The result was no consensus. Vanamonde ( Talk) 04:28, 21 January 2021 (UTC)
[Hide this box] New to Articles for deletion (AfD)? Read these primers!
all the references deal only with financing and their stock price, none give comprehsive coverage. (ecept for promotional interviews as in Business Insider). None of this meets the requirements of WP:NCORP. DGG ( talk ) 22:48, 17 December 2020 (UTC)
This entry is nearly 2,000 words long. From https://www.library.hbs.edu/Find/Databases/International-Directory-of-Company-Histories, the International Directory of Company Histories contains "Comprehensive histories of 8,500 of the world's largest and most influential companies."
The entry's summary notes:
The entry notes:AppLovin Corporation provides a digital software-based service that tracks and collects customer data from smartphones, computers, and other devices for advertisers to help them deliver relevant ads to mobile devices. The company positions itself as a partner that can enable advertisers worldwide to predict what products and services consumers want based on their past shopping activity. It relies on customer data to inform targeted marketing campaigns that appear within advertisement-supported mobile applications including games and shopping apps. AppLovin works with such brands as online digital music provider Spotify Ltd. and retail fashion chain operator Nordstrom, Inc., as well as companies in the travel and hospitality industries including Hotels.com . Headquartered in Palo Alto, California, AppLovin has additional offices in Berlin, London, New York, and San Francisco.
The entry has sections titled "Better Data for Better Business: 2012–13" (569 words), "Refine to Shine: 2014" (585 words), and "A Solid Foundation: 2015" (479 words).The number of ad requests AppLovin was handling each day had risen to over 30 billion by mid-2015, and its distributed technology infrastructure had grown to more than 1,000 web servers at nine data centers, which kept the average response latency, or the amount of time between when an ad was requested by an app or website and when it was delivered, to an average of five milliseconds. Meanwhile, AppLovin's international sales had expanded to about 30 percent of total revenue as the overseas team secured more clients outside of the United States. With a nod from Forbes, which included AppLovin in its 2015 list of America's Most Promising Companies, the company got wider recognition for how much it had accomplished in its brief history.
The book has a section about AppLovin. The book notes:
Contrary to popular intuition, the biggest success of Applovin's rewarded video is to serve the direct response campaigns rather than brand awareness campaigns. ... Supported by its performance, Applovin's performance and profits have been growing rapidly. The company, founded in 2012, has earned more than US$500 million of revenue and US$90 million of net profit in 2016, which is quite outstanding among the third-party advertising companies.
The article notes:
Unlike most advertising technology startups, San Francisco-based AppLovin never raised any traditional venture capital. Instead, it was bootstrapped, profitable by the end of its first month and backed by just $4 million in angel funding. Also unlike most advertising technology startups, AppLovin is now being acquired at a “unicorn” valuation. Fortune has learned that the company has agreed to sell a majority stake to Chinese private equity firm Orient Hontai Capital at an enterprise value of $1.42 billion. The deal was announced to company employees earlier this morning, and is expected to close before year-end.
The result was no consensus. Vanamonde ( Talk) 04:28, 21 January 2021 (UTC)
[Hide this box] New to Articles for deletion (AfD)? Read these primers!
all the references deal only with financing and their stock price, none give comprehsive coverage. (ecept for promotional interviews as in Business Insider). None of this meets the requirements of WP:NCORP. DGG ( talk ) 22:48, 17 December 2020 (UTC)
This entry is nearly 2,000 words long. From https://www.library.hbs.edu/Find/Databases/International-Directory-of-Company-Histories, the International Directory of Company Histories contains "Comprehensive histories of 8,500 of the world's largest and most influential companies."
The entry's summary notes:
The entry notes:AppLovin Corporation provides a digital software-based service that tracks and collects customer data from smartphones, computers, and other devices for advertisers to help them deliver relevant ads to mobile devices. The company positions itself as a partner that can enable advertisers worldwide to predict what products and services consumers want based on their past shopping activity. It relies on customer data to inform targeted marketing campaigns that appear within advertisement-supported mobile applications including games and shopping apps. AppLovin works with such brands as online digital music provider Spotify Ltd. and retail fashion chain operator Nordstrom, Inc., as well as companies in the travel and hospitality industries including Hotels.com . Headquartered in Palo Alto, California, AppLovin has additional offices in Berlin, London, New York, and San Francisco.
The entry has sections titled "Better Data for Better Business: 2012–13" (569 words), "Refine to Shine: 2014" (585 words), and "A Solid Foundation: 2015" (479 words).The number of ad requests AppLovin was handling each day had risen to over 30 billion by mid-2015, and its distributed technology infrastructure had grown to more than 1,000 web servers at nine data centers, which kept the average response latency, or the amount of time between when an ad was requested by an app or website and when it was delivered, to an average of five milliseconds. Meanwhile, AppLovin's international sales had expanded to about 30 percent of total revenue as the overseas team secured more clients outside of the United States. With a nod from Forbes, which included AppLovin in its 2015 list of America's Most Promising Companies, the company got wider recognition for how much it had accomplished in its brief history.
The book has a section about AppLovin. The book notes:
Contrary to popular intuition, the biggest success of Applovin's rewarded video is to serve the direct response campaigns rather than brand awareness campaigns. ... Supported by its performance, Applovin's performance and profits have been growing rapidly. The company, founded in 2012, has earned more than US$500 million of revenue and US$90 million of net profit in 2016, which is quite outstanding among the third-party advertising companies.
The article notes:
Unlike most advertising technology startups, San Francisco-based AppLovin never raised any traditional venture capital. Instead, it was bootstrapped, profitable by the end of its first month and backed by just $4 million in angel funding. Also unlike most advertising technology startups, AppLovin is now being acquired at a “unicorn” valuation. Fortune has learned that the company has agreed to sell a majority stake to Chinese private equity firm Orient Hontai Capital at an enterprise value of $1.42 billion. The deal was announced to company employees earlier this morning, and is expected to close before year-end.