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Industry | Marketing |
---|---|
Founded | 2003 |
Headquarters | London, UK |
Area served | Worldwide |
Key people | George McDonald (
Inventor) Liz Love ( Managing Director) |
Revenue | £7 million (2011) [1] |
Number of employees | 40 (June 2011) |
Website |
www |
Z-CARD is the registered trademark for a foldable guide[ clarification needed] invented by George McDonald when he was a travel writer and consultant for British Airways.
McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992, [1] with the company as it looks today being founded in 2003. The original manufacturing was outsourced to the Russian prison system as this was the cheapest option. [1]
While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the fold-out map format.
The Z-CARD and similar products have been used for a range of applications, including internal corporate communications, product and services information and promotional merchandise across all major industries.
In recent years, cards have featured technology such as Radio-frequency identification, QR codes and Augmented reality. [1] [2]
In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous winners of CIM awards include Saatchi & Saatchi, McCann Erickson and JCDecaux.
In 2010, Z-CARD won South London Business of the Year and the Best Business for Marketing categories at the South London Business Awards. [3]
![]() | This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
Industry | Marketing |
---|---|
Founded | 2003 |
Headquarters | London, UK |
Area served | Worldwide |
Key people | George McDonald (
Inventor) Liz Love ( Managing Director) |
Revenue | £7 million (2011) [1] |
Number of employees | 40 (June 2011) |
Website |
www |
Z-CARD is the registered trademark for a foldable guide[ clarification needed] invented by George McDonald when he was a travel writer and consultant for British Airways.
McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992, [1] with the company as it looks today being founded in 2003. The original manufacturing was outsourced to the Russian prison system as this was the cheapest option. [1]
While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the fold-out map format.
The Z-CARD and similar products have been used for a range of applications, including internal corporate communications, product and services information and promotional merchandise across all major industries.
In recent years, cards have featured technology such as Radio-frequency identification, QR codes and Augmented reality. [1] [2]
In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous winners of CIM awards include Saatchi & Saatchi, McCann Erickson and JCDecaux.
In 2010, Z-CARD won South London Business of the Year and the Best Business for Marketing categories at the South London Business Awards. [3]