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A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2][ circular reference] [3][ circular reference] [4]
Vision statements may fill the following functions for a company: [5]
A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include: [7]
{{
cite book}}
: CS1 maint: location missing publisher (
link)![]() | This article possibly contains
original research. (April 2021) |
![]() | The topic of this article may not meet Wikipedia's
general notability guideline. (April 2021) |
A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2][ circular reference] [3][ circular reference] [4]
Vision statements may fill the following functions for a company: [5]
A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include: [7]
{{
cite book}}
: CS1 maint: location missing publisher (
link)