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The beggining of the Kinder Joy variety: "In warm climates..." is misleading. There must be other reasons for selling this also, as Poland or Germany can't really be considered warm climates and as the list states, this version is sold there. — Preceding unsigned comment added by 87.205.244.32 ( talk) 00:27, 17 December 2013 (UTC)
Generally some good information here, but do we need the ingredients list and everything? Makes it sound very much like it's been ripped from advertising literature. Darac 08:15, 24 Oct 2003 (UTC)
Italian cuisine... is this category appropriate? it is an industrial product .. nutella belongs to this category too? —Preceding unsigned comment added by 81.208.106.6 ( talk • contribs) 14:20, October 8, 2004 (UTC)
I'd like to know how a toy can be "inhaled". They had this warning back in my school days. And just what is this American regulation about? -- Smjg 16:38, 31 Jan 2005 (UTC)
(Thanks for the contribution to BJAODN! That made my day!-- Planetary 21:24, 1 October 2006 (UTC))
The FDA has decided that putting plastic toys inside edible candy shells is a choking hazard. This was obviously decided by a stupid bureaucrat who'd never had a Kinder Egg, or they'd have seen that the plastic capsule in which the toy is contained is far too large for anyone to swallow by accident (or even intentionally). I was introduced to Kinder Eggs on a trip to Spain, and was so disappointed when I found out they weren't allowed in America. I'm glad stores that sell imported candy stock it anyway (and that any government officials who know that turn a blind eye!) Icarus 06:04, 21 July 2005 (UTC)
Inhaled could simply mean stuffed up the nose. And FYI, do keep an eye on kids, they tend to put stuff in any hole they can find on their body. Youkai no unmei 21:42, 8 February 2007 (UTC) Liam was thinking that the toys could be accidently swallowed by the kids from the movie "Maria, Full of Grace." Any takers for this discussion jump-off point ? —Preceding unsigned comment added by Igopogo69 ( talk • contribs) 09:34, April 4, 2006 (UTC)
Kinder Surprise is the official name of the product - "Kinder Egg" is just a colloquialism. It even says so on the Hungarian egg shown. -- Zilog Jones 01:29, 9 January 2006 (UTC)
I moved this to Kinder Surprise, but it was moved back immediately by another user, with no explanation. Kinder Surprise is the official name, and the article should be under that heading. I moved the discussion, I did a redirect. I don't see why it should be reverted. 209.69.41.129 22:39, 11 January 2006 (UTC)
Kinder Toys being banned in US is a bold and justified step. As practicing pediatrician I have seen a case of kinder toy ingestion by an infant. It took two hours for the endoscopist(Physician using endoscope to see inside of food pipe) to remove a part of kinder joy toy from the stomach of this child. Organisations like the WATCH should in various countries strive hard to watch for hazardous toys and get them recalled from market. — Preceding unsigned comment added by Harshmohindersingh ( talk • contribs) 04:59, 26 November 2011 (UTC)
Does this mean that Kinder toys are MORE likely to cause such issues? Are you saying that you have never seen similar problems with toys that are not covered in chocolate? Children cannot buy toys or candy, at least not at the age where they are likely to eat a toy. There are no hazardous toys, especially when they are properly labelled (like the Kinder Suprise), there are only neglectful parents. Kindly keep your meaningless anecdotes to yourself. 70.171.204.39 ( talk) 16:31, 26 July 2012 (UTC)
Most fans however were often disappointed to find such a figure in the capsule, because unless the person was a collector, it served to little interest of the customer as it was merely just a decoration, opposed to the little toys which had the fun of assembling, applying little stickers, and often a way to play with the toy, such as tiny cars or rubberband controlled mechanisms.
First, always be careful when using words like "most" in any article. Second, there have been these so-called "passive" toys for as long as there have been toys. Green plastic army soldiers are merely statuettes, but they literally sell by the bucketload. Wikipedia cannot be held responsible for Kinder Surprise consumers not having sufficient imagination or creativity to play with a statuette. Personally, I don't like stickers, but that doesn't mean I'm going to bemoan them in an encyclopedic article.
65.105.113.194 16:42, 24 August 2006 (UTC)
I just wanted to note that in the massive multi player online role playing game, Kingdom of Loathing, edible food called "lucky surprise eggs" are obtainable. When you use the "lucky surprise egg" you obtain a new item called a "tiny plastic toy". I just thought that might be a reference to kinder surprise eggs. My source is http://kol.coldfront.net/thekolwiki/index.php/Lucky_Surprise_Egg. —Preceding unsigned comment added by Cefka ( talk • contribs) 20:21, December 30, 2006 (UTC)
Say whut? Weefz 00:55, 14 March 2007 (UTC)
Wikipedians are encouraged to be bold, and in that spirit, I have undertaken an overhaul of this article, because it is rather sorely lacking in much essential information. I personally have a collection of over 5,000 Kinder toys, so I think I know a little bit about this subject. ;-)
I have added a lot of new information and created new sections accordingly. I also changed the "Statuettes" section to "Hand-Painted Figurines". I don't know of any Kinder Surprise collector who refers to hand-painted figurines as "statuettes". I'm also planning to add several new links and references, as there are a number of very informative sites out there. But I'll fine-tune my existing changes somewhat. I've left the introductory paragraph alone, as that actually looked pretty good, but may eventually make one or two minor changes to it.
I had a little bit of trouble saving my changes last night. When I first tried to save them, I got a message saying the edit couldn't be processed. However, it worked the second time, but I forgot to add back my note that I had overhauled the article and added much new information.
It is my goal to make this article a much more comprehensive and informative overview of Kinder Surprise eggs and toys, and I think I've already taken quite significant steps in that direction as I share some of the knowledge that I have gained from over a decade of Kinder toy collecting.
Best Regards
Nzyowie 00:30, 12 April 2007 (UTC)
Children put things in their mouths. Parents are the ones expected to stop them. The only "retard babes" are the purely hypothetical ones that would be interested in you. By the way, you absolutely can get these things in the US (or at least I could in Minneapolis). Just look around. 70.171.204.39 ( talk) 16:39, 26 July 2012 (UTC)
I'm curious as to why a U.S. agency would issue a recall on a product that isn't legally sold here anyway. Anyone ? —Preceding unsigned comment added by 71.71.198.62 ( talk) 01:58, 24 March 2008 (UTC)
Apparently Germany may ban these things. See this Guardian article. 86.136.250.154 ( talk) 22:57, 30 September 2008 (UTC)
Interesting article. I've left the introductory paragraph alone, as that actually looked pretty good..." But it is a word-for-word duplicate of http://www.nationmaster.com/encyclopedia/Kinder-Egg. Same author?
I'd like to see more on the legal battles in the UK and Germany. After a couple of hours of research (including media sites to which I subscribe), I've found a record of five deaths between 1995 and 2000, none since (someone will not doubt correct this if it's in error) with how many zillion kinder eggs sold? While the death of any child is a tragedy, a ban is fatuous. Should parents perhaps assume responsibility for looking after their children? Why were those five children allowed to access the toys in the first place?
68.150.132.36 ( talk) 17:47, 30 December 2008 (UTC)
The entire section looks like promotional material - not encyclopedic. Changed title, but wasn't sure whether to edit remaining section, or just rip it out. Thoughts? Heduanna ( talk) 04:53, 26 February 2009 (UTC)Heduanna
This article needs to be rewritten or at least trimmed. It is written very much from a collectors point of view rather than in an encyclopedic style. It's much too long with unneeded, trivial information, and is completely unsourced. -- œ ™ 21:14, 16 January 2010 (UTC)
I want someone 'in the know' to have a look at whether there are still magicodes. When I go to the site, there is no box to enter them, also the eggs no longer contain the little slips of paper. However (and this is a big 'however') this could be regional. I don't want to start editing, only to find that European users (for example) still get them. 76.10.182.75 ( talk) 19:20, 3 May 2010 (UTC)
"You have to be careful; however some may contain toys that may choke small children to death. " I took this out because it's not in an encyclopedic tone and also because I think the choking question is covered in the first part of the article. I suppose some discussion of the safety of the small toys separate from the hazard of swallowing the whole capsule could be included if someone has a reference. Pinball22 ( talk) 20:56, 3 December 2010 (UTC)
I believe Kinder Surprise Eggs are sold in a few places in the US, including Walgreen. — Preceding unsigned comment added by 66.93.240.163 ( talk) 01:52, 23 August 2011 (UTC)
What is this? Some common phrase? Google does not know it as such. (it is in the first sentence under the prohibition in USA). -- Xerces8 ( talk) 16:25, 26 November 2011 (UTC)
I think the article linked (citation 6) talks about 6 deaths, not 4, and the main subject of the article was an additional one in 1989. Perhaps too minor a correction to bother with? — Preceding unsigned comment added by 86.161.82.43 ( talk) 23:52, 1 January 2012 (UTC)
Hi there, does anyone know why the brand is called "Kinder"? I am asking because "Kinder" means "children" in German, and I've always been wondering why an Italian company should market their products with a German (and German-sounding!) word. So far, I haven't found anything on this either on Wikipedia (checking English, German and French version articles) or on the official Ferrero website. Would be grateful for any hint!
-- Georgepauljohnringo ( talk) 21:01, 2 February 2012 (UTC)
/info/en/?search=Kinder_Chocolate
ferrero is based in italy but the kinder confection line was created by its german subsidiary --
87.172.217.3 (
talk)
03:38, 17 September 2012 (UTC)
-- This product is still originally German, so the original name is Kinder Überraschung. Edited the article to reflect that. — Preceding
unsigned comment added by
94.219.200.156 (
talk)
09:21, 27 August 2014 (UTC)
Due to lack of information within this article about the display of prominent product warnings I am sharing with the community a link to view the current product warning information. Wherever marketed or sold throughout the world, Kinder Surprise has prominent warnings on both the outer and inner packaging that tells the consumer the toy inside is “not suitable for children under three years old, due to the presence of small parts.” (Source: Kinder Surprise Packaging Warning labels) — Preceding unsigned comment added by Jmm52 ( talk • contribs) 19:17, 2 May 2012 (UTC)
Ferrero, the company that markets Kinder, has engaged MSLGROUP, an external Communications agency, to manage the Kinder Wikipedia page. As MSLGROUP works to ensure accurate representation of Kinder on Wikipedia following the guidelines and rules of the platform, we have reviewed all correspondence and are presenting the following revisions for review. Please let MSLGROUP know if there are any additional questions or clarification necessary and thank you in advance.
• Correction to the number of verifiable deaths attributed to Kinder Surprise to two, as the citations # 4 and #5 are not clear in their attribution of the brand(s) to the individual deaths.
