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Company type | Subsidiary |
---|---|
Industry | Marketing software |
Founder |
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Headquarters | , US |
Products |
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Parent | Adobe Inc. |
Website |
marketo |
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. [1] [2] [3]
In 2018, Marketo was acquired by Adobe Inc. [1] [4]
Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, [5] sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo. [6] [7]
Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. [8]
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. [9] In November 2012, Marketo introduced LaunchPoint, an app and service network for the “marketing nation” of technology partners and professional service providers. [10]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013. [11] [12] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock. [13]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, [14] and the acquisition was completed in August 2017. [15] [16] Steve Lucas was named the new chief executive officer of Marketo in October 2016. [17] In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row. [18] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products; [19] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion. [20] [21]
marketo.
This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
Company type | Subsidiary |
---|---|
Industry | Marketing software |
Founder |
|
Headquarters | , US |
Products |
|
Parent | Adobe Inc. |
Website |
marketo |
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. [1] [2] [3]
In 2018, Marketo was acquired by Adobe Inc. [1] [4]
Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, [5] sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo. [6] [7]
Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. [8]
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. [9] In November 2012, Marketo introduced LaunchPoint, an app and service network for the “marketing nation” of technology partners and professional service providers. [10]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013. [11] [12] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock. [13]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, [14] and the acquisition was completed in August 2017. [15] [16] Steve Lucas was named the new chief executive officer of Marketo in October 2016. [17] In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row. [18] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products; [19] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion. [20] [21]
marketo.