Senova

Product type	Automobile marque
Owner	BAIC Motor
Country	China
Introduced	March 2012
Discontinued	2020
Markets	China
Website	Senova (in Chinese)
Chinese name
Simplified Chinese	绅宝
Traditional Chinese	紳寶
Transcriptions Standard Mandarin Hanyu Pinyin Shēn Bǎo Wade–Giles Shen1 Pao3

Senova is a defunct automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.

History

At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles. ^[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012. ^[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show. ^[3]

The Senova name was discontinued in 2020.^{[ citation needed]}

Products

The current Senova range comprises the following models:

• Senova D20, a subcompact five-door hatchback and four-door sedan ^[4]
• Senova D50
• Senova D60 (Discontinued in 2017)
• Senova CC (Discontinued in 2017)
• Senova D70 (formally Beijing Auto C70G)
• Senova D80 (Discontinued in 2017)
• Senova X25
• Senova X35
• Senova X55
• Senova X65 (Discontinued in 2017)

• 
  Senova D20 Hatchback
• 
  Senova D20 Sedan
• 
  Senova D50
• 
  Senova D60
• 
  Senova CC
• 
  Senova D70
• 
  Senova X25
• 
  Senova X35
• 
  Senova X55
• 
  Senova X65

• 
  Senova D50 II
• 
  Senova Zhidao
• 
  Senova Zhida
• 
  Senova Zhixing

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV. ^{[5] [6]} Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.

Sales

The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year. ^[7] It was the first Senova model on sale in the period.

References

External links

• Official website (in Chinese)