Men's Non-no, targeted for a male demographic, was first published in 1987.
History
The magazine was established as a fortnightly in 1971.[4][5][6] The first issue appeared in February 1971.[7] Its title derives from the
Ainu word for "
flower."[8] Like CanCam, non-no has a comparatively longer history than other
Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets
teens and young women in their early 20s.[6]
Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.[9]
On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.[10]
In 1978 the circulation of Non-no was 850,000 copies.[6] In year 2006, the magazine sold 440,870 copies.[11]
^一般社団法人日本雑誌協会 印刷部数公表 [Japan Magazine Publishers Association Circulation Number Search]. Japan Magazine Publishers Association (in Japanese). Retrieved 23 April 2015.
^Fabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199.
doi:
10.1080/07393180600800734.
S2CID144495642.
Men's Non-no, targeted for a male demographic, was first published in 1987.
History
The magazine was established as a fortnightly in 1971.[4][5][6] The first issue appeared in February 1971.[7] Its title derives from the
Ainu word for "
flower."[8] Like CanCam, non-no has a comparatively longer history than other
Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets
teens and young women in their early 20s.[6]
Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.[9]
On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.[10]
In 1978 the circulation of Non-no was 850,000 copies.[6] In year 2006, the magazine sold 440,870 copies.[11]
^一般社団法人日本雑誌協会 印刷部数公表 [Japan Magazine Publishers Association Circulation Number Search]. Japan Magazine Publishers Association (in Japanese). Retrieved 23 April 2015.
^Fabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199.
doi:
10.1080/07393180600800734.
S2CID144495642.