![]() | |
Industry | Beverages |
---|---|
Founded | 2002 |
Headquarters | , |
Products | Alcoholic beverages |
Owner | Bickford's Australia |
Parent | Bickford's Australia |
Website |
www |
Vok Beverages is a drink manufacturer in South Australia. [1]
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war. [2] Immediately after WWII sixteen flavours, [3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney. [4]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season. [5] Len Hutton was the inaugural winner. [6]
The company, which advertised prominently in the Dutch language Australia newspapers [7] made the distinctive shape of its bottles a " selling point". [8] The company was still advertising similar products in the "distinctive bottle" in November 1978. [9]
![]() | |
Industry | Beverages |
---|---|
Founded | 2002 |
Headquarters | , |
Products | Alcoholic beverages |
Owner | Bickford's Australia |
Parent | Bickford's Australia |
Website |
www |
Vok Beverages is a drink manufacturer in South Australia. [1]
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war. [2] Immediately after WWII sixteen flavours, [3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney. [4]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season. [5] Len Hutton was the inaugural winner. [6]
The company, which advertised prominently in the Dutch language Australia newspapers [7] made the distinctive shape of its bottles a " selling point". [8] The company was still advertising similar products in the "distinctive bottle" in November 1978. [9]