Black Magic is a British brand of boxed
chocolates originally created by
Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a
courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by
Nestlé.
Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]
1 Currently manufactured by
General Mills in the U.S. and Canada. Produced by
Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by
General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by
The Hershey Company. 4 U.S. rights and production owned by the
Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
Post Foods elsewhere. 8 Philippine production rights owned by
Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by
Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the
Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by
Mars, sold by Nestlé in Canada. 15 Produced by
Froneri in the U.S. since 2020.
Black Magic is a British brand of boxed
chocolates originally created by
Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a
courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by
Nestlé.
Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]
1 Currently manufactured by
General Mills in the U.S. and Canada. Produced by
Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by
General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by
The Hershey Company. 4 U.S. rights and production owned by the
Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
Post Foods elsewhere. 8 Philippine production rights owned by
Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by
Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the
Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by
Mars, sold by Nestlé in Canada. 15 Produced by
Froneri in the U.S. since 2020.
