Type | Cartridge safety razor |
---|---|
Inception | June 1998 |
Manufacturer | Procter & Gamble |
Available | Yes |
Models made |
The Gillette Mach3 ( /mækθriː/, [2] [3] /mɑːkθriː/ [4]) is a line of razors produced by Gillette.
Prior to the announcement, Gillette built plywood walls around the production lines in its factory in Boston, in order to keep it a secret from many of its own employees. [5] Gillette said its manufacturing plant was capable of producing 250 cartridges per minute. [6]
Steven Davis, a process controls engineer working for a Gillette subcontractor that designed the Mach3, stole information about the Mach3 and faxed it to Gillette's competitors, Warner-Lambert, Bic, and American Safety Razor. [7] Davis pleaded guilty to five counts of stealing Gillette's trade secrets in January 1998. [7] Davis was sentenced to 27 months in prison. [8] Davis said he committed the crime because he was angry at his boss. [8]
Gillette announced the Mach3 razor on April 14, 1998, [9] following more than $750 million in R&D. [10]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12] It was first sold in Europe in September 1998. [13]
Type | Cartridge safety razor |
---|---|
Inception | June 1998 |
Manufacturer | Procter & Gamble |
Available | Yes |
Models made |
The Gillette Mach3 ( /mækθriː/, [2] [3] /mɑːkθriː/ [4]) is a line of razors produced by Gillette.
Prior to the announcement, Gillette built plywood walls around the production lines in its factory in Boston, in order to keep it a secret from many of its own employees. [5] Gillette said its manufacturing plant was capable of producing 250 cartridges per minute. [6]
Steven Davis, a process controls engineer working for a Gillette subcontractor that designed the Mach3, stole information about the Mach3 and faxed it to Gillette's competitors, Warner-Lambert, Bic, and American Safety Razor. [7] Davis pleaded guilty to five counts of stealing Gillette's trade secrets in January 1998. [7] Davis was sentenced to 27 months in prison. [8] Davis said he committed the crime because he was angry at his boss. [8]
Gillette announced the Mach3 razor on April 14, 1998, [9] following more than $750 million in R&D. [10]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12] It was first sold in Europe in September 1998. [13]