• Correction to the attribution of the death of Caren Day as she did not die from a toy in Kinder Surprise and neither cited article directly attribute Kinder Surprise to her death. The Yorkshire Post, 11/6/91 and Daily Sport, 11/6/91) correctly attribute the part she choked on to a Chupa Chups egg; one (Sheffield Star 6/11/91) incorrectly states was from a Kinder Surprise; however, Kinder Surprise never made a Bart Simpson toy.
• Notation regarding the Birmingham Post article on November 28, 1998 that references “four other children around the world have died since 1991” without any indication as to the product origin or of what they died from/choked on.
• Notation that we are unable to facilitate a retraction or correction from the Birmingham Post as both articles were published 28 years ago.
• Removal of the photo of the child who died choking on a generic toy from this Talk page as it is editorial, against the spirit of Wikipedia guidelines.
Pending feedback, MSLGROUP will plan revise the Kinder Wikipedia page on September 15, 2013 to reflect the information and citations detailed below.
http://en.wikipedia.org/wiki/Kinder_Surprise
Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly. "Kinder" is the German word for "children".
Description
Each Kinder Surprise egg consists of a chocolate shell, a plastic capsule, the contents of said capsule, and an external foil wrap.
The chocolate shell is shaped like a chicken's egg, and is of similar size. It is only about a millimeter thick, and consists of two layers: a milk chocolate layer on the outside, and a white chocolate layer on the inside. The shell is not a singular piece of material, but rather two identical halves split down a vertical line. These are lightly fused together just before the egg is wrapped, to prevent the halves from splitting apart under the light pressures expected during transportation.
During the egg's production, before the halves are fused together, the plastic capsule containing the toy is placed inside. This capsule is made from thin, flexible plastic, and is often yolk-yellow (though in the past it was also manufactured in a variety of colors). The capsule is made of two non-symmetrical, overlapping pieces: its bottom piece is almost as long as the entire capsule, and has two ridges protruding along its outer rim; the top piece is about half as long as the entire capsule, and has two corresponding ridges along its inner rim. When the pieces are pushed together, the ridges interlock and do not come apart without manual manipulation. To separate the two pieces, it is often necessary to apply pressure to the interlocking region at its opposite ends, bending it and causing the ridges to separate inside so that the halves can be pulled apart. Once the capsule is opened it can be re-closed effortlessly by pushing the two pieces back together.
The plastic capsule contains the toy itself (either in a single piece or in several pieces requiring assembly) and at least two pieces of paper. One paper lists the "choking hazard" warnings in multiple languages. The other paper shows assembly instructions for the toy and a picture of the assembled toy (if applicable), and/or an illustration of all toys belonging to the same line as the one contained within this particular capsule. Furthermore, many capsules include a small page of adhesive decals that may be placed on the assembled toy after construction.
Once the egg is assembled in the factory, it is wrapped in a thin metal foil bearing the Kinder Surprise brand name and various production details. The eggs may then be sold in any of a number of forms, often either individually or as a boxed set of 3 eggs. Some retailers will sell a tray of eggs containing 24 eggs in total.
Assembly of the toys requires no additional tools, as the pieces will simply lock ("snap") together. Assembly rarely takes more than a few simple steps. Most toys can be disassembled and reassembled freely, while a few cannot be disassembled without causing permanent damage. Over the years, Ferrero have also created a variety of no-assembly toys, whether more complex toys that can be used immediately or simple character statuettes made of a single, pre-painted piece of hard plastic.
During the 2000s, Ferrero redesigned the Kinder Egg's internal plastic capsule. The new design is visually and functionally similar to that of the original capsule, but it now consists only of a single piece of plastic with a hinge on one side. The size and specific design of each half of the capsule have also been slightly altered accordingly. The new capsule design is always made from yolk-yellow plastic.
Overview
Kinder Surprise originated in 1973 in Italy as Kinder Sorpresa. The concept of introducing a toy in a chocolate seems to have originated in Argentina in 1962, with the introduction in the market of "Jack" chocolate by the FelFort company.[citation needed]
The toys are designed by both inside designers and external freelancers (for example the French artist André Roche based in Munich) and manufactured by many companies worldwide, such as Produzioni Editoriali Aprile, a small company based in Turin, Italy, run and founded by two brothers, Ruggero and Valerio Aprile.
Kinder Eggs are sold all over the world, except the United States, where they are banned as a result of concerns that the toy may present a choking hazard. The Federal Food, Drug, and Cosmetic Act at Section 402(d)(1) says that a confectionery product with a non-nutritive object, partially or totally imbedded within it, cannot be sold within the United States, unless the FDA issues a regulation that the non-nutritive object has functional value and is non-injurious to health. No such regulation has been issued. As of March of 2013 A manufacturer has found a way around the ban, in his version, the toy is cased in a plastic capsule with a thick ridge that separates the two hollow chocolate halves. Due to this it is possible to sell them in the United States. These are called Choco Treasure and are expected to hit US shelves Easter 2013. Choco Treasure website [1]
In 1997, the staff of the Consumer Product Safety Commission (CPSC) examined and issued a recall for some Kinder Surprise illegally brought into the US with foreign labels.[2]
In Europe they have become a minor cult phenomenon among adults. There is even a thriving collector's market for the toys. There are many types of toys available, but some of the most popular with collectors include the ever-changing series of small hand-painted figures (some have to be assembled); cartoon characters; metal figures; and jigsaw puzzles. Seasonal eggs are introduced around the holidays, such as the limited-edition creche collections (featuring such characters as the three kings, baby Jesus, and assorted barnyard animals) found around Christmas, and the huge ones found at Easter (extremely popular in Italy).
A relatively new innovation, triggered by the advent of the Internet, is the introduction of "Internet surprises". Accompanying the toy is a small slip of paper containing a "Magicode". This code gives access to games at the Magic Kinder website, some for downloading, some for playing online.
Classification and identification
Classifying and identifying Kinder Surprise toys is a rather complex exercise. There are several different lines, and a number of different numbering systems have been used over the years. Until the 1990s, the toys were seldom numbered at all, which can make identification difficult (although some early toys, especially hand-painted figurines, have a Ferrero mark). Kinder history can be broadly split into two periods: pre-2004 and post-2004. The pre-2004 toys were made by Ferrero. But in 2004, a Luxembourg-based company called MPG (which stands for Magic Production Group) took over toy production, although Ferrero continues to make Kinder Surprise chocolate.
In recent years, there have also been reproductions of older toys, which Kinder collectors frequently refer to as "recasts".[3] These "recasts" first appeared in Poland, but soon spread to other Eastern European countries and eventually to Canada, Mexico, South America, Australia and New Zealand. They have very similar papers to the original releases, but the numbering is slightly different. For example, a "recast" of K93 No. 81 is simply numbered "No. 81". Both the toys and papers have this altered numbering. Recasts are not very popular with collectors, but they are nevertheless sought after by completists.
Limited editions
In addition to the regular collectible toys, Kinder Surprise series generally contain special limited-edition sets. These sets tend to vary greatly between countries, with many variations in toys, but more especially papers, which tend to be unique to the specific countries in which the sets are released. Some sets are released in many countries, while others are only issued in one or two.
Hand-painted figurines are solid toys that generally do not require assembly. They are for younger children, however older people have been known to keep and collect the Kinder Egg Surprise toys. They are very popular with collectors. They can be broadly divided into two types: animal themes and cartoon characters. The earliest sets were released only in Germany and Italy, but after about 1993, they were released in many different countries. There have been many sets of metal figures, the majority of them being soldiers, issued since late 1970.
Deaths in the United Kingdom
In 2000, the parents of three children in the United Kingdom who died after choking on Kinder toys inside edible eggs campaigned for the products to be withdrawn from the European Union.[4] At least six Two children worldwide have died from choking on parts of the Kinder toy surprises a few days after they had eaten the chocolate egg; a third was attributed to another manufacturer’s product.[5]
Defenders of the chocolates said that these had been unfortunate fatalities. This was discussed in the UK House of Commons[6][7][8] and also by the UK Department of Trade and Industry which said, "The child’s tragic death was caused by the ingestion of a small part of the egg’s contents. Many other products and toys with small parts are available in the market place. If we were to start banning every product that could be swallowed by a child, there would be very few toys left in the market.”[9]
Prohibition on sale or import into the United States
The 1938 Federal Food, Drug, and Cosmetic Act contains a section highlighting that a confectionery product with a non-nutritive object, partially or totally imbedded within it, cannot be sold within the United States, unless the FDA issues a regulation that the non-nutritive object has functional value.[10] Essentially, the 1938 Act bans “the sale of any candy that has imbedded in it a toy or trinket.”[11]
In 2012 the FDA re-issued their import alert stating “The imbedded non-nutritive objects in these confectionery products may pose a public health risk as the consumer may unknowingly choke on the object.”[12]
In 1997, the staff of the CPSC, the Consumer Product Safety Commission, examined and issued a recall for some Kinder Surprise illegally brought into the US with foreign labels. The staff determined that the toys within the eggs had small parts. The staff presumed that Kinder Surprise, being a chocolate product, was intended for children of all ages, including those under three years of age. On this basis, the staff took the position that Kinder Surprise was in violation of the small parts regulation and banned from importation into the US.[13]
Kinder Surprise bears warnings advising the consumer that the toy is “not suitable for children under three years, due to the presence of small parts” and that “adult supervision is recommended.”[14]
In June 2012 the potential fine per egg was quoted as US$2,500.[15] The rationale against a ban of the product also takes the form that deaths have been too few for it to be considered a serious danger. Additionally, the argument is made that there should be a consistent standard in place, as several worse dangers are not regulated.[16]
On December 26, 2012, a petition was created on the White House website through the "We The People" campaign to end the ban on the import and sale of Kinder Surprise Eggs in the United States. However the petition failed to meet the required number of signatures by January 26, 2013 and was therefore declined.
Two Italian Kinder Merenderos (Kinder Joy)
On March 13, 2013, "New Jersey’s Candy Treasure LLC" announced a new method of enclosing the toy. Each egg would feature a specially-designed capsule that separates the two halves of the chocolate so even a small child can see that there is something on the inside, thus circumventing the U.S. ban on “non-nutritive objects” that are encased entirely in food. These modified eggs are now considered legal in the United States. They are expected to be available in U.S. stores for Easter 2013. Called "Choco Treasure", these are neither manufactured nor licensed by Ferrero, and Kinder Surprise eggs remain illegal in the U.S.[17]
MSLNewYork ( talk) 19:30, 9 September 2013 (UTC)MSLGROUP New York
Long detailed description of the physical appearance
April 10, 2014 by kuchesezik, I am wondering as to why it is explained into such detail about the design of the product, a guide on how to open them, extract the toy and etc. — Preceding
unsigned comment added by
Kuchesezik (
talk •
contribs)
22:58, 9 April 2014 (UTC)
![]() | This edit request by an editor with a conflict of interest has now been answered. |
Hi to anyone watching this page! I'm working on behalf of Ferrero SpA via Glover Park Group and have a financial conflict of interest, so I will not be making any edits to this article. Due to this, I would like to ask if editors could fix an error in the article's introduction: In the first line it states "Kinder Surprise, also known as a Kinder Egg or Kinder Joy". The mention of Kinder Joy here is incorrect as it is a different product from Kinder Surprise, albeit also egg-shaped.
