2018}}</ref><ref name=Kirkpatrick17>{{cite news |title=What Ogilvy's 'refounding' says about the state of agency-brand relationships |last1=Kirkpatrick |first1=David |url=https://www.marketingdive.com/news/what-ogilvys-refounding-says-about-the-state-of-agency-brand-relationshi/437341/ |work=Marketing Dive |date=3 April 2017 |accessdate=18 September 2018}}</ref> Over the years, the magazine ''[[Fast Company (magazine)|Fast Company]]'' wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".<ref name=Beer18>{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company (magazine)|Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offering.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit<ref name=Sweeney12/> and it also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>
In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>
Then, as you suggested earlier in this discussion, the Services section could look like the following:
How does this all look? Thanks again for your reviews and help with this! Danilo Two ( talk) 20:26, 10 October 2018 (UTC)
It seems to be time for Wikipedia to decide whether it wants any more of this pre-packaged native advertising, as proposed here by Beutler, a "digital agency specializing in visual design, social media, inbound marketing, and Wikipedia", in this article or indeed anywhere else. Personally, I'm against it. While we've reached no definitive conclusion on what to do about deceptive advertising, it's my opinion that we can't risk adding any content that may be illegal under the laws of the United States, and the content proposed here, written for lucre by an agent who is here to line his/her own pockets and not to improve the encyclopaedia, is surely content of just that type. I suggest that the present content of the article should also be reviewed for neutrality, which appears to have been compromised by the acceptance of several other proposals from the same paid agent. Justlettersandnumbers ( talk) 17:01, 11 October 2018 (UTC)
Hi everyone! It has been nearly two months since I last posted here as I wanted to give editors time to edit based on consensus. Since that time, User:Scope_creep has made a number of edits that I agree have streamlined and improved this article. Thank you for those! One section not updated in Scope creep's edits is Services. I would still ask editors to consider updating that section. Just above, I had previously floated proposed text to show the company's current structure while also retaining the historical details of its previous setup. I am completely OK with either of the two approaches suggested by others: Either keeping the historical detail in Services, as suggested by User:Jytdog, who I see is no longer active on Wikipedia, or by moving the historical detail to History, as suggested by User:Timtempleton. Currently, the Services section still refers to Ogilvy Public Relations, Ogilvy One, Neo@Ogilvy, Hogarth & Ogilvy, etc. in the present tense. These no longer exist as brands or units of Ogilvy. It also uses the company's former name, Ogilvy & Mather. Would editors consider either of the two approaches above? Thanks for your time. Danilo Two ( talk) 20:12, 12 December 2018 (UTC)
![]() | This page is an archive of past discussions. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
Ogilvy changed its branding recently to remove "& Mather" from the title of the agency - the article, except its title, was reflected to change this. Can the title be updated as well?
NigeriaNoKamisama ( talk) 19:17, 30 July 2018 (UTC)
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Hello, I'd like to make a series of suggestions to help update and improve this article. I've researched and written several proposed updates that I've outlined below. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In all, I'm looking to correct outdated information, add citations, eliminate WP:POV, and reduce redundancy. I have a few more proposed updates in the works, but I thought it best to bring these to the volunteer Wikipedia community in chunks to make reviewing a bit less burdensome. My proposals are as follows:
Proposed infobox with updates
Proposed infobox markup {{Infobox company
Proposed introduction update
Ogilvy is a
New York City-based British
advertising, branding,
marketing and
public relations agency. Markup
'''Ogilvy''' is a [[New York City]]-based British [[advertising]], [[brand|branding]], [[marketing]] and [[public relations]] agency.
Proposed Foundation update
Fortune magazine later called it "probably the best sales manual ever written".
