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Product type | Automobiles | ||||||
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Owner | BYD Auto | ||||||
Country | China | ||||||
Introduced | 2023 | ||||||
Markets | China | ||||||
Website | fangchengbao.com | ||||||
Chinese name | |||||||
Simplified Chinese | 方程豹 | ||||||
Traditional Chinese | 方程豹 | ||||||
Literal meaning | Formula leopard | ||||||
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Fangchengbao ( Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao [1] is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network. [2]
The Fangchengbao brand was announced on June 9, 2023. [3] [4] On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific body-on-frame platform called DMO (Dual Mode Off-road). [2]
![]() | |||||||
Product type | Automobiles | ||||||
---|---|---|---|---|---|---|---|
Owner | BYD Auto | ||||||
Country | China | ||||||
Introduced | 2023 | ||||||
Markets | China | ||||||
Website | fangchengbao.com | ||||||
Chinese name | |||||||
Simplified Chinese | 方程豹 | ||||||
Traditional Chinese | 方程豹 | ||||||
Literal meaning | Formula leopard | ||||||
|
Fangchengbao ( Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao [1] is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network. [2]
The Fangchengbao brand was announced on June 9, 2023. [3] [4] On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific body-on-frame platform called DMO (Dual Mode Off-road). [2]