Per the Ferrero website, you can see that these are two products. Kinder Joy is a plastic egg, with a chocolate cream in one side and toy in the other, whereas Kinder Surprise is a chocolate egg shell with a toy in the middle. That these are separate products is also supported in independent sourcing: this French article discusses the difference between the two in detail, and in these articles about Ferrero's financial results from earlier this year, you can see that Surprise and Joy are listed as separate items.
Would it be possible to remove Kinder Joy from the first line? If editors think that a mention of Kinder Joy should be kept as a related product, I wonder if this could be added to the end of the introduction in place of the current mention in the first line, clarifying that it is a different but similar chocolate egg product. I'm open to others thoughts about this and how it should best be handled.
I'm also curious to hear from editors whether it would be reasonable to consider creating a separate Kinder Joy article if there are enough sources to meet WP:GNG. Thanks, 16912 Rhiannon ( Talk · COI) 22:56, 12 November 2015 (UTC)
Hey again, Doulph88, just to let you know I noticed that a (now-blocked) editor removed the edits you'd added as well as cutting other useful info and again reinserting the incorrect mention of Kinder Joy in the introduction. If you're around and able to fix it, I hope you can revert. Thanks, 16912 Rhiannon ( Talk · COI) 22:30, 9 December 2015 (UTC)
Hi all,
I vividly remember than during my UK school days, in the early to mid-1980s, there was a legend that if you found a different-coloured capsule from the usual yolk-yellow, you had won a cash prize... anyone else around 40 years old recall this?
There was a whole prize "table" that seemed to be "known" with a white capsule netting you £20 and a red £5, for example. I noticed this was absent from the article, and went to get some references for it on-line, only to find nothing at all.
I never remember anyone proving it, by showing a letter or similar from the company congratulating the winner, other than it was always stated as a "friend of a friend" who sent his in and got back x amount (typical of an urban myth).
I'm going to add it anyway, but does anyone else recall this belief in their own school, in the United Kingdom?
Regards
James (UK) ( talk) 12:13, 24 February 2016 (UTC)
In the Controversy/United Kingdom section I think it might be warranted to expand on/emphasize the point that this was "after they had eaten the chocolate egg", as in these children didn't choke accidentally while eating the chocolate (which would be implausible given that they are in large plastic eggs at that point), but after the toy had been taken out and removed from the egg, at which point the issue is exactly the same as any small toy or item being given to a young child and the fact that it was original encased in chocolate is irrelevant. 219.88.68.195 ( talk) 21:46, 9 October 2016 (UTC)
Hello again! I am back after some time to propose some additional improvements to this Wikipedia article. My request is on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink, and I'm seeking help from volunteer editors to review my suggestions. I've spent time researching and drafting original content about the Kinder Surprise, and I've placed a full draft for consideration in my userspace here:
To hopefully make it easier for editors to review, I'd like to suggest working through this section-by-section. Also, I'd like to note that I do not intend to seek major updates to the Safety concerns section, since this has been the subject of discussion and consensus for much of its content was established previously. There are some corrections I have, but I'll come back to those individually later.
Description
I'd like to start with a request to replace the Description section with a new draft. Currently there are some issues with this section's content:
My proposed replacement text, which has been reviewed by Ferrero for accuracy, aims to create a more concise overview. Key changes:
Here's the draft section and markup:
Kinder Surprise is a hollow milk chocolate egg, lined with a layer of sweet milk-flavored cream. [1] [2] [3] Inside each egg is a plastic capsule that contains a small surprise toy, which sometimes requires assembly. [4] [5] [6] The capsule case is yellow, reportedly to resemble an egg's yolks. [7] [8] The chocolates have foil packaging with warning labels advising parents to avoid giving the eggs to children under three years old, and encouraging supervision during consumption. [5] [9]
Kinder Surprise was originally created with children in mind, [10] replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside. [11] However, Kinder Surprise toys have become collectible for adults as well. [4] Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media, [12] or create their own toys and re-wrap them in Kinder Surprise packaging. [13] More than 100 new toys are distributed each year. [14] Around 12,000 different toys had been included within Kinder Surprise as of 2016. [15]
According to CNNMoney, Kinder Surprise is most popular in Germany, Russia, and the United Kingdom. [6] Michele Ferrero and William Salice have been credited as co-creators of the candy. [16] [17]References
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References
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[[File:Kinder Surprise halved.jpg|thumb|right|Kinder Surprise halved, showing the plastic capsule which contains the toy]]
Kinder Surprise is a hollow milk chocolate egg, lined with a layer of sweet milk-flavored cream.<ref name="Globe">{{cite news|title=Kinder Surprise|url=https://www.highbeam.com/doc/1P2-8365569.html|work=[[The Boston Globe]]|publisher=Boston Globe Media Partners, LLC|date=11 January 1996|issn=0743-1791|oclc=66652431|subscription=yes|via=[[HighBeam Research]]|accessdate=7 December 2017}}</ref><ref name="Spyrou">{{cite journal|last1=Spyrou|first1=Constantine|title=Kinder Eggs are coming to America and everyone is rejoicing|journal=Business Insider|date=25 May 2017|url=http://www.businessinsider.com/kinder-eggs-in-us-2017-5|accessdate=13 February 2018}}</ref><ref>{{cite web|last1=Walansky|first1=Aly|title=After being banned, Kinder eggs are finally coming to the US|url=https://www.today.com/food/kinder-joy-chocolate-eggs-are-coming-us-t118667|accessdate=13 February 2018|date=24 November 2017|work=[[Today (U.S. TV program)|Today]]}}</ref> Inside each egg is a plastic capsule that contains a small surprise toy, which sometimes requires assembly.<ref name="Avella">{{cite news|last1=Avella|first1=Joe|title=We got our hands on 'Kinder Surprise Eggs' -- the global candy favourite that's still illegal in the US|url=https://www.businessinsider.com.au/kinder-surprise-eggs-illegal-unboxed-toy-prize-2016-12|accessdate=5 December 2017|work=[[Business Insider]]|publisher=[[Axel Springer SE]]|date=18 December 2016}}</ref><ref name=Khoo>{{cite news|last1=Khoo|first1=Isabelle|title=Kinder Surprise USA: Why These Eggs Are Banned South of the Border|url=http://www.huffingtonpost.ca/2016/01/26/kinder-surprise-usa_n_9081286.html|accessdate=5 December 2017|work=[[The Huffington Post]]|date=26 January 2016}}</ref><ref name="Horowitz">{{cite news|last=Horowitz|first=Julia|title=Kinder eggs are coming to U.S. stores next year|url=http://money.cnn.com/2017/05/22/news/kinder-eggs-us/index.html|accessdate=5 December 2017|publisher=[[CNN]]|date=22 May 2017}}</ref> The capsule case is yellow, reportedly to resemble an egg's [[yolk]]s.<ref>Yellow shell:
* {{cite news|url=http://www.birminghammail.co.uk/news/midlands-news/kinder-surprise-toy-cases-yellow-12666022|title=This is why Kinder Surprise toy cases are yellow|date=28 February 2017|accessdate=6 December 2017|first=Nicola|last=Oakley|first2=James|last2=Rodger|work=[[Birmingham Mail]]|publisher=[[Trinity Mirror]]}}
* {{cite news|url=http://www.huffingtonpost.co.uk/entry/kinder-surprise-toy-case-colour-yellow_uk_58b53fd0e4b0780bac2cebbe|title=This Is Why the Kinder Surprise Toy Case Is Yellow|work=[[HuffPost]]|first=Brogan|last=Driscoll|date=28 February 2017|accessdate=6 December 2017}}</ref><ref>Yellow shell:
* {{cite news|url=http://www.leicestermercury.co.uk/do-you-know-why-kinder-surprise-toy-cases-are-yellow-lots-of-chocolate-lovers-don-t/story-30168421-detail/story.html|title=Do you know why Kinder Surprise toy cases are yellow? Lots of chocolate lovers don't!|first=Becky|last=Jones|date=4 March 2017|accessdate=6 December 2017|work=[[Leicester Mercury]]|publisher=Trinity Mirror}}
* {{cite news|last1=Gross|first1=Samantha J.|title=The reason why Kinder Surprise toy cases are yellow is blowing the minds of chocolate lovers|url=http://www.standard.co.uk/lifestyle/foodanddrink/the-reason-why-kinder-surprise-toy-cases-are-yellow-is-cracking-up-chocolate-lovers-a3477686.html|accessdate=6 December 2017|work=[[London Evening Standard]]|date=28 February 2017}}
* {{cite news|last1=Shaw|first1=Neil|title=This is why Kinder Surprise capsules are yellow|url=http://www.devonlive.com/this-is-why-kinder-surprise-capsules-are-yellow/story-30169135-detail/story.html|accessdate=6 December 2017|work=[[Tiverton Gazette]]|date=28 February 2017}}</ref> The chocolates have foil packaging with warning labels advising parents to avoid giving the eggs to children under three years old, and encouraging supervision during consumption.<ref name=Khoo/><ref name="My">{{cite news|last1=My|first1=Sergio|title=Why Are Kinder Surprise Eggs Illegal in the US?|url=http://www.independent.co.uk/life-style/food-and-drink/features/why-are-kinder-surprise-eggs-illegal-in-the-usa-10055273.html|accessdate=5 December 2017|work=[[The Independent]]|publisher=Independent Print Limited|date=21 February 2015|location=London|issn=0951-9467|oclc=185201487}}</ref>
Kinder Surprise was originally created with children in mind,<ref>{{cite news|title=Ferrero launches white chocolate Kinder Bueno bar aimed at women.|url=https://www.highbeam.com/doc/1G1-176681999.html|accessdate=9 December 2017|work=[[Marketing Week]]|date=13 March 2008|via=HighBeam Research|subscription=yes|publisher=[[Centaur Media]]|issn=0141-9285}}</ref> replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside.<ref name="Kell">{{cite news|last1=Kell|first1=John|title=Kinder Egg Is Coming to America|url=http://fortune.com/2017/05/22/kinder-egg-usa-debut/|accessdate=5 December 2017|work=[[Fortune (magazine)|Fortune]]|publisher=[[Time Inc.]]|date=22 May 2017|issn=0015-8259|location=New York City}}</ref> However, Kinder Surprise toys have become [[collectible]] for adults as well.<ref name=Avella/> Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media,<ref>{{cite news|title=Border Is Watched for Easter Candy|url=https://www.highbeam.com/doc/1P2-37805457.html|accessdate=9 December 2017|work=[[The Buffalo News]]|publisher=[[Berkshire Hathaway]]|date=30 March 2015|issn=0745-2691|location=Buffalo, New York|via=HighBeam Research|subscription=yes}}</ref> or create their own toys and re-wrap them in Kinder Surprise packaging.<ref name="Newsweek">{{cite journal|last=Mosendz|first=Polly|title=Ukrainian Patriots Create a Kinder Egg Surprise|journal=[[Newsweek]]|date=16 February 2015|url=http://www.newsweek.com/ukrainian-patriots-create-kinder-egg-surprise-307255|accessdate=8 December 2017|publisher=Newsweek Media Group|issn=0028-9604}}</ref> More than 100 new toys are distributed each year.<ref name="Silver">{{cite news|last1=Silver|first1=Erin|title=Kinder Surprise 'unwrap videos' on YouTube mesmerize children|url=https://www.thestar.com/life/parent/2015/11/08/kinder-surprise-unwrap-videos-on-youtube-mesmerize-children.html|accessdate=6 December 2017|work=[[Toronto Star]]|publisher=[[Star Media Group]]|date=8 November 2015|issn=0319-0781|oclc=137342540}}</ref> Around 12,000 different toys had been included within Kinder Surprise as of 2016.<ref name="Sanna">{{cite news|last1=Sanna|first1=Cristiano|title=Addio al papà dell'Ovetto Kinder, in tutto il mondo ne sono stati venduti 30 miliardi|url=http://notizie.tiscali.it/cronaca/articoli/ovetto-kinder-inventore-morto/|accessdate=18 December 2017|publisher=[[Tiscali]]|date=30 December 2016|language=Italian}}</ref>
Classification and identification
Secondly, the Classification and identification section is not appropriately sourced: much of the content is completely unsourced, and the citations present are to Megacom.net, Amazon.com, and official websites for Ferrero and Kinder. Not to mention, there are claims, such as "Classifying and identifying Kinder Surprise toys is a rather complex exercise." that do not read as encyclopedic. I suggest removing this section altogether.
