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Company type | Subsidiary |
---|---|
Industry | Entertainment |
Founded | 2001 |
Headquarters | , United States |
Key people |
Dan Wieden,
David Kennedy (Founders) Bill Davenport (CEO) Mark Fitzloff, Susan Hoffman, Aaron Rose (Creative director) Janice Grube ( Content Director) |
Products | Film & radio |
Parent | Wieden+Kennedy |
WKE (abbreviated from WKEntertainment or Wieden+Kennedy+Entertainment) is an independently owned American production company and arts and culture delivery channel, a subsidiary of the advertising agency Wieden+Kennedy. The site contains material from a number of contributors, as well as original materials created by W+K under the creative direction of filmmaker Aaron Rose.
Wieden+Kennedy had created original contents for various brands under the name 'W+K Entertainment' since 2001, with Bill Davenport as CEO. [1] Its productions include Battlegrounds, [2] an MTV2 series showcasing street basketball; [3] Ginga, [4] a documentary about Brazilian soccer players; Road to Paris, [5] documenting Lance Armstrong's path to his third Tour de France victory in 2001; and Say My Name, a worldwide documentary project about women by Nirit Peled. [6] [7]
Wieden+Kennedy's exploration into producing its own non-branded content was started after in early 2009 after five prior months of refinements with WK Radio, [8] an internet radio station. WK Radio was created by singer-songwriter Janice Grube, in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman. [9] WK Radio broadcast DJs, live music performances and interviews with "low key emerging talents, musicians and designers", [10] where staffers often pitch in as well as outside artists and musicians.
WK Radio stream was put on hiatus on mid-2009, and Wieden+Kennedy hired creative director and filmmaker Aaron Rose to help relaunch the station as entertainment content delivery platform and production house. [11] The studio's first project is a daily recap coverage of Portland Institute for Contemporary Art Time-Based Art Festival 2009, done in collaboration with Portland Radio Authority and Radio23. [12]
A full site launched in October 2009, with episodic shows such as:
...Wieden Entertainment president Bill Davenport...
Nike Battlegrounds is a Nike, Wieden + Kennedy Entertainment and @radical.media production in partnership with MTV2.
...Ginga is a dynamic documentary that explores Brazil through the country's favorite sport.
W&K created a film around Nike endorser Lance Armstrong entitled "Road to Paris"
The concept took five months to refine and launch, and since going live late in 2008
Last fall, Grube made a [radio] pitch to the agency's senior managers. They said yes before she finished the presentation.
WK Radio exists to inspire creativity through provocative conversations, interviews, and artistic expression relating to the arts, culture, music and media.
...the project is only a small slice of what Rose was brought into Wieden to do. His primary job is to help the agency develop an online media channel, which will debut September 1. The channel will air original content produced by W+K
![]() | |
Company type | Subsidiary |
---|---|
Industry | Entertainment |
Founded | 2001 |
Headquarters | , United States |
Key people |
Dan Wieden,
David Kennedy (Founders) Bill Davenport (CEO) Mark Fitzloff, Susan Hoffman, Aaron Rose (Creative director) Janice Grube ( Content Director) |
Products | Film & radio |
Parent | Wieden+Kennedy |
WKE (abbreviated from WKEntertainment or Wieden+Kennedy+Entertainment) is an independently owned American production company and arts and culture delivery channel, a subsidiary of the advertising agency Wieden+Kennedy. The site contains material from a number of contributors, as well as original materials created by W+K under the creative direction of filmmaker Aaron Rose.
Wieden+Kennedy had created original contents for various brands under the name 'W+K Entertainment' since 2001, with Bill Davenport as CEO. [1] Its productions include Battlegrounds, [2] an MTV2 series showcasing street basketball; [3] Ginga, [4] a documentary about Brazilian soccer players; Road to Paris, [5] documenting Lance Armstrong's path to his third Tour de France victory in 2001; and Say My Name, a worldwide documentary project about women by Nirit Peled. [6] [7]
Wieden+Kennedy's exploration into producing its own non-branded content was started after in early 2009 after five prior months of refinements with WK Radio, [8] an internet radio station. WK Radio was created by singer-songwriter Janice Grube, in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman. [9] WK Radio broadcast DJs, live music performances and interviews with "low key emerging talents, musicians and designers", [10] where staffers often pitch in as well as outside artists and musicians.
WK Radio stream was put on hiatus on mid-2009, and Wieden+Kennedy hired creative director and filmmaker Aaron Rose to help relaunch the station as entertainment content delivery platform and production house. [11] The studio's first project is a daily recap coverage of Portland Institute for Contemporary Art Time-Based Art Festival 2009, done in collaboration with Portland Radio Authority and Radio23. [12]
A full site launched in October 2009, with episodic shows such as:
...Wieden Entertainment president Bill Davenport...
Nike Battlegrounds is a Nike, Wieden + Kennedy Entertainment and @radical.media production in partnership with MTV2.
...Ginga is a dynamic documentary that explores Brazil through the country's favorite sport.
W&K created a film around Nike endorser Lance Armstrong entitled "Road to Paris"
The concept took five months to refine and launch, and since going live late in 2008
Last fall, Grube made a [radio] pitch to the agency's senior managers. They said yes before she finished the presentation.
WK Radio exists to inspire creativity through provocative conversations, interviews, and artistic expression relating to the arts, culture, music and media.
...the project is only a small slice of what Rose was brought into Wieden to do. His primary job is to help the agency develop an online media channel, which will debut September 1. The channel will air original content produced by W+K