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Backand support for Angular Users Background to Backand: The company was founded in late 2013, although there had been “pre-launch” activity in 2012. Founders: Gal Frenkel, Itay Herskovits, “Relly” (Israel) Rivlin. Gal Frenkel: formerly in a start-up involved in home entertainment systems. Prior to that had been co Founder of a Production company (The Sky Is The Limit) a company organizing premium private events; he was part of the founding team of Orange in Israel, setting up their data warehouse. He has an MBA from Clark University and a BA in Economics from the Open University in Israel. Itay Herskovits: previously with a company called Deviout (?), providing professional services and maintenance in the background domain. Director ASK.com and was in charge of building online policy or e-surname in the US. He holds a BSc in Computer Science from Tel Aviv University. “Relly” (Israel) Rivlin: Was with Itay in Devitout; was previously head of R&D Algorithm Team with a start-up Notra Vision which developed technology for the early discovery of eye-disease. Prior to that he was with Bezek International and Amdocs. Board members: Dov Moran – Chairman; Ofer Timor and Alon Geva from Inimiti Capital Partners (a Israeli venture capital company specializing in New Media); also Sinai Bareket from Janvest Capital Partners, a US-based vc firm directed at premium early stage innovation within Israel’s emerging technology market. Positioning: Backand as a service for Angular developers. It is open platform, allowing connection to an external data base; provides a full hosted service and handles all the “heavy—lifting” involved in the backend. It is designed to provide a very easy and fast start to build prototypes and can scale very quickly up to production level. Architecture is built in such a way that external data bases can be integrated with 3rd party , for scaling and can use “whatever is out there.” Runs on Amazon AWS and Azure. Basic promises: to provide a capability to work with a wide variety of data bases and provide REST API for data bases. Angular developers are the main target audience. Security: role-based security and integration with Active Director security (Windows) Provide server-side action, business logic on the server side, using Java script: back office – manage data, dashboard to monitor apps DB and performance. Most popular functionality is User Management (login capabilities etc.) – Not good Scale of customers: from small app developers, start-ups, enterprise customers with more sophisticated needs, complicated demands. Business Model: monthly subscription, depending on the depth of services, features needed. Starting from free trial, then more involved. Main Promise: to take the hassle of server-side management and execution out of the daily grind of the app developer. Allow app developers to do what they do and build an app without even having server-side skills (knowing server side language, understanding DB requirements etc.) – because it’s all handled by Backand. Also allows a company which doesn’t want to invest in specialized server-side staff, reduces cost-of-ownership. Company was one of the first Microsoft Venture Accelerator (Israel) graduates.

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