WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1] [2] [3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]
The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category. [6] [7]
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1] [2] [3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]
The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category. [6] [7]