WBRD

Palmetto, Florida
Broadcast area	Bradenton, Florida
Frequency	1420 kHz
Branding	"Radio Lider 1420.AM"
Programming
Format	Regional Mexican
Ownership
Owner	Birach Broadcasting Corporation
History
First air date	1958 (1958)
Call sign meaning	Bradenton
Technical information [1]
Licensing authority	FCC
Facility ID	63985
Class	B
Power	2,500 watts day 1,000 watts night
Transmitter coordinates	27°32′42″N 82°34′28″W / 27.54500°N 82.57444°W / 27.54500; -82.57444
Links
Public license information	Public file LMS
Webcast	Listen Live

WBRD (1420 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Palmetto, Florida, United States, the station serves the Bradenton area. The station is owned by Birach Broadcasting Corporation.

The FCC first licensed this station to begin operations on July 31, 1958, using callsign WBRD. ^{[2] [3]}

• Facility details for Facility ID 63985 (WBRD) in the FCC Licensing and Management System
• WBRD in Nielsen Audio's AM station database

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