Industry | Email marketing, Email service provider (marketing), Social Media Marketing, SaaS |
---|---|
Founded | St Petersburg, Florida, U.S. (2001 ) |
Founder | Janine Popick |
Headquarters | , |
Area served | Worldwide |
Key people | Andy Mentges (
Entrepreneur,
CEO) Jason Beyke( COO) |
Website | VerticalResponse.com |
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. [1] [2] [3] [4] [5] [6] [7] [8] VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes. [3] [9] [10] [11] [12] [13] [14] [15]
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation. [16] [17] The company secured $1.4 million from 18 angel investors in its first four years of existence. [16] It turned its first profit in 2005. [16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns. [1] [2] [18] [19] [20]
In 2013, VerticalResponse was acquired by Deluxe Corporation. [21] [22] [23]
Industry | Email marketing, Email service provider (marketing), Social Media Marketing, SaaS |
---|---|
Founded | St Petersburg, Florida, U.S. (2001 ) |
Founder | Janine Popick |
Headquarters | , |
Area served | Worldwide |
Key people | Andy Mentges (
Entrepreneur,
CEO) Jason Beyke( COO) |
Website | VerticalResponse.com |
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. [1] [2] [3] [4] [5] [6] [7] [8] VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes. [3] [9] [10] [11] [12] [13] [14] [15]
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation. [16] [17] The company secured $1.4 million from 18 angel investors in its first four years of existence. [16] It turned its first profit in 2005. [16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns. [1] [2] [18] [19] [20]
In 2013, VerticalResponse was acquired by Deluxe Corporation. [21] [22] [23]