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Submission declined on 28 March 2024 by Jamiebuba ( talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Find sources:  Google ( books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Easy tools: Citation bot ( help) | Advanced: Fix bare URLs Declined by Jamiebuba 29 days ago. Last edited by Citation bot 14 days ago. Reviewer: Inform author. This draft has been resubmitted and is currently awaiting re-review.

Submission declined on 19 March 2024 by WikiDan61 ( talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. Declined by WikiDan61 38 days ago.

• Comment: Lawrence is notable solely as the founder of CircusTrix, a notable company. WP:BLP1E applies here. His declaration to run for the US House of Representatives does not reach the requirements of WP:NPOL, although this situation will surely change if he wins his election.
  It should be noted that this draft appears to be an autobiography, so conflict of interest issues arise as well. WikiDan61 ^ChatMe! _ReadMe!! 21:03, 19 March 2024 (UTC)

Case McKay Lawrence (born October 2, 1972) is an American entrepreneur, businessman and attorney. Lawrence is the founder of Sky Zone (formerly CircusTrix), ^{[1] [2]} the largest developer, operator, and franchisor of trampoline parks globally ^{[3] [4]} and a member the company's Board of Directors. ^[5] Case in known for pushing the indoor active entertainment industry and experience economy ^[6] concept forward through continuous innovation, earning multiple awards for himself ^{[7] [8] [9]} and for the brands ^{[10] [11] [12]} he operated. This recognition has earned him a spot as a judge for the annual EY Entrepreneur of the Year Award ^[13] in the Mountain Region. Additionally, he shares his entrepreneurial lessons and experience by mentoring college students as an adjunct professor of Entrepreneurship at the Brigham Young University Marriott School of Business in Provo, Utah and as a member of the University's President's Leadership Council. ^[14] On January 4, 2024, he declared his candidacy to replace Representative John Curtis in the U.S. House of Representatives representing Utah's 3rd Congressional District, ^{[15] [16] [17]} to expand his impact on community through public service.

Early Life and Education

Born in Tucson, Arizona ^[18] to Laurel Stott and Larry R. Lawrence, a former General Authority Seventy of the Church of Jesus Christ of Latter-day Saints. ^[19] He spent 1991 to 1993 as a missionary for the church serving and teaching people in Budapest, Hungary. ^[20] During this time he learned to speak the Hungarian language and is still fluent. Case resides in Utah County, Utah with his wife, Kerri (Lee). They have six (6) children.

In 1997 Lawrence graduated with a Bachelor of Arts in American Studies from Brigham Young University (BYU) and in 2000 he obtained a Juris Doctor (JD) degree from Duke Law School. ^[21]

Professional Career

In the 2000's, after law school, Lawrence worked for Venture Law Group in Silicon Valley, ^[22] in the middle of the dot-com bubble and was involved in legal work for many emerging online businesses, such as transitioning the original x.com to PayPal for Elon Musk.

Lawrence's first startup was CargoBay, a real estate investing company he started in 2004 that managed office space and catered to small businesses. He ran the company for six years before the Great Recession disrupted the real estate industry, causing CargoBay to fold. ^[23]

While exploring opportunities back in the legal field, Lawrence happened upon the idea that would become Sky Zone. During a trip to San Francisco with his family, a friend suggested Lawrence visit a local trampoline park. Lawrence loved how the experience combined entertainment, sports, and exercise. He left that trip with the intent to create a trampoline park. His goal was to start a small facility to provide enough money for his family while he found a job practicing law. ^{[2] [8]}

Lawrence eventually moved his family to Provo, Utah and started CircusTrix instead of pursuing work as an attorney. The first indoor park, SkyWalk, was opened in Madera, California in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012. ^[24]

Under Case's leadership as CEO, CircusTrix eventually became the largest developer, operator, and franchisor of trampoline parks globally. ^[25] Boasting over 320 facilities ^[26] and more than 10,000 individuals, ^[27] overseeing leading industry brands such as Sky Zone, Rockin' Jump, DEFY, Superfly, Ryze, and others.

Case has been a key figure in moving the trampoline park industry forward through continuous innovation. He introduced ninja parks (small scale attractions similar to America Ninja Warrior courses), and Cirque de Soleil-style attractions in his parks, and lead the initiative to explore experimentation with social needs programs within the CircusTrix parks, taking a particular interest in supporting individuals with down syndrome because trampoline jumping is a beneficial recreation activity for children with down syndrome. ^{[8] [28]} Case has helped to pioneer the creation of accessible, local extreme recreation that gets kids and adults off screens and embracing fitness through active entertainment – moving the industry beyond just being trampoline parks. ^[29] Case supported the G-tramp freestyle trampolining movement ^{[30] [31]} and other initiatives like it that have helped to fuel the growth of indoor extreme recreation and aerial sports parks in the US from 40 to more than 460 in the span of five years (2012-2016) ^[32] and the industry continues to expand with new offshoot concepts stemming from Case and Sky Zone. ^[33] He even offered a first of it's kind endorsement deal for the American Ninja Warrior star Kevin Bull in 2016. ^[32] Beyond in-park innovation, he gained national recognition for his ability to market to millennials in 2016 from Inc.com. ^[34]

Lawrence transitioned out of the CEO role in 2019 and took a role on the company's board of directors. ^[35] Following the early and sustained success under his leadership, government mandates during the COVID-19 pandemic closed many Sky Zone parks for extended periods of time in 2020 and into 2021. ^[36] Lawrence was not sure that his company would ever open again, especially considering the financial losses that were incurred during that time. CircusTrix eventually did recover from the pandemic and continues its expansion plans. ^[37]

The CircusTrix corporate identity rebrand of all of its trampoline parks under the Sky Zone brand took place in 2023. ^[38]

Professional Awards

While Case was the active CEO of CircusTrix (Sky Zone as of 2023) he and the company received many awards, including:

• EY Entrepreneur of the Year 2017 – Utah Region – Consumer Services ^[7]
• Utah Business CEO of the Year Honoree 2019 ^[8]
• Utah Business Fast 50 Honoree 2018, ^{[39] [40]} 2019 ^[41]
• Inc. 5000 (CircusTrix) – No. 1377 (2020), No. 1333 (2019), No. 1790 (2018), No. 1012 (2017) ^{[12] [42]}
• Inc. 5000 (Sky Zone) – No. 1709 (2017), No. 652 (2016), No. 273 (2015), No. 152 (2014), No. 180 (2013), No. 588 (2012), No. 2707 (2011) ^[11]

Adjunct Professor

Beginning in April 2020, Case Lawrence joined the Brigham Young University Marriott School of Business in Provo, Utah as an Adjunct Professor to teach Entrepreneurship. ^[43] In addition to teaching, Lawrence mentors BYU students with their startups by helping them refine and validate their ideas; and to prepare for and overcome adversity. ^[44]

References