Thanks in advance to any editors who are willing to consider these improvements. @ Dismas and Doulph88: Wondering if either of you are interested in helping out on this article again? Questions or concerns are welcome here or on my talk page. Thanks. 16912 Rhiannon ( Talk · COI) 22:38, 2 March 2018 (UTC)
Hello! I've returned to propose some additional improvements to this Wikipedia article, which I'm requesting on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink. I've spent time researching and writing original content, and I'm seeking help from volunteers to review my suggestions. I've saved a full draft here. However, as I noted above, I'm posting requests section-by-section for easier review.
Currently, the History section is underdeveloped and poorly sourced, focusing on seemingly random facts about Kinder Surprise rather than offering a concise overview of its history. I'm proposing replacing the whole section with a new draft I've written. My draft offers a more thorough history of the product, including its: conception, inspiration, and development; manufacture start date; and global sales. I also included mention of the main figures involved in Kinder Surprise's development, specifically Michele Ferrero and William Salice. The draft explains what their exact involvement in the product ideation and development was as this is currently missing in the article. Also, my draft omits the following details that are currently in the Wikipedia article, and I recommend not retaining these:
Finally, I'd like to also suggest cutting the Limited editions and variations subsection, which was previously part of the removed Classification and identification section. None of the sourcing here is appropriate and the material does not appear to be encyclopedic.
Here's the new History draft section and markup for review:
In 1968, Michele Ferrero raised the idea with his employees of a product that could be given to children so they could have a little "surprise" every day, based on the Italian tradition of large chocolate eggs given to children by their parents at Easter. [1] Ferrero said that at first his attempt to follow through this idea was unsuccessful after employees questioned the order he placed for a machine to make the chocolate eggs. They thought it would not be profitable, since eggs are only for Easter. [2] Ferrero also said that he wanted the product to have a higher milk content and make that a key part of its promotion; he felt that mothers would respond well to the idea of giving their children more milk. [2] Ferrero commissioned William Salice to realize the concept. [1]
The Italian company Ferrero began manufacturing Kinder Surprises in 1974. [3] [4] [5] Since then around 30 billion eggs have been sold worldwide. [6] [7] [8]
Salice, who has been credited as the inventor of Kinder Surprise but insisted he was just "material executor", [9] [10] died in Italy in December 2016, at the age of 83. [11] [12]In 1968, Michele Ferrero raised the idea with his employees of a product that could be given to children so they could have a little "surprise" every day, based on the Italian tradition of large chocolate eggs given to children by their parents at Easter.<ref name="Sanna"/> Ferrero said that at first his attempt to follow through this idea was unsuccessful after employees questioned the order he placed for a machine to make the chocolate eggs. They thought it would not be profitable, since eggs are only for Easter.<ref name="Calabresi">{{cite news|last1=Calabresi|first1=Mario|title=Michele Ferrero: "Il segreto del successo? Pensare diverso dagli altri e non tradire il cliente"|url=http://www.lastampa.it/2015/02/15/economia/il-segreto-del-successo-pensare-diverso-dagli-altri-e-non-tradire-mai-il-cliente-Drlvtv0OCcIJlHmqh0UV8K/pagina.html|accessdate=18 December 2017|work=[[La Stampa]]|publisher=[[GEDI Gruppo Editoriale]]|date=15 February 2015|issn=1122-1763|language=Italian}}</ref> Ferrero also said that he wanted the product to have a higher milk content and make that a key part of its promotion; he felt that mothers would respond well to the idea of giving their children more milk.<ref name="Calabresi"/> Ferrero commissioned William Salice to realize the concept.<ref name="Sanna"/>
The Italian company Ferrero began manufacturing Kinder Surprises in 1974.<ref name=Khoo/><ref name=Kell/><ref name="Mitchell">{{cite news|last1=Mitchell|first1=Simone|title=Americans have been denied the joy of a Kinder Surprise ... until now|url=http://www.news.com.au/lifestyle/food/eat/americans-have-been-denied-the-joy-of-a-kinder-surprise-until-now/news-story/27190629405fb975b8dc9787ce3c6422|accessdate=6 December 2017|date=25 May 2017|website=[[news.com.au]]}}</ref> Since then around 30 billion eggs have been sold worldwide.<ref name=Silver/><ref name="Reuters">{{cite news|title=Wal-Mart to sell Australian rival to Kinder Surprise chocolates in U.S.|url=http://www.reuters.com/article/yowie-group-walmart-usa-idUSL4N0QK7GS20140917|accessdate=7 December 2017|publisher=[[Reuters]]|date=17 September 2014}}</ref><ref name="WFP">{{cite news|last1=Abel|first1=Allen|title=America's choke hold on Kinder Surprise|url=http://www.winnipegfreepress.com/opinion/fyi/americas-choke-hold-on-kinder-surprise-114854969.html|accessdate=7 December 2017|work=[[Winnipeg Free Press]]|date=29 January 2011|issn=0828-1785|oclc=1607085|publisher=FP Canadian Newspapers Limited Partnership}}</ref>
Thanks in advance to any editors who are willing to consider these improvements. @ Whoisjohngalt: I'm keeping you in the loop, since you helped above and hope you might want to take a look at this, too. 16912 Rhiannon ( Talk · COI) 17:47, 3 April 2018 (UTC)
Hello, again! Following on from my requests above, I have a couple more sections from my new draft to offer for review and for editors to consider placing into the current article. As above, I am making these requests on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink.
First, I'd like to suggest some all new content for the article, to summarize major collaborations for Kinder Surprise over the years. Currently the article does not mention any of the promotional partnerships that Ferrero had launched in the past to promote Kinder Surprise, nor the collections of toys that were related to these. While a detailed discussion of collections is not appropriate as it would not be encyclopedic, there has been enough secondary coverage that a brief summary is reasonable to include.
I've put together a short draft, which you can see below. If editors agree this is neutral, appropriate and non-promotional, I'd suggest adding this below the History section:
Secondly, now that the Description and History have been updated, the introduction of the article can also be refreshed to better summarize the article's content. Not much change is needed, but I am suggesting some small tweaks to provide more information and improve flow:
References
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References
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Once again, thanks in advance to any editors who are willing to review and move these drafts live. Please let me know if you have any questions or feedback. @ Whoisjohngalt: Letting you know about these drafts, in case you'd also like to look at them following your reviews of my previous requests here. Thanks, 16912 Rhiannon ( Talk · COI) 16:41, 9 April 2018 (UTC)
Hello!, I'm back with—hopefully—a final request for updating this article, which I am submitting on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink. This request is a bit of a "catch all" and includes several suggestions for fixing some issues and / or generally seeking to improve the existing article.
First, I'd like to address the Alternative subsection. All of the content and sourcing of this subsection relate to Kinder Joy, not Kinder Surprise. The Kinder Joy is a different product than the Kinder Surprise, rather than a "variation" upon Kinder Surprise per the article's current wording, and has its own Wikipedia article where this launch is already discussed. I propose removing the subsection from the article, which would involve deleting the following content:
Next, in the Chile subsection, I'd like to point out that Reference #48 does not mention the Kinder Surprise. In looking into this, it appears that it was a 2016 law that affected Kinder Surprise, not this 2013 one. I assume there is another Wikipedia article where the 2013 law should be mentioned, but I propose removing this content from the Kinder Surprise article:
In the same section, I propose trimming and clarifying the summary about the food labeling law. Currently, the content is too detailed and not specifically about the Kinder Surprise. I propose replacing the following:
...with the following new summary, which is more neutral and succinct:
Also, I propose adding the following image, in place of the current image at the top of the article: File:Kinder Surprise 2017.png. This image was provided by Ferrero SpA, and an email with details of the permission for this file has been sent to Commons OTRS.
