Owner | Procter & Gamble |
---|---|
Country | United States |
Introduced | 1960 |
Related brands | Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
Markets | Worldwide |
Website |
www |
Downy, also known as Lenor in Europe, Russia, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [1] but was subsequently discontinued. [2] Scent beads under the brand Downy have been sold in China since December 2017. [3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002. [4]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012. [5]
Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.
Owner | Procter & Gamble |
---|---|
Country | United States |
Introduced | 1960 |
Related brands | Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
Markets | Worldwide |
Website |
www |
Downy, also known as Lenor in Europe, Russia, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [1] but was subsequently discontinued. [2] Scent beads under the brand Downy have been sold in China since December 2017. [3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002. [4]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012. [5]
Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.