The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's
talk page or in a
deletion review). No further edits should be made to this page.
Merge, but with what? There are too many articles around this subject, including
Mailshot,
Mail merge#Mailshot,
Advertising mail,
Direct response television and
Infomercial. The terms are briefly distinguished in the last (which I have been editing today, but not in relation to this AfD), although the distinction is not explained there.
"Direct response marketing" is presumably broader than just TV advertising, and covers Internet and radio advertising (and perhaps billboards, newspaper ads, text messages. The marketing is direct in the sense that the consumer makes a response directly to a company's website, telephone or mail handling office that is advertised (rather than through a third party such as a shop). "Direct marketing", on the other hand, is where companies direct their marketing communications to a narrow market segment; it does not necessarily entail a direct response (for example vouchers sent via
loyalty programmes that are redeemable in-store). The word "direct" is used in different, er, directions. All marketing is of course aimed in some way at a particular market segment, so it is the narrowness that defines it as direct rather than the medium.
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's
talk page or in a
deletion review). No further edits should be made to this page.
The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's
talk page or in a
deletion review). No further edits should be made to this page.
Merge, but with what? There are too many articles around this subject, including
Mailshot,
Mail merge#Mailshot,
Advertising mail,
Direct response television and
Infomercial. The terms are briefly distinguished in the last (which I have been editing today, but not in relation to this AfD), although the distinction is not explained there.
"Direct response marketing" is presumably broader than just TV advertising, and covers Internet and radio advertising (and perhaps billboards, newspaper ads, text messages. The marketing is direct in the sense that the consumer makes a response directly to a company's website, telephone or mail handling office that is advertised (rather than through a third party such as a shop). "Direct marketing", on the other hand, is where companies direct their marketing communications to a narrow market segment; it does not necessarily entail a direct response (for example vouchers sent via
loyalty programmes that are redeemable in-store). The word "direct" is used in different, er, directions. All marketing is of course aimed in some way at a particular market segment, so it is the narrowness that defines it as direct rather than the medium.
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's
talk page or in a
deletion review). No further edits should be made to this page.