Finally, I have a couple of suggestions for some general clean-up:
Again, thanks in advance to any volunteers who are willing to review this request and make these changes appropriately. @ Whoisjohngalt: Letting you know about these final requests, in case you'd also like to look at them following your reviews of my previous proposals. Thank you. 16912 Rhiannon ( Talk · COI) 18:32, 13 April 2018 (UTC)
References
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References
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The beggining of the Kinder Joy variety: "In warm climates..." is misleading. There must be other reasons for selling this also, as Poland or Germany can't really be considered warm climates and as the list states, this version is sold there. — Preceding unsigned comment added by 87.205.244.32 ( talk) 00:27, 17 December 2013 (UTC)
Generally some good information here, but do we need the ingredients list and everything? Makes it sound very much like it's been ripped from advertising literature. Darac 08:15, 24 Oct 2003 (UTC)
Italian cuisine... is this category appropriate? it is an industrial product .. nutella belongs to this category too? —Preceding unsigned comment added by 81.208.106.6 ( talk • contribs) 14:20, October 8, 2004 (UTC)
I'd like to know how a toy can be "inhaled". They had this warning back in my school days. And just what is this American regulation about? -- Smjg 16:38, 31 Jan 2005 (UTC)
(Thanks for the contribution to BJAODN! That made my day!-- Planetary 21:24, 1 October 2006 (UTC))
The FDA has decided that putting plastic toys inside edible candy shells is a choking hazard. This was obviously decided by a stupid bureaucrat who'd never had a Kinder Egg, or they'd have seen that the plastic capsule in which the toy is contained is far too large for anyone to swallow by accident (or even intentionally). I was introduced to Kinder Eggs on a trip to Spain, and was so disappointed when I found out they weren't allowed in America. I'm glad stores that sell imported candy stock it anyway (and that any government officials who know that turn a blind eye!) Icarus 06:04, 21 July 2005 (UTC)
Inhaled could simply mean stuffed up the nose. And FYI, do keep an eye on kids, they tend to put stuff in any hole they can find on their body. Youkai no unmei 21:42, 8 February 2007 (UTC) Liam was thinking that the toys could be accidently swallowed by the kids from the movie "Maria, Full of Grace." Any takers for this discussion jump-off point ? —Preceding unsigned comment added by Igopogo69 ( talk • contribs) 09:34, April 4, 2006 (UTC)
Kinder Surprise is the official name of the product - "Kinder Egg" is just a colloquialism. It even says so on the Hungarian egg shown. -- Zilog Jones 01:29, 9 January 2006 (UTC)
I moved this to Kinder Surprise, but it was moved back immediately by another user, with no explanation. Kinder Surprise is the official name, and the article should be under that heading. I moved the discussion, I did a redirect. I don't see why it should be reverted. 209.69.41.129 22:39, 11 January 2006 (UTC)
Kinder Toys being banned in US is a bold and justified step. As practicing pediatrician I have seen a case of kinder toy ingestion by an infant. It took two hours for the endoscopist(Physician using endoscope to see inside of food pipe) to remove a part of kinder joy toy from the stomach of this child. Organisations like the WATCH should in various countries strive hard to watch for hazardous toys and get them recalled from market. — Preceding unsigned comment added by Harshmohindersingh ( talk • contribs) 04:59, 26 November 2011 (UTC)
Does this mean that Kinder toys are MORE likely to cause such issues? Are you saying that you have never seen similar problems with toys that are not covered in chocolate? Children cannot buy toys or candy, at least not at the age where they are likely to eat a toy. There are no hazardous toys, especially when they are properly labelled (like the Kinder Suprise), there are only neglectful parents. Kindly keep your meaningless anecdotes to yourself. 70.171.204.39 ( talk) 16:31, 26 July 2012 (UTC)
Most fans however were often disappointed to find such a figure in the capsule, because unless the person was a collector, it served to little interest of the customer as it was merely just a decoration, opposed to the little toys which had the fun of assembling, applying little stickers, and often a way to play with the toy, such as tiny cars or rubberband controlled mechanisms.
First, always be careful when using words like "most" in any article. Second, there have been these so-called "passive" toys for as long as there have been toys. Green plastic army soldiers are merely statuettes, but they literally sell by the bucketload. Wikipedia cannot be held responsible for Kinder Surprise consumers not having sufficient imagination or creativity to play with a statuette. Personally, I don't like stickers, but that doesn't mean I'm going to bemoan them in an encyclopedic article.
65.105.113.194 16:42, 24 August 2006 (UTC)
I just wanted to note that in the massive multi player online role playing game, Kingdom of Loathing, edible food called "lucky surprise eggs" are obtainable. When you use the "lucky surprise egg" you obtain a new item called a "tiny plastic toy". I just thought that might be a reference to kinder surprise eggs. My source is http://kol.coldfront.net/thekolwiki/index.php/Lucky_Surprise_Egg. —Preceding unsigned comment added by Cefka ( talk • contribs) 20:21, December 30, 2006 (UTC)
Say whut? Weefz 00:55, 14 March 2007 (UTC)
Wikipedians are encouraged to be bold, and in that spirit, I have undertaken an overhaul of this article, because it is rather sorely lacking in much essential information. I personally have a collection of over 5,000 Kinder toys, so I think I know a little bit about this subject. ;-)
I have added a lot of new information and created new sections accordingly. I also changed the "Statuettes" section to "Hand-Painted Figurines". I don't know of any Kinder Surprise collector who refers to hand-painted figurines as "statuettes". I'm also planning to add several new links and references, as there are a number of very informative sites out there. But I'll fine-tune my existing changes somewhat. I've left the introductory paragraph alone, as that actually looked pretty good, but may eventually make one or two minor changes to it.
I had a little bit of trouble saving my changes last night. When I first tried to save them, I got a message saying the edit couldn't be processed. However, it worked the second time, but I forgot to add back my note that I had overhauled the article and added much new information.
It is my goal to make this article a much more comprehensive and informative overview of Kinder Surprise eggs and toys, and I think I've already taken quite significant steps in that direction as I share some of the knowledge that I have gained from over a decade of Kinder toy collecting.
Best Regards
Nzyowie 00:30, 12 April 2007 (UTC)
Children put things in their mouths. Parents are the ones expected to stop them. The only "retard babes" are the purely hypothetical ones that would be interested in you. By the way, you absolutely can get these things in the US (or at least I could in Minneapolis). Just look around. 70.171.204.39 ( talk) 16:39, 26 July 2012 (UTC)
I'm curious as to why a U.S. agency would issue a recall on a product that isn't legally sold here anyway. Anyone ? —Preceding unsigned comment added by 71.71.198.62 ( talk) 01:58, 24 March 2008 (UTC)
Apparently Germany may ban these things. See this Guardian article. 86.136.250.154 ( talk) 22:57, 30 September 2008 (UTC)
Interesting article. I've left the introductory paragraph alone, as that actually looked pretty good..." But it is a word-for-word duplicate of http://www.nationmaster.com/encyclopedia/Kinder-Egg. Same author?
I'd like to see more on the legal battles in the UK and Germany. After a couple of hours of research (including media sites to which I subscribe), I've found a record of five deaths between 1995 and 2000, none since (someone will not doubt correct this if it's in error) with how many zillion kinder eggs sold? While the death of any child is a tragedy, a ban is fatuous. Should parents perhaps assume responsibility for looking after their children? Why were those five children allowed to access the toys in the first place?
68.150.132.36 ( talk) 17:47, 30 December 2008 (UTC)
The entire section looks like promotional material - not encyclopedic. Changed title, but wasn't sure whether to edit remaining section, or just rip it out. Thoughts? Heduanna ( talk) 04:53, 26 February 2009 (UTC)Heduanna
This article needs to be rewritten or at least trimmed. It is written very much from a collectors point of view rather than in an encyclopedic style. It's much too long with unneeded, trivial information, and is completely unsourced. -- œ ™ 21:14, 16 January 2010 (UTC)
I want someone 'in the know' to have a look at whether there are still magicodes. When I go to the site, there is no box to enter them, also the eggs no longer contain the little slips of paper. However (and this is a big 'however') this could be regional. I don't want to start editing, only to find that European users (for example) still get them. 76.10.182.75 ( talk) 19:20, 3 May 2010 (UTC)
"You have to be careful; however some may contain toys that may choke small children to death. " I took this out because it's not in an encyclopedic tone and also because I think the choking question is covered in the first part of the article. I suppose some discussion of the safety of the small toys separate from the hazard of swallowing the whole capsule could be included if someone has a reference. Pinball22 ( talk) 20:56, 3 December 2010 (UTC)
I believe Kinder Surprise Eggs are sold in a few places in the US, including Walgreen. — Preceding unsigned comment added by 66.93.240.163 ( talk) 01:52, 23 August 2011 (UTC)
What is this? Some common phrase? Google does not know it as such. (it is in the first sentence under the prohibition in USA). -- Xerces8 ( talk) 16:25, 26 November 2011 (UTC)
I think the article linked (citation 6) talks about 6 deaths, not 4, and the main subject of the article was an additional one in 1989. Perhaps too minor a correction to bother with? — Preceding unsigned comment added by 86.161.82.43 ( talk) 23:52, 1 January 2012 (UTC)
Hi there, does anyone know why the brand is called "Kinder"? I am asking because "Kinder" means "children" in German, and I've always been wondering why an Italian company should market their products with a German (and German-sounding!) word. So far, I haven't found anything on this either on Wikipedia (checking English, German and French version articles) or on the official Ferrero website. Would be grateful for any hint!
-- Georgepauljohnringo ( talk) 21:01, 2 February 2012 (UTC)
/info/en/?search=Kinder_Chocolate
ferrero is based in italy but the kinder confection line was created by its german subsidiary --
87.172.217.3 (
talk)
03:38, 17 September 2012 (UTC)
-- This product is still originally German, so the original name is Kinder Überraschung. Edited the article to reflect that. — Preceding
unsigned comment added by
94.219.200.156 (
talk)
09:21, 27 August 2014 (UTC)
Due to lack of information within this article about the display of prominent product warnings I am sharing with the community a link to view the current product warning information. Wherever marketed or sold throughout the world, Kinder Surprise has prominent warnings on both the outer and inner packaging that tells the consumer the toy inside is “not suitable for children under three years old, due to the presence of small parts.” (Source: Kinder Surprise Packaging Warning labels) — Preceding unsigned comment added by Jmm52 ( talk • contribs) 19:17, 2 May 2012 (UTC)
Ferrero, the company that markets Kinder, has engaged MSLGROUP, an external Communications agency, to manage the Kinder Wikipedia page. As MSLGROUP works to ensure accurate representation of Kinder on Wikipedia following the guidelines and rules of the platform, we have reviewed all correspondence and are presenting the following revisions for review. Please let MSLGROUP know if there are any additional questions or clarification necessary and thank you in advance.
• Correction to the number of verifiable deaths attributed to Kinder Surprise to two, as the citations # 4 and #5 are not clear in their attribution of the brand(s) to the individual deaths.
