Categories | Women's magazine |
---|---|
Frequency | Every second week |
First issue | 2 June 1988 |
Company | Magazine House |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | http://magazineworld.jp/hanako/ |
Hanako is a Japanese biweekly magazine for young women.
Hanako was first published in 1988. [1] [2] The magazine was established by Magazine House [3] [4] which also publishes it. The headquarters is in Tokyo. [2] It features shops, fashion, restaurants and theaters in Tokyo and abroad. The target audience is women in their 20s, who are often working as " office ladies" and are unmarried, living with their parents and with a large disposable income and savings. [5] [6] [7] [8]
Hanako has been very influential and is often referred to as a style bible. Businesses featured in the magazine has seen a wave of customers, in Japan and abroad. [9] [10] [11] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome. [5] [6]
Hanako is published exclusively in the Tokyo metropolitan area. [8] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto. The male equivalent from the same publisher is Popeye. [7] The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name. [8] The logo and cover between 1989 and 1999 were designed by Australian artist Ken Done. [12]
Categories | Women's magazine |
---|---|
Frequency | Every second week |
First issue | 2 June 1988 |
Company | Magazine House |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | http://magazineworld.jp/hanako/ |
Hanako is a Japanese biweekly magazine for young women.
Hanako was first published in 1988. [1] [2] The magazine was established by Magazine House [3] [4] which also publishes it. The headquarters is in Tokyo. [2] It features shops, fashion, restaurants and theaters in Tokyo and abroad. The target audience is women in their 20s, who are often working as " office ladies" and are unmarried, living with their parents and with a large disposable income and savings. [5] [6] [7] [8]
Hanako has been very influential and is often referred to as a style bible. Businesses featured in the magazine has seen a wave of customers, in Japan and abroad. [9] [10] [11] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome. [5] [6]
Hanako is published exclusively in the Tokyo metropolitan area. [8] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto. The male equivalent from the same publisher is Popeye. [7] The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name. [8] The logo and cover between 1989 and 1999 were designed by Australian artist Ken Done. [12]