Warren Braren (September 2, 1931 – August 17, 2015) was a consumer protection advocate in the United States. [1]
In his early career Braren worked at Ted Bates advertising firm. [1] In 1960 he began work as manager at the National Association of Broadcasters where he stayed till 1969. [2] While there, Braren began to criticize that the industry self-regulation regarding tobacco advertising was ineffective and that it led to youth smoking. [1] In June 1970 Braren testified to the United States Congress by sharing confidential industry documents which demonstrated industry awareness that the tobacco ads targeted young people. [3] Braren said that broadcasters were unwilling to regulate themselves, and would do whatever benefited the financial interests of those who purchased advertising. [4] This led to the ban on tobacco ads on television, in the Public Health Cigarette Smoking Act of 1970. [1] In 1971 Braren worked at the National Citizens Committee for Broadcasting. [5] After leaving the National Association of Broadcasters Braren worked at Consumers Union were among other things, he advocated for restrictions on advertising to children. [1] Later Braren worked at the Times Mirror Company. [1]
Braren spoke on behalf of Consumers Union on various occasions, including in 1971 about advertising to children, [6] in 1973 about the safety of microwave ovens, [7] in 1977 at a meeting of the National Cable & Telecommunications Association regarding cable television in the United States. [8]
Warren Braren (September 2, 1931 – August 17, 2015) was a consumer protection advocate in the United States. [1]
In his early career Braren worked at Ted Bates advertising firm. [1] In 1960 he began work as manager at the National Association of Broadcasters where he stayed till 1969. [2] While there, Braren began to criticize that the industry self-regulation regarding tobacco advertising was ineffective and that it led to youth smoking. [1] In June 1970 Braren testified to the United States Congress by sharing confidential industry documents which demonstrated industry awareness that the tobacco ads targeted young people. [3] Braren said that broadcasters were unwilling to regulate themselves, and would do whatever benefited the financial interests of those who purchased advertising. [4] This led to the ban on tobacco ads on television, in the Public Health Cigarette Smoking Act of 1970. [1] In 1971 Braren worked at the National Citizens Committee for Broadcasting. [5] After leaving the National Association of Broadcasters Braren worked at Consumers Union were among other things, he advocated for restrictions on advertising to children. [1] Later Braren worked at the Times Mirror Company. [1]
Braren spoke on behalf of Consumers Union on various occasions, including in 1971 about advertising to children, [6] in 1973 about the safety of microwave ovens, [7] in 1977 at a meeting of the National Cable & Telecommunications Association regarding cable television in the United States. [8]