This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's
terms of use. It may require cleanup to comply with Wikipedia's
content policies, particularly
neutral point of view. (April 2021) |
Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury. [1]
In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic. [2] [3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate. [4]
In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom. [5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand. [6] Club partners include Southampton FC, [7] rugby league club Castleford Tigers [8] and Essex County Cricket Club. [9]
In January 2024, the brand announced a partnership with West Ham United Women's team. [10]
This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's
terms of use. It may require cleanup to comply with Wikipedia's
content policies, particularly
neutral point of view. (April 2021) |
Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury. [1]
In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic. [2] [3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate. [4]
In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom. [5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand. [6] Club partners include Southampton FC, [7] rugby league club Castleford Tigers [8] and Essex County Cricket Club. [9]
In January 2024, the brand announced a partnership with West Ham United Women's team. [10]