Joanne Ooi | |
---|---|
![]() Joanne Ooi at the TEDxPearlRiver event | |
Born | |
Other names | MotherPlukka |
Alma mater | |
Occupation(s) | CEO, Plukka |
Known for | Creative Director of Shanghai Tang, CEO of Clean Air Network |
Joanne Ooi (born December 13, 1967) is a Singaporean American environmentalist, art dealer, marketing expert, founder & CEO of Plukka. [1]
Ooi is the eldest child of two doctors, who are both Chinese Singaporean. She was born in Singapore, but moved to the Cincinnati, Ohio, in the United States. [2] She graduated from Columbia University in 1989 and earned her law degree from the University of Pennsylvania. [3] [4]
Ooi served as the Creative Director of Shanghai Tang for seven years. [3] During her time with the company Ooi chose to focus on clothes that were based on traditional Chinese designs and themes, with sales for Shanghai Tang increasing 50%. [5] Ooi was also one of the first persons to use Chinese models in international advertising campaigns and is credited with launching the career of Chinese supermodel, Du Juan. [6]
Beginning in 2009, Ooi operated as the CEO of the environmental organization Clean Air Network, which focused on air pollution and public health. [7] Ooi, together with fellow Clean Air Network CEO Christine Loh, was nominated for Time Magazine's "100 Most Influential" list in 2011. [8]
Ooi frequently speaks and comments on a wide variety of topics, including luxury retail, ecommerce, digital marketing, creativity and entrepreneurship.
In December 2011 Ooi launched Plukka, an ecommerce website that specializes in fine jewelry. [9] Ooi, together with Jai Waney, chose to open the website after noticing the steep markup for designer jewelry. [10] Plukka’s business model made waves in the industry for its made-to-order platform that cut out the middlemen associated with traditional fine-jewellery distribution. This approach allows it to maintain extremely competitive pricing while offering directional and artistic jewellery that might be considered too risky or creative for conventional retailers. [11]
She lives in Hong Kong with her husband John and son Sam. [2]
Joanne Ooi | |
---|---|
![]() Joanne Ooi at the TEDxPearlRiver event | |
Born | |
Other names | MotherPlukka |
Alma mater | |
Occupation(s) | CEO, Plukka |
Known for | Creative Director of Shanghai Tang, CEO of Clean Air Network |
Joanne Ooi (born December 13, 1967) is a Singaporean American environmentalist, art dealer, marketing expert, founder & CEO of Plukka. [1]
Ooi is the eldest child of two doctors, who are both Chinese Singaporean. She was born in Singapore, but moved to the Cincinnati, Ohio, in the United States. [2] She graduated from Columbia University in 1989 and earned her law degree from the University of Pennsylvania. [3] [4]
Ooi served as the Creative Director of Shanghai Tang for seven years. [3] During her time with the company Ooi chose to focus on clothes that were based on traditional Chinese designs and themes, with sales for Shanghai Tang increasing 50%. [5] Ooi was also one of the first persons to use Chinese models in international advertising campaigns and is credited with launching the career of Chinese supermodel, Du Juan. [6]
Beginning in 2009, Ooi operated as the CEO of the environmental organization Clean Air Network, which focused on air pollution and public health. [7] Ooi, together with fellow Clean Air Network CEO Christine Loh, was nominated for Time Magazine's "100 Most Influential" list in 2011. [8]
Ooi frequently speaks and comments on a wide variety of topics, including luxury retail, ecommerce, digital marketing, creativity and entrepreneurship.
In December 2011 Ooi launched Plukka, an ecommerce website that specializes in fine jewelry. [9] Ooi, together with Jai Waney, chose to open the website after noticing the steep markup for designer jewelry. [10] Plukka’s business model made waves in the industry for its made-to-order platform that cut out the middlemen associated with traditional fine-jewellery distribution. This approach allows it to maintain extremely competitive pricing while offering directional and artistic jewellery that might be considered too risky or creative for conventional retailers. [11]
She lives in Hong Kong with her husband John and son Sam. [2]