WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.

History

The station began broadcasting on October 1, 1946, and held the call sign WHSC. ^{[1] [4]} It was owned by the Hartsville Broadcasting Company and ran 250 watts. ^[4] In 1961, its daytime power was increased to 1,000 watts. ^[4] In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format. ^{[5] [6]}

In the 1980s, the station adopted a country music format. ^[7] WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year. ^[8] In January 1994, the station switched to a sports talk format. ^[9] It adopted a talk format later that year, and was a Premiere Radio Networks affiliate. ^[10]

In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000. ^{[11] [12]} In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio. ^[13] In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network. ^[14]

In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000. ^{[15] [16]} By 2001, the station had switched to an urban contemporary gospel format. ^{[17] [18]} In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format, ^{[17] [19]} and later airing CHR ^[20] and sports formats. ^[21] The station was silent for a period in 2008. ^[22]

WTOD

The station took the WTOD call sign on April 23, 2010, from a former sister station in Toledo (spun off by Cumulus and now known as WWYC). ^[3] The station was silent for a period in late 2010 and again from July 2013 to July 2014. ^{[23] [24]} In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only. ^{[25] [26]}

End of operations

Before ceasing operations, WTOD simulcast WBZF. On March 11, 2016, WTOD changed callsigns to WLQR. ^[3] Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016. ^[2]

References