• Correction to the attribution of the death of Caren Day as she did not die from a toy in Kinder Surprise and neither cited article directly attribute Kinder Surprise to her death. The Yorkshire Post, 11/6/91 and Daily Sport, 11/6/91) correctly attribute the part she choked on to a Chupa Chups egg; one (Sheffield Star 6/11/91) incorrectly states was from a Kinder Surprise; however, Kinder Surprise never made a Bart Simpson toy.
• Notation regarding the Birmingham Post article on November 28, 1998 that references “four other children around the world have died since 1991” without any indication as to the product origin or of what they died from/choked on.
• Notation that we are unable to facilitate a retraction or correction from the Birmingham Post as both articles were published 28 years ago.
• Removal of the photo of the child who died choking on a generic toy from this Talk page as it is editorial, against the spirit of Wikipedia guidelines.
Pending feedback, MSLGROUP will plan revise the Kinder Wikipedia page on September 15, 2013 to reflect the information and citations detailed below.
http://en.wikipedia.org/wiki/Kinder_Surprise
Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly. "Kinder" is the German word for "children".
Description
Each Kinder Surprise egg consists of a chocolate shell, a plastic capsule, the contents of said capsule, and an external foil wrap.
The chocolate shell is shaped like a chicken's egg, and is of similar size. It is only about a millimeter thick, and consists of two layers: a milk chocolate layer on the outside, and a white chocolate layer on the inside. The shell is not a singular piece of material, but rather two identical halves split down a vertical line. These are lightly fused together just before the egg is wrapped, to prevent the halves from splitting apart under the light pressures expected during transportation.
During the egg's production, before the halves are fused together, the plastic capsule containing the toy is placed inside. This capsule is made from thin, flexible plastic, and is often yolk-yellow (though in the past it was also manufactured in a variety of colors). The capsule is made of two non-symmetrical, overlapping pieces: its bottom piece is almost as long as the entire capsule, and has two ridges protruding along its outer rim; the top piece is about half as long as the entire capsule, and has two corresponding ridges along its inner rim. When the pieces are pushed together, the ridges interlock and do not come apart without manual manipulation. To separate the two pieces, it is often necessary to apply pressure to the interlocking region at its opposite ends, bending it and causing the ridges to separate inside so that the halves can be pulled apart. Once the capsule is opened it can be re-closed effortlessly by pushing the two pieces back together.
The plastic capsule contains the toy itself (either in a single piece or in several pieces requiring assembly) and at least two pieces of paper. One paper lists the "choking hazard" warnings in multiple languages. The other paper shows assembly instructions for the toy and a picture of the assembled toy (if applicable), and/or an illustration of all toys belonging to the same line as the one contained within this particular capsule. Furthermore, many capsules include a small page of adhesive decals that may be placed on the assembled toy after construction.
Once the egg is assembled in the factory, it is wrapped in a thin metal foil bearing the Kinder Surprise brand name and various production details. The eggs may then be sold in any of a number of forms, often either individually or as a boxed set of 3 eggs. Some retailers will sell a tray of eggs containing 24 eggs in total.
Assembly of the toys requires no additional tools, as the pieces will simply lock ("snap") together. Assembly rarely takes more than a few simple steps. Most toys can be disassembled and reassembled freely, while a few cannot be disassembled without causing permanent damage. Over the years, Ferrero have also created a variety of no-assembly toys, whether more complex toys that can be used immediately or simple character statuettes made of a single, pre-painted piece of hard plastic.
During the 2000s, Ferrero redesigned the Kinder Egg's internal plastic capsule. The new design is visually and functionally similar to that of the original capsule, but it now consists only of a single piece of plastic with a hinge on one side. The size and specific design of each half of the capsule have also been slightly altered accordingly. The new capsule design is always made from yolk-yellow plastic.
Overview
Kinder Surprise originated in 1973 in Italy as Kinder Sorpresa. The concept of introducing a toy in a chocolate seems to have originated in Argentina in 1962, with the introduction in the market of "Jack" chocolate by the FelFort company.[citation needed]
The toys are designed by both inside designers and external freelancers (for example the French artist André Roche based in Munich) and manufactured by many companies worldwide, such as Produzioni Editoriali Aprile, a small company based in Turin, Italy, run and founded by two brothers, Ruggero and Valerio Aprile.
Kinder Eggs are sold all over the world, except the United States, where they are banned as a result of concerns that the toy may present a choking hazard. The Federal Food, Drug, and Cosmetic Act at Section 402(d)(1) says that a confectionery product with a non-nutritive object, partially or totally imbedded within it, cannot be sold within the United States, unless the FDA issues a regulation that the non-nutritive object has functional value and is non-injurious to health. No such regulation has been issued. As of March of 2013 A manufacturer has found a way around the ban, in his version, the toy is cased in a plastic capsule with a thick ridge that separates the two hollow chocolate halves. Due to this it is possible to sell them in the United States. These are called Choco Treasure and are expected to hit US shelves Easter 2013. Choco Treasure website [1]
In 1997, the staff of the Consumer Product Safety Commission (CPSC) examined and issued a recall for some Kinder Surprise illegally brought into the US with foreign labels.[2]
In Europe they have become a minor cult phenomenon among adults. There is even a thriving collector's market for the toys. There are many types of toys available, but some of the most popular with collectors include the ever-changing series of small hand-painted figures (some have to be assembled); cartoon characters; metal figures; and jigsaw puzzles. Seasonal eggs are introduced around the holidays, such as the limited-edition creche collections (featuring such characters as the three kings, baby Jesus, and assorted barnyard animals) found around Christmas, and the huge ones found at Easter (extremely popular in Italy).
A relatively new innovation, triggered by the advent of the Internet, is the introduction of "Internet surprises". Accompanying the toy is a small slip of paper containing a "Magicode". This code gives access to games at the Magic Kinder website, some for downloading, some for playing online.
Classification and identification
Classifying and identifying Kinder Surprise toys is a rather complex exercise. There are several different lines, and a number of different numbering systems have been used over the years. Until the 1990s, the toys were seldom numbered at all, which can make identification difficult (although some early toys, especially hand-painted figurines, have a Ferrero mark). Kinder history can be broadly split into two periods: pre-2004 and post-2004. The pre-2004 toys were made by Ferrero. But in 2004, a Luxembourg-based company called MPG (which stands for Magic Production Group) took over toy production, although Ferrero continues to make Kinder Surprise chocolate.
In recent years, there have also been reproductions of older toys, which Kinder collectors frequently refer to as "recasts".[3] These "recasts" first appeared in Poland, but soon spread to other Eastern European countries and eventually to Canada, Mexico, South America, Australia and New Zealand. They have very similar papers to the original releases, but the numbering is slightly different. For example, a "recast" of K93 No. 81 is simply numbered "No. 81". Both the toys and papers have this altered numbering. Recasts are not very popular with collectors, but they are nevertheless sought after by completists.
Limited editions
In addition to the regular collectible toys, Kinder Surprise series generally contain special limited-edition sets. These sets tend to vary greatly between countries, with many variations in toys, but more especially papers, which tend to be unique to the specific countries in which the sets are released. Some sets are released in many countries, while others are only issued in one or two.
Hand-painted figurines are solid toys that generally do not require assembly. They are for younger children, however older people have been known to keep and collect the Kinder Egg Surprise toys. They are very popular with collectors. They can be broadly divided into two types: animal themes and cartoon characters. The earliest sets were released only in Germany and Italy, but after about 1993, they were released in many different countries. There have been many sets of metal figures, the majority of them being soldiers, issued since late 1970.
Deaths in the United Kingdom
In 2000, the parents of three children in the United Kingdom who died after choking on Kinder toys inside edible eggs campaigned for the products to be withdrawn from the European Union.[4] At least six Two children worldwide have died from choking on parts of the Kinder toy surprises a few days after they had eaten the chocolate egg; a third was attributed to another manufacturer’s product.[5]
Defenders of the chocolates said that these had been unfortunate fatalities. This was discussed in the UK House of Commons[6][7][8] and also by the UK Department of Trade and Industry which said, "The child’s tragic death was caused by the ingestion of a small part of the egg’s contents. Many other products and toys with small parts are available in the market place. If we were to start banning every product that could be swallowed by a child, there would be very few toys left in the market.”[9]
Prohibition on sale or import into the United States
The 1938 Federal Food, Drug, and Cosmetic Act contains a section highlighting that a confectionery product with a non-nutritive object, partially or totally imbedded within it, cannot be sold within the United States, unless the FDA issues a regulation that the non-nutritive object has functional value.[10] Essentially, the 1938 Act bans “the sale of any candy that has imbedded in it a toy or trinket.”[11]
In 2012 the FDA re-issued their import alert stating “The imbedded non-nutritive objects in these confectionery products may pose a public health risk as the consumer may unknowingly choke on the object.”[12]
In 1997, the staff of the CPSC, the Consumer Product Safety Commission, examined and issued a recall for some Kinder Surprise illegally brought into the US with foreign labels. The staff determined that the toys within the eggs had small parts. The staff presumed that Kinder Surprise, being a chocolate product, was intended for children of all ages, including those under three years of age. On this basis, the staff took the position that Kinder Surprise was in violation of the small parts regulation and banned from importation into the US.[13]
Kinder Surprise bears warnings advising the consumer that the toy is “not suitable for children under three years, due to the presence of small parts” and that “adult supervision is recommended.”[14]
In June 2012 the potential fine per egg was quoted as US$2,500.[15] The rationale against a ban of the product also takes the form that deaths have been too few for it to be considered a serious danger. Additionally, the argument is made that there should be a consistent standard in place, as several worse dangers are not regulated.[16]
On December 26, 2012, a petition was created on the White House website through the "We The People" campaign to end the ban on the import and sale of Kinder Surprise Eggs in the United States. However the petition failed to meet the required number of signatures by January 26, 2013 and was therefore declined.
Two Italian Kinder Merenderos (Kinder Joy)
On March 13, 2013, "New Jersey’s Candy Treasure LLC" announced a new method of enclosing the toy. Each egg would feature a specially-designed capsule that separates the two halves of the chocolate so even a small child can see that there is something on the inside, thus circumventing the U.S. ban on “non-nutritive objects” that are encased entirely in food. These modified eggs are now considered legal in the United States. They are expected to be available in U.S. stores for Easter 2013. Called "Choco Treasure", these are neither manufactured nor licensed by Ferrero, and Kinder Surprise eggs remain illegal in the U.S.[17]
MSLNewYork ( talk) 19:30, 9 September 2013 (UTC)MSLGROUP New York
Long detailed description of the physical appearance
April 10, 2014 by kuchesezik, I am wondering as to why it is explained into such detail about the design of the product, a guide on how to open them, extract the toy and etc. — Preceding
unsigned comment added by
Kuchesezik (
talk •
contribs)
22:58, 9 April 2014 (UTC)
![]() | This edit request by an editor with a conflict of interest has now been answered. |
Hi to anyone watching this page! I'm working on behalf of Ferrero SpA via Glover Park Group and have a financial conflict of interest, so I will not be making any edits to this article. Due to this, I would like to ask if editors could fix an error in the article's introduction: In the first line it states "Kinder Surprise, also known as a Kinder Egg or Kinder Joy". The mention of Kinder Joy here is incorrect as it is a different product from Kinder Surprise, albeit also egg-shaped.
