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Are frozen ready meals really an example of an 'instant breakfast'? Presumably the article refers to a specific type of food, not just anything you could eat for breakfast with minimal preparation. Ben Finn ( talk) 11:49, 3 July 2015 (UTC) reply

Breakfast Essentials did undergo a rebranding in 2022, but it was still called Breakfast Essentials for many years before the rebranding 2603:6011:7808:41C7:27FD:654E:8FC4:E4EF ( talk) 19:17, 29 January 2024 (UTC) reply