Other names | Toutiao Video (original name) |
---|---|
Developer(s) | ByteDance |
Initial release | May 2016 |
Operating system | iOS, Android |
Type | Video sharing |
License | Proprietary |
Website |
www |
Xigua Video ( Chinese: 西瓜视频; pinyin: Xīguā Shìpín) is a Chinese online video-sharing platform owned by ByteDance. [1] [2] [3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides content to different audiences through personalized services. [4] As of June 2020, the platform has 131 million monthly active users. [5] [6]
Xigua Video was initially launched as Toutiao Video in May 2016. [7]
On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo. [8] The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" (吃瓜群众; chīguā qúnzhòng; 'eat melon group congregation'), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved." [3]
In November 2017, the number of users exceeded 200 million. [9]
On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion. [10]
In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show Millionaire Heroes. [11]
In April 2018, the user volume exceeded 350 million. [4]
In September 2018, Xigua Video announced plans to develop film and television drama segments. [2]
In October 2018, a new brand visual image was launched, with the release of the "Kaleidoscope Plan" and "Windmill Plan" to encourage high-quality content creation. [12]
In August 2019, the third "Xigua PLAY" video carnival was held on a cruise ship, marking the beginning of the "era of great navigation" for video creators. [13]
In December 2019, "Top Hero"(头号英雄), a nationwide interactive knowledge live answering activity, was launched jointly with " Toutiao " and " Tiktok". [4] [14]
On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year. [5]
In April 2020, Xigua Video announced a content cooperation deal with BBC Studios to jointly produce two documentaries, Hubble: The Wonders of Space Revealed and Primates, and show other BBC Studios content on Xigua. [1] The platform also partnered with the Discovery Channel to air documentaries such as Man vs. Wild and Life After Chernobyl. [15]
In April 2020, Moonbug Entertainment, a London-based company, announced a partnership with Xigua Video, making content from the Little Baby Bum brand available on the platform in both English and Mandarin. [16]
Other names | Toutiao Video (original name) |
---|---|
Developer(s) | ByteDance |
Initial release | May 2016 |
Operating system | iOS, Android |
Type | Video sharing |
License | Proprietary |
Website |
www |
Xigua Video ( Chinese: 西瓜视频; pinyin: Xīguā Shìpín) is a Chinese online video-sharing platform owned by ByteDance. [1] [2] [3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides content to different audiences through personalized services. [4] As of June 2020, the platform has 131 million monthly active users. [5] [6]
Xigua Video was initially launched as Toutiao Video in May 2016. [7]
On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo. [8] The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" (吃瓜群众; chīguā qúnzhòng; 'eat melon group congregation'), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved." [3]
In November 2017, the number of users exceeded 200 million. [9]
On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion. [10]
In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show Millionaire Heroes. [11]
In April 2018, the user volume exceeded 350 million. [4]
In September 2018, Xigua Video announced plans to develop film and television drama segments. [2]
In October 2018, a new brand visual image was launched, with the release of the "Kaleidoscope Plan" and "Windmill Plan" to encourage high-quality content creation. [12]
In August 2019, the third "Xigua PLAY" video carnival was held on a cruise ship, marking the beginning of the "era of great navigation" for video creators. [13]
In December 2019, "Top Hero"(头号英雄), a nationwide interactive knowledge live answering activity, was launched jointly with " Toutiao " and " Tiktok". [4] [14]
On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year. [5]
In April 2020, Xigua Video announced a content cooperation deal with BBC Studios to jointly produce two documentaries, Hubble: The Wonders of Space Revealed and Primates, and show other BBC Studios content on Xigua. [1] The platform also partnered with the Discovery Channel to air documentaries such as Man vs. Wild and Life After Chernobyl. [15]
In April 2020, Moonbug Entertainment, a London-based company, announced a partnership with Xigua Video, making content from the Little Baby Bum brand available on the platform in both English and Mandarin. [16]