[3] Markup
''[[Fortune (magazine)|Fortune]]'' magazine later called it "probably the best sales manual ever written".<ref name=Oliver99>{{cite news |title=David Ogilvy; Legendary Figure of the Ad Industry|author=Myrna Oliver|url=http://articles.latimes.com/1999/jul/22/news/mn-58609l|work=[[Los Angeles Times]] | date= July 22, 1999 | accessdate=3 September 2015}}</ref>
Proposed Adweek update Markup
According to ''[[Adweek]]'', Tham's efforts resulted in the agency's [[Cannes Lions International Festival of Creativity|Cannes Lions]] "Network of the Year" recognition.<ref name=OLeary715>{{cite news |title=With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out? |author=Noreen O'leary |url=http://www.adweek.com/news/advertising-branding/ceo-miles-young-leaving-ogilvy-will-his-loyalists-follow-him-out-165717 |work=[[AdWeek]] |date=July 2, 2015 |accessdate=30 March 2016}}</ref>
Proposed updates for recognition Markup
The agency was named the Cannes Lions "Network of the Year" from 2012 to 2016 and [[Clio Awards|CLIO]] "Network of the Year" from 2012 to 2015.<ref name=OLeary15>{{cite news |title=Inside Grey's Global Sweep of 113 Lions at Cannes 18 offices won, nearly double the amount in 2014 |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/inside-greys-global-sweep-113-lions-cannes-165659 |work=[[AdWeek]] |date=June 30, 2015 |accessdate=7 October 2015}}</ref><ref name="Diaz16">{{cite news |title=AlmapBBDO, Droga5, Ogilvy, WPP, Tool, UNICEF take final top honors at Cannes |last1=Diaz |first1=Ann-Christine |url=http://adage.com/article/special-report-cannes-lions/almapbbdo-droga5-180-l-a-final-top-honors-cannes/304705/ |newspaper=[[Ad Age]] |date=25 June 2016 |accessdate=19 July 2018}}</ref><ref name=Kapoor15>{{cite news |title=Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards |author=Anisha Kapoor |url=https://brandingforum.org/news/ogilvy-mather-wins-network-of-the-year-at-2015-clio-awards/ |work=World Branding Forum |date=October 2, 2015 |accessdate=6 November 2015}}</ref> It was also named [[Effie Award|Effies]] "World's Most Effective Agency Network" in 2012, 2013 and 2016.<ref name=OLeary13/><ref>{{Cite web|url=https://brandingforum.org/branding/industry/ogilvy-mather-reclaims-effective-effie/|title=Ogilvy & Mather Reclaims World's Most Effective Effie Title|last=Kapoor|first=Anisha|date=2016-04-29|website=World Branding Forum|language=en-GB|access-date=2016-05-23}}</ref>
Proposed update to on "re-founding"
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.
[2] All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.
[2] Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.
[10] The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.
[2]
[10] Markup
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.<ref name="O'Reilly18"/> All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.<ref name="O'Reilly18"/> Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.<ref name="Beer18">{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref> The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.<ref name="O'Reilly18"/><ref name="Beer18"/> There is another point I want to bring up, which I have mentioned to editors earlier in this post. Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, earlier this month, and it has generated some media coverage, so I understand if editors feel it should be covered within this article. If that's the case, I have prepared a brief summary of the issue based on independent coverage in secondary sources. Proposed text on recent termination
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.
[10] In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.
[10] Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.Cite error: The <ref> tag has too many names (see the
help page).
[11]Markup
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.<ref name="Beer18">{{cite news |title=Ogilvy fires chief creative officer after misconduct investigation |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/90200962/ogilvy-fires-chief-creative-officer-after-misconduct-investigation |newspaper=[[Fast Company]] |date=11 July 2018 |accessdate=19 July 2018}}</ref> In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.<ref name="Beer18"/> Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.<ref name=""Graham18>{{cite news |title=Ogilvy terminates chief creative Tham Khai Meng after employee complaints |last1=Graham |first1=Megan |url=http://adage.com/article/agency-news/ogilvy-terminates-chief-creative-tham-khai-meng-employee-complaints/314179/ |newspaper=[[Ad Age]] |date=11 July 2018 |accessdate=19 July 2018}}</ref><ref name="Coffee18">{{cite news |title=Ogilvy fires worldwide CCO Tham Khai Meng after internal investigation |last1=Coffee |first1=Patrick |url=https://www.adweek.com/agencies/ogilvy-fires-worldwide-cco-tham-khai-meng-after-internal-investigation/ |newspaper=[[Adweek]] |date=11 July 2018 |accessdate=19 July 2018}}</ref> I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article. @ Crh23: You previously reviewed a request for this page by a former colleague of mine. If you have time, could you also review this and make the updates if things look neutral and well-sourced? Please ping me if you have any questions. Thank you in advance, Danilo Two ( talk) 18:41, 23 July 2018 (UTC) |
Hello, I'd like to suggest some fixes to correct information in the article infobox. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are three things I'm asking for:
Please note: Where I'm asking for information to be removed or replaced in the infobox, I am not suggesting this be removed/replaced in the article body; the former subsidiaries still remain in the article's Services section (I'll be back later with a suggestion on adding the new information to this section, as well as some broader context for the changes) and mentions of Young and Meng remain in the article's History.
