White space (business), White space analysis is the process companies use to evaluate their existing products, services, and markets to address unmet customer needs. The “white space” is the opportunity itself—the area where a business can innovate, expand, upsell, and cross-sell its products and services.
This
disambiguation page lists articles associated with the title White space. If an
internal link led you here, you may wish to change the link to point directly to the intended article.
White space (business), White space analysis is the process companies use to evaluate their existing products, services, and markets to address unmet customer needs. The “white space” is the opportunity itself—the area where a business can innovate, expand, upsell, and cross-sell its products and services.
This
disambiguation page lists articles associated with the title White space. If an
internal link led you here, you may wish to change the link to point directly to the intended article.