Per the Ferrero website, you can see that these are two products. Kinder Joy is a plastic egg, with a chocolate cream in one side and toy in the other, whereas Kinder Surprise is a chocolate egg shell with a toy in the middle. That these are separate products is also supported in independent sourcing: this French article discusses the difference between the two in detail, and in these articles about Ferrero's financial results from earlier this year, you can see that Surprise and Joy are listed as separate items.
Would it be possible to remove Kinder Joy from the first line? If editors think that a mention of Kinder Joy should be kept as a related product, I wonder if this could be added to the end of the introduction in place of the current mention in the first line, clarifying that it is a different but similar chocolate egg product. I'm open to others thoughts about this and how it should best be handled.
I'm also curious to hear from editors whether it would be reasonable to consider creating a separate Kinder Joy article if there are enough sources to meet WP:GNG. Thanks, 16912 Rhiannon ( Talk · COI) 22:56, 12 November 2015 (UTC)
Hey again, Doulph88, just to let you know I noticed that a (now-blocked) editor removed the edits you'd added as well as cutting other useful info and again reinserting the incorrect mention of Kinder Joy in the introduction. If you're around and able to fix it, I hope you can revert. Thanks, 16912 Rhiannon ( Talk · COI) 22:30, 9 December 2015 (UTC)
Hi all,
I vividly remember than during my UK school days, in the early to mid-1980s, there was a legend that if you found a different-coloured capsule from the usual yolk-yellow, you had won a cash prize... anyone else around 40 years old recall this?
There was a whole prize "table" that seemed to be "known" with a white capsule netting you £20 and a red £5, for example. I noticed this was absent from the article, and went to get some references for it on-line, only to find nothing at all.
I never remember anyone proving it, by showing a letter or similar from the company congratulating the winner, other than it was always stated as a "friend of a friend" who sent his in and got back x amount (typical of an urban myth).
I'm going to add it anyway, but does anyone else recall this belief in their own school, in the United Kingdom?
Regards
James (UK) ( talk) 12:13, 24 February 2016 (UTC)
In the Controversy/United Kingdom section I think it might be warranted to expand on/emphasize the point that this was "after they had eaten the chocolate egg", as in these children didn't choke accidentally while eating the chocolate (which would be implausible given that they are in large plastic eggs at that point), but after the toy had been taken out and removed from the egg, at which point the issue is exactly the same as any small toy or item being given to a young child and the fact that it was original encased in chocolate is irrelevant. 219.88.68.195 ( talk) 21:46, 9 October 2016 (UTC)
Hello again! I am back after some time to propose some additional improvements to this Wikipedia article. My request is on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink, and I'm seeking help from volunteer editors to review my suggestions. I've spent time researching and drafting original content about the Kinder Surprise, and I've placed a full draft for consideration in my userspace here:
To hopefully make it easier for editors to review, I'd like to suggest working through this section-by-section. Also, I'd like to note that I do not intend to seek major updates to the Safety concerns section, since this has been the subject of discussion and consensus for much of its content was established previously. There are some corrections I have, but I'll come back to those individually later.
Description
I'd like to start with a request to replace the Description section with a new draft. Currently there are some issues with this section's content:
My proposed replacement text, which has been reviewed by Ferrero for accuracy, aims to create a more concise overview. Key changes:
Here's the draft section and markup:
Kinder Surprise is a hollow milk chocolate egg, lined with a layer of sweet milk-flavored cream. [1] [2] [3] Inside each egg is a plastic capsule that contains a small surprise toy, which sometimes requires assembly. [4] [5] [6] The capsule case is yellow, reportedly to resemble an egg's yolks. [7] [8] The chocolates have foil packaging with warning labels advising parents to avoid giving the eggs to children under three years old, and encouraging supervision during consumption. [5] [9]
Kinder Surprise was originally created with children in mind, [10] replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside. [11] However, Kinder Surprise toys have become collectible for adults as well. [4] Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media, [12] or create their own toys and re-wrap them in Kinder Surprise packaging. [13] More than 100 new toys are distributed each year. [14] Around 12,000 different toys had been included within Kinder Surprise as of 2016. [15]
According to CNNMoney, Kinder Surprise is most popular in Germany, Russia, and the United Kingdom. [6] Michele Ferrero and William Salice have been credited as co-creators of the candy. [16] [17]References
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References
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[[File:Kinder Surprise halved.jpg|thumb|right|Kinder Surprise halved, showing the plastic capsule which contains the toy]]
Kinder Surprise is a hollow milk chocolate egg, lined with a layer of sweet milk-flavored cream.<ref name="Globe">{{cite news|title=Kinder Surprise|url=https://www.highbeam.com/doc/1P2-8365569.html|work=[[The Boston Globe]]|publisher=Boston Globe Media Partners, LLC|date=11 January 1996|issn=0743-1791|oclc=66652431|subscription=yes|via=[[HighBeam Research]]|accessdate=7 December 2017}}</ref><ref name="Spyrou">{{cite journal|last1=Spyrou|first1=Constantine|title=Kinder Eggs are coming to America and everyone is rejoicing|journal=Business Insider|date=25 May 2017|url=http://www.businessinsider.com/kinder-eggs-in-us-2017-5|accessdate=13 February 2018}}</ref><ref>{{cite web|last1=Walansky|first1=Aly|title=After being banned, Kinder eggs are finally coming to the US|url=https://www.today.com/food/kinder-joy-chocolate-eggs-are-coming-us-t118667|accessdate=13 February 2018|date=24 November 2017|work=[[Today (U.S. TV program)|Today]]}}</ref> Inside each egg is a plastic capsule that contains a small surprise toy, which sometimes requires assembly.<ref name="Avella">{{cite news|last1=Avella|first1=Joe|title=We got our hands on 'Kinder Surprise Eggs' -- the global candy favourite that's still illegal in the US|url=https://www.businessinsider.com.au/kinder-surprise-eggs-illegal-unboxed-toy-prize-2016-12|accessdate=5 December 2017|work=[[Business Insider]]|publisher=[[Axel Springer SE]]|date=18 December 2016}}</ref><ref name=Khoo>{{cite news|last1=Khoo|first1=Isabelle|title=Kinder Surprise USA: Why These Eggs Are Banned South of the Border|url=http://www.huffingtonpost.ca/2016/01/26/kinder-surprise-usa_n_9081286.html|accessdate=5 December 2017|work=[[The Huffington Post]]|date=26 January 2016}}</ref><ref name="Horowitz">{{cite news|last=Horowitz|first=Julia|title=Kinder eggs are coming to U.S. stores next year|url=http://money.cnn.com/2017/05/22/news/kinder-eggs-us/index.html|accessdate=5 December 2017|publisher=[[CNN]]|date=22 May 2017}}</ref> The capsule case is yellow, reportedly to resemble an egg's [[yolk]]s.<ref>Yellow shell:
* {{cite news|url=http://www.birminghammail.co.uk/news/midlands-news/kinder-surprise-toy-cases-yellow-12666022|title=This is why Kinder Surprise toy cases are yellow|date=28 February 2017|accessdate=6 December 2017|first=Nicola|last=Oakley|first2=James|last2=Rodger|work=[[Birmingham Mail]]|publisher=[[Trinity Mirror]]}}
* {{cite news|url=http://www.huffingtonpost.co.uk/entry/kinder-surprise-toy-case-colour-yellow_uk_58b53fd0e4b0780bac2cebbe|title=This Is Why the Kinder Surprise Toy Case Is Yellow|work=[[HuffPost]]|first=Brogan|last=Driscoll|date=28 February 2017|accessdate=6 December 2017}}</ref><ref>Yellow shell:
* {{cite news|url=http://www.leicestermercury.co.uk/do-you-know-why-kinder-surprise-toy-cases-are-yellow-lots-of-chocolate-lovers-don-t/story-30168421-detail/story.html|title=Do you know why Kinder Surprise toy cases are yellow? Lots of chocolate lovers don't!|first=Becky|last=Jones|date=4 March 2017|accessdate=6 December 2017|work=[[Leicester Mercury]]|publisher=Trinity Mirror}}
* {{cite news|last1=Gross|first1=Samantha J.|title=The reason why Kinder Surprise toy cases are yellow is blowing the minds of chocolate lovers|url=http://www.standard.co.uk/lifestyle/foodanddrink/the-reason-why-kinder-surprise-toy-cases-are-yellow-is-cracking-up-chocolate-lovers-a3477686.html|accessdate=6 December 2017|work=[[London Evening Standard]]|date=28 February 2017}}
* {{cite news|last1=Shaw|first1=Neil|title=This is why Kinder Surprise capsules are yellow|url=http://www.devonlive.com/this-is-why-kinder-surprise-capsules-are-yellow/story-30169135-detail/story.html|accessdate=6 December 2017|work=[[Tiverton Gazette]]|date=28 February 2017}}</ref> The chocolates have foil packaging with warning labels advising parents to avoid giving the eggs to children under three years old, and encouraging supervision during consumption.<ref name=Khoo/><ref name="My">{{cite news|last1=My|first1=Sergio|title=Why Are Kinder Surprise Eggs Illegal in the US?|url=http://www.independent.co.uk/life-style/food-and-drink/features/why-are-kinder-surprise-eggs-illegal-in-the-usa-10055273.html|accessdate=5 December 2017|work=[[The Independent]]|publisher=Independent Print Limited|date=21 February 2015|location=London|issn=0951-9467|oclc=185201487}}</ref>
Kinder Surprise was originally created with children in mind,<ref>{{cite news|title=Ferrero launches white chocolate Kinder Bueno bar aimed at women.|url=https://www.highbeam.com/doc/1G1-176681999.html|accessdate=9 December 2017|work=[[Marketing Week]]|date=13 March 2008|via=HighBeam Research|subscription=yes|publisher=[[Centaur Media]]|issn=0141-9285}}</ref> replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside.<ref name="Kell">{{cite news|last1=Kell|first1=John|title=Kinder Egg Is Coming to America|url=http://fortune.com/2017/05/22/kinder-egg-usa-debut/|accessdate=5 December 2017|work=[[Fortune (magazine)|Fortune]]|publisher=[[Time Inc.]]|date=22 May 2017|issn=0015-8259|location=New York City}}</ref> However, Kinder Surprise toys have become [[collectible]] for adults as well.<ref name=Avella/> Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media,<ref>{{cite news|title=Border Is Watched for Easter Candy|url=https://www.highbeam.com/doc/1P2-37805457.html|accessdate=9 December 2017|work=[[The Buffalo News]]|publisher=[[Berkshire Hathaway]]|date=30 March 2015|issn=0745-2691|location=Buffalo, New York|via=HighBeam Research|subscription=yes}}</ref> or create their own toys and re-wrap them in Kinder Surprise packaging.<ref name="Newsweek">{{cite journal|last=Mosendz|first=Polly|title=Ukrainian Patriots Create a Kinder Egg Surprise|journal=[[Newsweek]]|date=16 February 2015|url=http://www.newsweek.com/ukrainian-patriots-create-kinder-egg-surprise-307255|accessdate=8 December 2017|publisher=Newsweek Media Group|issn=0028-9604}}</ref> More than 100 new toys are distributed each year.<ref name="Silver">{{cite news|last1=Silver|first1=Erin|title=Kinder Surprise 'unwrap videos' on YouTube mesmerize children|url=https://www.thestar.com/life/parent/2015/11/08/kinder-surprise-unwrap-videos-on-youtube-mesmerize-children.html|accessdate=6 December 2017|work=[[Toronto Star]]|publisher=[[Star Media Group]]|date=8 November 2015|issn=0319-0781|oclc=137342540}}</ref> Around 12,000 different toys had been included within Kinder Surprise as of 2016.<ref name="Sanna">{{cite news|last1=Sanna|first1=Cristiano|title=Addio al papà dell'Ovetto Kinder, in tutto il mondo ne sono stati venduti 30 miliardi|url=http://notizie.tiscali.it/cronaca/articoli/ovetto-kinder-inventore-morto/|accessdate=18 December 2017|publisher=[[Tiscali]]|date=30 December 2016|language=Italian}}</ref>
Classification and identification
Secondly, the Classification and identification section is not appropriately sourced: much of the content is completely unsourced, and the citations present are to Megacom.net, Amazon.com, and official websites for Ferrero and Kinder. Not to mention, there are claims, such as "Classifying and identifying Kinder Surprise toys is a rather complex exercise." that do not read as encyclopedic. I suggest removing this section altogether.