![]() | |
Company type | Subsidiary |
---|---|
Industry | Advertising, marketing, public relations |
Founded | 1948 |
Founder | David Ogilvy |
Headquarters | 636
Eleventh Avenue,
New York |
Key people | John Seifert, Chief Executive, Worldwide [1] |
Parent | WPP plc |
Subsidiaries | Ogilvy Consulting [2] |
Website | www.ogilvy.com |
{{Infobox company
| name = Ogilvy
| logo = Ogilvy Logo.png
| type = [[Subsidiary]]
| founder = [[David Ogilvy (businessman)|David Ogilvy]]
| key_people = John Seifert, [[Chief executive officer|Chief Executive, Worldwide]]<ref name="Tadena16">{{cite news |title=Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO |last1=Tadena |first1=Nathalie |url=https://www.wsj.com/articles/ogilvy-mather-appoints-agency-veteran-john-seifert-as-ceo-1453303487 |newspaper=[[The Wall Street Journal]] |date=20 January 2016 |accessdate=19 July 2018}}</ref>
| industry = [[Advertising]], [[marketing]], [[public relations]]
| parent = [[WPP plc]]
| subsid = Ogilvy Consulting<ref name="O'Reilly18">{{cite news |title=Ad agency Ogilvy rebrands and restructures to simplify its offering |last1=O'Reilly |first1=Lara |url=https://www.wsj.com/articles/ad-agency-ogilvy-rebrands-and-restructures-to-simplify-its-offering-1528203601 |newspaper=[[The Wall Street Journal]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
| homepage = [http://www.ogilvy.com/ www.ogilvy.com]
| foundation = {{Start date and age|1948}}
| location_city =
636 [[Eleventh Avenue (Manhattan)|Eleventh Avenue]], [[Manhattan|New York]]
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if things are neutral and well-sourced. Thank you in advance, Danilo Two ( talk) 13:26, 20 August 2018 (UTC)
References
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References
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Hello, I'd like to suggest more updates for this page. This time, I'd like to update the External links section. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are a few things I'm asking for:
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: Would you mind also giving this request a look? Thank you in advance, Danilo Two ( talk) 16:18, 13 September 2018 (UTC)
Hello, I'd like to suggest more updates for this page. This time, I'd like to update the last paragraph of the History section, which is unsourced in the live article. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. My full request is as follows:
References
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References
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I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: As discussed in my request above, would you mind also giving this request a look? I will follow up after this with a request to update Services. Thank you in advance, Danilo Two ( talk) 17:57, 25 September 2018 (UTC)
![]() | This edit request by an editor with a conflict of interest was declined. The reviewer would like to request the editor with a COI attempt to discuss with editors engaged in the subject-area first. |
Hello, I'd like to suggest more updates for this page. This time, I'm looking to update the Services section, which is outdated. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In my draft, I have updated the Services section to show the company's current structure while also retaining the historical details of its previous setup. I've done this by putting the historical information in the past tense, and included a paragraph about its current structure at the very end.
Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus. [1] Ogilvy Public Relations was responsible for the agency's public relations offerings, including branding, public affairs, corporate communication, and digital reputation and influence. [2] OgilvyOne was the agency's direct marketing unit. [1] It also advised clients on customer engagement. [3] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing. [4] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015. [5] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines. [6] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction. [7]
In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010, [8] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims. [9] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies. [10] [11] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing. [12] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. [13] [14] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices. [15] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice. [16]
As of June 2018 [update], Ogilvy no longer has separate sub-brands focused on different areas. The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships. [17] The company's strategy division OgilvyRED became Ogilvy Consulting. [17]Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offerings, including [[brand]]ing, public affairs, [[corporate communication]], and [[Reputation#Online reputation|digital reputation]] and influence.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit.<ref name=Sweeney12/> It also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>
In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>
I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @ Timtempleton: Would you be able to give this a look, too? Thank you, Danilo Two ( talk) 20:11, 28 September 2018 (UTC)
@ Timtempleton: Per your suggestion above, I tried my hand at incorporating the historical structure into History. Rather than propose dispersing bits of info throughout the History section, I think this could fit nicely into the area where the article discusses Ogilvy starting to look like a holding company of its own. I also removed the quotes from the ref names (per your note on my Talk page.) Care to give it a look?
Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying. [1] [2] [3] Over the years, the magazine Fast Company wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own". [4]
By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus. [5] Ogilvy Public Relations was responsible for the agency's public relations offering. [6] OgilvyOne was the agency's direct marketing unit [5] and it also advised clients on customer engagement. [7] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing. [8] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015. [9] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines. [10] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction. [11]
In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010, [12] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims. [13] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies. [14] [15] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing. [16] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. [17] [18] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices. [19] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice. [20]
Company leadership said Ogilvy became too complicated with these individual units. [21] CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services. [22] All but one of Ogilvy's sub-brands were wrapped into one: Ogilvy. [22] The company retained its separate strategy division, but renamed it to Ogilvy Consulting. [4] [22]Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.<ref name=Oster18>{{cite news |title=Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul? |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/will-martin-sorrell-be-remembered-for-saving-the-ad-industry-or-for-crushing-its-soul/ |work=[[Adweek]] |date=17 April 2018 |accessdate=18 September 2018}}</ref><ref name=Oster04092018>{{cite news |title=Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/why-in-house-publishers-are-becoming-attractive-alternatives-for-advertisers-and-creatives/ |work=[[Adweek]] |date=9 April 2018 |accessdate=18 September 2018}}</ref><ref name=Kirkpatrick17>{{cite news |title=What Ogilvy's 'refounding' says about the state of agency-brand relationships |last1=Kirkpatrick |first1=David |url=https://www.marketingdive.com/news/what-ogilvys-refounding-says-about-the-state-of-agency-brand-relationshi/437341/ |work=Marketing Dive |date=3 April 2017 |accessdate=18 September 2018}}</ref> Over the years, the magazine ''[[Fast Company (magazine)|Fast Company]]'' wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".<ref name=Beer18>{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company (magazine)|Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offering.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit<ref name=Sweeney12/> and it also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>
In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>
Then, as you suggested earlier in this discussion, the Services section could look like the following:
How does this all look? Thanks again for your reviews and help with this! Danilo Two ( talk) 20:26, 10 October 2018 (UTC)
It seems to be time for Wikipedia to decide whether it wants any more of this pre-packaged native advertising, as proposed here by Beutler, a "digital agency specializing in visual design, social media, inbound marketing, and Wikipedia", in this article or indeed anywhere else. Personally, I'm against it. While we've reached no definitive conclusion on what to do about deceptive advertising, it's my opinion that we can't risk adding any content that may be illegal under the laws of the United States, and the content proposed here, written for lucre by an agent who is here to line his/her own pockets and not to improve the encyclopaedia, is surely content of just that type. I suggest that the present content of the article should also be reviewed for neutrality, which appears to have been compromised by the acceptance of several other proposals from the same paid agent. Justlettersandnumbers ( talk) 17:01, 11 October 2018 (UTC)
Hi everyone! It has been nearly two months since I last posted here as I wanted to give editors time to edit based on consensus. Since that time, User:Scope_creep has made a number of edits that I agree have streamlined and improved this article. Thank you for those! One section not updated in Scope creep's edits is Services. I would still ask editors to consider updating that section. Just above, I had previously floated proposed text to show the company's current structure while also retaining the historical details of its previous setup. I am completely OK with either of the two approaches suggested by others: Either keeping the historical detail in Services, as suggested by User:Jytdog, who I see is no longer active on Wikipedia, or by moving the historical detail to History, as suggested by User:Timtempleton. Currently, the Services section still refers to Ogilvy Public Relations, Ogilvy One, Neo@Ogilvy, Hogarth & Ogilvy, etc. in the present tense. These no longer exist as brands or units of Ogilvy. It also uses the company's former name, Ogilvy & Mather. Would editors consider either of the two approaches above? Thanks for your time. Danilo Two ( talk) 20:12, 12 December 2018 (UTC)