The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on
Much from 1990 to 2018 that honoured the year's best
music videos.[1]
Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic Video Awards.[3] In 2016, the show was rebranded under the
iHeartRadio banner after Much's parent company,
Bell Media, reached a licensing agreement with
iHeartMedia.[4] The show's full name was officially dropped in 2018.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.[6]
History
1990–1995: As the Canadian Music Video Awards
The first Canadian Music Video Awards took place in 1990 on a three-week trip aboard a
Canadian National Railway train across Canada. It was sponsored by
Diet Pepsi and the train was dubbed "The Pepsi Train".[7] Awards were handed out during its journey,[8] which included 10 Canadian cities.[9] In 1992 the CMVA's moved to the CityTV/MuchMusic studios in Toronto. In 1993 Michael Kennedy, director, and Kids In The Hall crowded into the Speaker's Corner booth outside the MuchMusic studios to accept the award for Best Comedy Video for "Terriers".
1996–2015: MMVAs
In their modern form, the MMVAs were held as a large street party around
299 Queen Street West—the main downtown
Toronto studios of Much and other properties owned by its parent company
Bell Media. Much
VJs introduced and interviewed presenters and winners throughout the show. Winners of a Much Music Video Award received a statue made by New York firm,
Society Awards. Viewers could vote for the "Fan Fave" category which included Video, Artist or Group, and International Artist or Group.
In 2001, a show was not held due to the
September 11 attacks occurring two weeks prior.[10] However, awards were still handed out.[9] All MMVA shows were subsequently held in June until 2017.
2016–2018: iHeartRadio MMVAs
In 2016,
Bell Media signed an exclusive pact with
iHeartMedia[11] and began co-branding the awards with
iHeartRadio to "further elevate the MMVAs internationally."[4]
In 2018, the show moved to August[12] and its full name "MuchMusic Video Awards" was dropped.[5] According to
CTV Toronto, Bell Media "hopes the shift will help establish a new back-to-school event."[13]
The iHeartRadio MMVAs were not held in 2019 & 2020. Bell Media president
Randy Lennox told
The Canadian Press that the awards were "delayed" due to "a massive concert in August and also the
MTV awards were one day after our date, so we didn't think it was smart."[14]
^
abLeBlanc, Larry (September 14, 1996). "MuchMusic To Launch M3 In '97". Billboard. Vol. 108, no. 37. New York: BPI Communications. p. 64.
ISSN0006-2510.
OCLC67058557.
^"Celebs". 2010 MuchMusic Video Awards. MuchMusic. Archived from the original on June 26, 2010. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"Nominees & Performers". MMVA 2011. MuchMusic. Archived from the original on July 12, 2011. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"MuchMusic.com". MuchMusic. Archived from the original on June 19, 2012. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"Guests". 2013 MuchMusic Video Awards. MuchMusic. Archived from the original on June 20, 2013. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on
Much from 1990 to 2018 that honoured the year's best
music videos.[1]
Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic Video Awards.[3] In 2016, the show was rebranded under the
iHeartRadio banner after Much's parent company,
Bell Media, reached a licensing agreement with
iHeartMedia.[4] The show's full name was officially dropped in 2018.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.[6]
History
1990–1995: As the Canadian Music Video Awards
The first Canadian Music Video Awards took place in 1990 on a three-week trip aboard a
Canadian National Railway train across Canada. It was sponsored by
Diet Pepsi and the train was dubbed "The Pepsi Train".[7] Awards were handed out during its journey,[8] which included 10 Canadian cities.[9] In 1992 the CMVA's moved to the CityTV/MuchMusic studios in Toronto. In 1993 Michael Kennedy, director, and Kids In The Hall crowded into the Speaker's Corner booth outside the MuchMusic studios to accept the award for Best Comedy Video for "Terriers".
1996–2015: MMVAs
In their modern form, the MMVAs were held as a large street party around
299 Queen Street West—the main downtown
Toronto studios of Much and other properties owned by its parent company
Bell Media. Much
VJs introduced and interviewed presenters and winners throughout the show. Winners of a Much Music Video Award received a statue made by New York firm,
Society Awards. Viewers could vote for the "Fan Fave" category which included Video, Artist or Group, and International Artist or Group.
In 2001, a show was not held due to the
September 11 attacks occurring two weeks prior.[10] However, awards were still handed out.[9] All MMVA shows were subsequently held in June until 2017.
2016–2018: iHeartRadio MMVAs
In 2016,
Bell Media signed an exclusive pact with
iHeartMedia[11] and began co-branding the awards with
iHeartRadio to "further elevate the MMVAs internationally."[4]
In 2018, the show moved to August[12] and its full name "MuchMusic Video Awards" was dropped.[5] According to
CTV Toronto, Bell Media "hopes the shift will help establish a new back-to-school event."[13]
The iHeartRadio MMVAs were not held in 2019 & 2020. Bell Media president
Randy Lennox told
The Canadian Press that the awards were "delayed" due to "a massive concert in August and also the
MTV awards were one day after our date, so we didn't think it was smart."[14]
^
abLeBlanc, Larry (September 14, 1996). "MuchMusic To Launch M3 In '97". Billboard. Vol. 108, no. 37. New York: BPI Communications. p. 64.
ISSN0006-2510.
OCLC67058557.
^"Celebs". 2010 MuchMusic Video Awards. MuchMusic. Archived from the original on June 26, 2010. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"Nominees & Performers". MMVA 2011. MuchMusic. Archived from the original on July 12, 2011. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"MuchMusic.com". MuchMusic. Archived from the original on June 19, 2012. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)
^"Guests". 2013 MuchMusic Video Awards. MuchMusic. Archived from the original on June 20, 2013. Retrieved 14 June 2015.{{
cite web}}: CS1 maint: unfit URL (
link)