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Yoruba Ronu (which in English means "Yoruba Think") is an ideology promoting the preservation of the Yoruba civilization and heritage. ^[1] It started as a rallying cry in the song of Herbert Ogunde of the same title. ^[2] This philosophy places importance of thinking deeply and contemplating the Yoruba reality and future. ^[3] Yoruba Ronu ideology today is also espoused in some Yoruba organizations like Think Yoruba First (TYF). The Yoruba Ronu are considered to be part of a conservative block of Yorubas. ^[4]