Thanks in advance to any editors who are willing to consider these improvements. @ Dismas and Doulph88: Wondering if either of you are interested in helping out on this article again? Questions or concerns are welcome here or on my talk page. Thanks. 16912 Rhiannon ( Talk · COI) 22:38, 2 March 2018 (UTC)
Hello! I've returned to propose some additional improvements to this Wikipedia article, which I'm requesting on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink. I've spent time researching and writing original content, and I'm seeking help from volunteers to review my suggestions. I've saved a full draft here. However, as I noted above, I'm posting requests section-by-section for easier review.
Currently, the History section is underdeveloped and poorly sourced, focusing on seemingly random facts about Kinder Surprise rather than offering a concise overview of its history. I'm proposing replacing the whole section with a new draft I've written. My draft offers a more thorough history of the product, including its: conception, inspiration, and development; manufacture start date; and global sales. I also included mention of the main figures involved in Kinder Surprise's development, specifically Michele Ferrero and William Salice. The draft explains what their exact involvement in the product ideation and development was as this is currently missing in the article. Also, my draft omits the following details that are currently in the Wikipedia article, and I recommend not retaining these:
Finally, I'd like to also suggest cutting the Limited editions and variations subsection, which was previously part of the removed Classification and identification section. None of the sourcing here is appropriate and the material does not appear to be encyclopedic.
Here's the new History draft section and markup for review:
In 1968, Michele Ferrero raised the idea with his employees of a product that could be given to children so they could have a little "surprise" every day, based on the Italian tradition of large chocolate eggs given to children by their parents at Easter. [1] Ferrero said that at first his attempt to follow through this idea was unsuccessful after employees questioned the order he placed for a machine to make the chocolate eggs. They thought it would not be profitable, since eggs are only for Easter. [2] Ferrero also said that he wanted the product to have a higher milk content and make that a key part of its promotion; he felt that mothers would respond well to the idea of giving their children more milk. [2] Ferrero commissioned William Salice to realize the concept. [1]
The Italian company Ferrero began manufacturing Kinder Surprises in 1974. [3] [4] [5] Since then around 30 billion eggs have been sold worldwide. [6] [7] [8]
Salice, who has been credited as the inventor of Kinder Surprise but insisted he was just "material executor", [9] [10] died in Italy in December 2016, at the age of 83. [11] [12]In 1968, Michele Ferrero raised the idea with his employees of a product that could be given to children so they could have a little "surprise" every day, based on the Italian tradition of large chocolate eggs given to children by their parents at Easter.<ref name="Sanna"/> Ferrero said that at first his attempt to follow through this idea was unsuccessful after employees questioned the order he placed for a machine to make the chocolate eggs. They thought it would not be profitable, since eggs are only for Easter.<ref name="Calabresi">{{cite news|last1=Calabresi|first1=Mario|title=Michele Ferrero: "Il segreto del successo? Pensare diverso dagli altri e non tradire il cliente"|url=http://www.lastampa.it/2015/02/15/economia/il-segreto-del-successo-pensare-diverso-dagli-altri-e-non-tradire-mai-il-cliente-Drlvtv0OCcIJlHmqh0UV8K/pagina.html|accessdate=18 December 2017|work=[[La Stampa]]|publisher=[[GEDI Gruppo Editoriale]]|date=15 February 2015|issn=1122-1763|language=Italian}}</ref> Ferrero also said that he wanted the product to have a higher milk content and make that a key part of its promotion; he felt that mothers would respond well to the idea of giving their children more milk.<ref name="Calabresi"/> Ferrero commissioned William Salice to realize the concept.<ref name="Sanna"/>
The Italian company Ferrero began manufacturing Kinder Surprises in 1974.<ref name=Khoo/><ref name=Kell/><ref name="Mitchell">{{cite news|last1=Mitchell|first1=Simone|title=Americans have been denied the joy of a Kinder Surprise ... until now|url=http://www.news.com.au/lifestyle/food/eat/americans-have-been-denied-the-joy-of-a-kinder-surprise-until-now/news-story/27190629405fb975b8dc9787ce3c6422|accessdate=6 December 2017|date=25 May 2017|website=[[news.com.au]]}}</ref> Since then around 30 billion eggs have been sold worldwide.<ref name=Silver/><ref name="Reuters">{{cite news|title=Wal-Mart to sell Australian rival to Kinder Surprise chocolates in U.S.|url=http://www.reuters.com/article/yowie-group-walmart-usa-idUSL4N0QK7GS20140917|accessdate=7 December 2017|publisher=[[Reuters]]|date=17 September 2014}}</ref><ref name="WFP">{{cite news|last1=Abel|first1=Allen|title=America's choke hold on Kinder Surprise|url=http://www.winnipegfreepress.com/opinion/fyi/americas-choke-hold-on-kinder-surprise-114854969.html|accessdate=7 December 2017|work=[[Winnipeg Free Press]]|date=29 January 2011|issn=0828-1785|oclc=1607085|publisher=FP Canadian Newspapers Limited Partnership}}</ref>
Thanks in advance to any editors who are willing to consider these improvements. @ Whoisjohngalt: I'm keeping you in the loop, since you helped above and hope you might want to take a look at this, too. 16912 Rhiannon ( Talk · COI) 17:47, 3 April 2018 (UTC)
Hello, again! Following on from my requests above, I have a couple more sections from my new draft to offer for review and for editors to consider placing into the current article. As above, I am making these requests on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink.
First, I'd like to suggest some all new content for the article, to summarize major collaborations for Kinder Surprise over the years. Currently the article does not mention any of the promotional partnerships that Ferrero had launched in the past to promote Kinder Surprise, nor the collections of toys that were related to these. While a detailed discussion of collections is not appropriate as it would not be encyclopedic, there has been enough secondary coverage that a brief summary is reasonable to include.
I've put together a short draft, which you can see below. If editors agree this is neutral, appropriate and non-promotional, I'd suggest adding this below the History section:
Secondly, now that the Description and History have been updated, the introduction of the article can also be refreshed to better summarize the article's content. Not much change is needed, but I am suggesting some small tweaks to provide more information and improve flow:
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Once again, thanks in advance to any editors who are willing to review and move these drafts live. Please let me know if you have any questions or feedback. @ Whoisjohngalt: Letting you know about these drafts, in case you'd also like to look at them following your reviews of my previous requests here. Thanks, 16912 Rhiannon ( Talk · COI) 16:41, 9 April 2018 (UTC)
Hello!, I'm back with—hopefully—a final request for updating this article, which I am submitting on behalf of Ferrero SpA (via The Glover Park Group), as part of my work at Beutler Ink. This request is a bit of a "catch all" and includes several suggestions for fixing some issues and / or generally seeking to improve the existing article.
First, I'd like to address the Alternative subsection. All of the content and sourcing of this subsection relate to Kinder Joy, not Kinder Surprise. The Kinder Joy is a different product than the Kinder Surprise, rather than a "variation" upon Kinder Surprise per the article's current wording, and has its own Wikipedia article where this launch is already discussed. I propose removing the subsection from the article, which would involve deleting the following content:
Next, in the Chile subsection, I'd like to point out that Reference #48 does not mention the Kinder Surprise. In looking into this, it appears that it was a 2016 law that affected Kinder Surprise, not this 2013 one. I assume there is another Wikipedia article where the 2013 law should be mentioned, but I propose removing this content from the Kinder Surprise article:
In the same section, I propose trimming and clarifying the summary about the food labeling law. Currently, the content is too detailed and not specifically about the Kinder Surprise. I propose replacing the following:
...with the following new summary, which is more neutral and succinct:
Also, I propose adding the following image, in place of the current image at the top of the article: File:Kinder Surprise 2017.png. This image was provided by Ferrero SpA, and an email with details of the permission for this file has been sent to Commons OTRS.
Finally, I have a couple of suggestions for some general clean-up:
Again, thanks in advance to any volunteers who are willing to review this request and make these changes appropriately. @ Whoisjohngalt: Letting you know about these final requests, in case you'd also like to look at them following your reviews of my previous proposals. Thank you. 16912 Rhiannon ( Talk · COI) 18:32, 13 April 2018 (UTC)
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