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Industry | Beauty |
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Founded | 2015Los Angeles, California | in
Founder | Killian Wells [1] |
Headquarters | , |
Area served | Worldwide |
Products | |
Website |
www |
Xyrena [3] is an Austin, Texas [4] perfumery founded in Los Angeles specializing in cruelty-free and vegan products certified by PETA [5] and Leaping Bunny. [6] Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery". [7] Xyrena only releases fragrances in water-free Extrait de Parfum form. [8]
Founder Killian Wells coined the name "Xyrena" as a compound of two terms: [9] XY for male and female chromosomes (echoed by the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed or reborn." [10] The name Xyrena also means "enchanter" in Old Greek. [11]
Aaliyah by Xyrena: [12] A tribute fragrance to the late singer known as the "Princess of R&B". Launched for pre-order on September 15, 2015, Aaliyah by Xyrena was developed in collaboration with Aaliyah's brother Rashad Haughton & mother Diane Haughton. [13] Missy Elliott supported the fragrance [14] with a tweet. [15] 5% of the proceeds from Aaliyah by Xyrena will be donated to the Aaliyah Memorial Fund. [16] An official web spot, directed by Killian Wells and Christopher Oroza was released for the fragrance. [17] On September 30, 2015 one thousand samples of the fragrance were gifted to attendees of PETA's 35th Anniversary Party with Paul McCartney. [18] [19]
Flazéda by Pearl: [20] Created by Xyrena in collaboration with Pearl, Flazéda is the first commercial fragrance to be released by an alumnus of RuPaul's Drag Race [21] An official fashion film titled #LoveYourself [22] was released to support the fragrance; directed by Killian Wells and Christopher Oroza, the high-fashion short (featuring a soundtrack reminiscent of Amy Winehouse) was compared to branding by Vogue and Calvin Klein [23]
Formula 3 by Dalton Maldonado: [24] Formula 3 is the first signature fragrance from an openly gay athlete. [25] [26] Part of the proceeds from Formula 3 go to support the LGBT sports organization You Can Play. [27] Professional athletes and celebrities have shown their support of the product on Twitter including Michael Sam, Wade Davis, Jason Collins, and Montel Williams. [28]
![]() | |
Industry | Beauty |
---|---|
Founded | 2015Los Angeles, California | in
Founder | Killian Wells [1] |
Headquarters | , |
Area served | Worldwide |
Products | |
Website |
www |
Xyrena [3] is an Austin, Texas [4] perfumery founded in Los Angeles specializing in cruelty-free and vegan products certified by PETA [5] and Leaping Bunny. [6] Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery". [7] Xyrena only releases fragrances in water-free Extrait de Parfum form. [8]
Founder Killian Wells coined the name "Xyrena" as a compound of two terms: [9] XY for male and female chromosomes (echoed by the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed or reborn." [10] The name Xyrena also means "enchanter" in Old Greek. [11]
Aaliyah by Xyrena: [12] A tribute fragrance to the late singer known as the "Princess of R&B". Launched for pre-order on September 15, 2015, Aaliyah by Xyrena was developed in collaboration with Aaliyah's brother Rashad Haughton & mother Diane Haughton. [13] Missy Elliott supported the fragrance [14] with a tweet. [15] 5% of the proceeds from Aaliyah by Xyrena will be donated to the Aaliyah Memorial Fund. [16] An official web spot, directed by Killian Wells and Christopher Oroza was released for the fragrance. [17] On September 30, 2015 one thousand samples of the fragrance were gifted to attendees of PETA's 35th Anniversary Party with Paul McCartney. [18] [19]
Flazéda by Pearl: [20] Created by Xyrena in collaboration with Pearl, Flazéda is the first commercial fragrance to be released by an alumnus of RuPaul's Drag Race [21] An official fashion film titled #LoveYourself [22] was released to support the fragrance; directed by Killian Wells and Christopher Oroza, the high-fashion short (featuring a soundtrack reminiscent of Amy Winehouse) was compared to branding by Vogue and Calvin Klein [23]
Formula 3 by Dalton Maldonado: [24] Formula 3 is the first signature fragrance from an openly gay athlete. [25] [26] Part of the proceeds from Formula 3 go to support the LGBT sports organization You Can Play. [27] Professional athletes and celebrities have shown their support of the product on Twitter including Michael Sam, Wade Davis, Jason Collins, and Montel Williams. [28]