Categories | Women's magazine |
---|---|
Frequency | Weekly |
Publisher | Magazine House Ltd. |
First issue | 20 March 1970 |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | an an |
An An (stylized as an an) is a weekly Japanese women's lifestyle magazine. It is one of the earliest and popular women's magazines in Japan. [1] [2] In 2009 it was described by Japan Today as a mega-popular women's magazine. [3] It is also one of the best-selling women's magazines in the country. [4]
The magazine was started as a sister publication of French magazine Elle and was named as Elle Japon. [4] [5] The first issue of the magazine was published on 20 March 1970. [6] [7] [8] The magazine was renamed as an an in 1982, [9] which was the name of a panda bear. [5] Its content was also changed to reflect the trends affecting Japanese women and their self-identity. [5]
At the end of the 1990s an an was published biweekly. [10] The magazine has its headquarters in Tokyo and is published on a weekly basis on Tuesdays. [11] [12] The publisher is Magazine House Ltd., a Tokyo based publishing company. [11] [13] The company, which was also the founder of the magazine, was formerly named Heibun Shuppan. [14] The magazine has two versions, a regular one and a cheaper one. [1]
Like other young women's magazines in Japan an an frequently features articles on fashion, cosmetics and relationships. [7] On the other hand, it emphasizes the visual aspect and advertisements rather than text. [15] However, instead of focusing on gossip, an an and another women's magazine Non-no provide their readers with self-help materials. [16] In addition, since its inception an an has been instrumental in changing attitudes of young Japanese women as well as in reinforcing new and subversive identities. [17] In 1984 it began to publish an annual sex special issue. [4] Its April 1989 cover read "Become Beautiful through Sex" (sekkusu de kirei ni naru). [4]
The male version of an an, Popeye magazine, was started in 1976. [15]
In the mid-1990s the target audience of an an was stated to be women aged between 19 and 27 years old who were mostly unmarried, office workers and university students. [18]
an an celebrated its publication of 2,000 issues with an exhibition at the Tokyo Metro Omotesando station between 11 April and 17 April 2016. [19]
The circulation of an an was between 540,000 copies and 720,000 copies in the period of 1970 and 2009. [7] In the mid 1990s the magazine sold 650,000 copies. [10] In 2006 its circulation was 280,683 copies. [20]
Categories | Women's magazine |
---|---|
Frequency | Weekly |
Publisher | Magazine House Ltd. |
First issue | 20 March 1970 |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | an an |
An An (stylized as an an) is a weekly Japanese women's lifestyle magazine. It is one of the earliest and popular women's magazines in Japan. [1] [2] In 2009 it was described by Japan Today as a mega-popular women's magazine. [3] It is also one of the best-selling women's magazines in the country. [4]
The magazine was started as a sister publication of French magazine Elle and was named as Elle Japon. [4] [5] The first issue of the magazine was published on 20 March 1970. [6] [7] [8] The magazine was renamed as an an in 1982, [9] which was the name of a panda bear. [5] Its content was also changed to reflect the trends affecting Japanese women and their self-identity. [5]
At the end of the 1990s an an was published biweekly. [10] The magazine has its headquarters in Tokyo and is published on a weekly basis on Tuesdays. [11] [12] The publisher is Magazine House Ltd., a Tokyo based publishing company. [11] [13] The company, which was also the founder of the magazine, was formerly named Heibun Shuppan. [14] The magazine has two versions, a regular one and a cheaper one. [1]
Like other young women's magazines in Japan an an frequently features articles on fashion, cosmetics and relationships. [7] On the other hand, it emphasizes the visual aspect and advertisements rather than text. [15] However, instead of focusing on gossip, an an and another women's magazine Non-no provide their readers with self-help materials. [16] In addition, since its inception an an has been instrumental in changing attitudes of young Japanese women as well as in reinforcing new and subversive identities. [17] In 1984 it began to publish an annual sex special issue. [4] Its April 1989 cover read "Become Beautiful through Sex" (sekkusu de kirei ni naru). [4]
The male version of an an, Popeye magazine, was started in 1976. [15]
In the mid-1990s the target audience of an an was stated to be women aged between 19 and 27 years old who were mostly unmarried, office workers and university students. [18]
an an celebrated its publication of 2,000 issues with an exhibition at the Tokyo Metro Omotesando station between 11 April and 17 April 2016. [19]
The circulation of an an was between 540,000 copies and 720,000 copies in the period of 1970 and 2009. [7] In the mid 1990s the magazine sold 650,000 copies. [10] In 2006 its circulation was 280,683 copies. [20]