A custom car is a phrase that became prominent in American pop culture in the 1950s, and has enjoyed special interest popularity since that time. It relates to a passenger vehicle that has been modified in either of the following two ways. First, a custom car may be altered to improve its performance, often by altering or replacing the engine and transmission. Second, a custom car may be a personal "styling" statement by the re-styler/re-builder, making the car look "unique" and unlike any car that might have been factory finished.
With the change in automobile design to encase the wheels in fenders and to extend the hood to the full width of the car, the former practices were no longer possible. In addition, there was tremendous automotive advertising and subsequent public interest in the new models in the 1950s. Hence custom cars came into existence, swapping headlamp rings, grilles, bumpers, chrome side strips, and tail lights, as well as "frenching" and "tunnelling" head- and taillights. The bodies of the cars were changed by cutting through the sheet metal, removing bits to make the car lower, welding it back together, and adding a lot of lead to make the resulting form smooth (hence the term " lead sled"; lead has been replaced by Bondo). By this means, " chopping" made the roof lower; [3] " sectioning" [4] made the body thinner from top to bottom. " Channeling" [5] was cutting notches in the floorpan where the body touches the frame to lower the whole body. Fins were often added from other cars, or made up from sheet steel. In the custom car culture, someone who merely changed the appearance without improving the performance substantially was looked down on.
Paint was an important concern. Once bodywork was done, the cars were painted unusual colors. Transparent but wildly-colored candy-apple paint, applied atop a metallic undercoat, and metalflake paint, with aluminum glitter within candy-apple paint, appeared in the 1960s. These took many coats to produce a brilliant effect — which in hot climates had a tendency to flake off. Customizers also continued the habit of adding decorative paint after the main coat was finished, of flames extending rearward from the front wheels, scallops, and hand-painted pinstripes of a contrasting color. The base color, most often a single coat, would be expected to be of a simpler paint. Flame jobs later spread to the hood, encompassing the entire front end, and have progressed from traditional reds and yellows to blues and greens and body-color "ghost" flames.
Recently, as the supply of usable antique steel bodies has dried up, companies such Westcott's, [6] Harwood, Gibbon Fiberglass [7] and Speedway Motors [8] have begun to fabricate new steel and fiberglass copies. [9] Bodies of this type can cost over $100,000 before the running gear is added.[ citation needed] California's "junker" (or "crusher") law, which pays a nominal sum to take "gross polluters" off the road, has been criticized by enthusiasts (and by SEMA) for accelerating this trend. [10]
Examples of notable customizers include Bill Cushenbery, the Alexander Brothers, Darryl Starbird, Roy Brizio, Ron Clark[ disambiguation needed] and Bob Kaiser (of Clarkaiser Customs), [11] Joe Bailon (inventor of candy apple paint), [12] "Magoo", [13] Chip Foose, [14] and Pete Chapouris. Several customizers have become famous beyond the automobile community, including George Barris and Boyd Coddington, thanks to their proximity to Hollywood; Barris designed TV's Batmobile, while Chapouris built the flamed '34 five-window coupé in the eponymous telefilm "The California Kid". Another Barris creation, Ala Kart (a '29 Ford Model A roadster pickup), made numerous appearances in film (usually in the background of diner scenes and such), after taking two AMBR wins in a row.
The most coveted award for customizers is the AMBR ( America's Most Beautiful Roadster) trophy, presented annually at the Oakland Roadster Show since 1948. This competition has produced famous, and radical, customs, notably Silhouette and Ed Roth's Mysterion, some of which were turned into Hot Wheels cars, among them The Red Baron.
Others became notable for their appearances in film (such as Ala Kart, The California Kid five-window, or the yellow deuce from " American Graffiti") or television (such as The Monkeemobile, the "Munsters" hearse, or, more recently, Boyd's full-custom "Tool Time" '34, or Pete and Jake's '33 three-window, Eliminator, built for the ZZ Top video [15]). Specialist vehicles, such as the T/A, KITT, from " Knight Rider", are not usually considered customs, but movie or TV cars, because they retain a mostly stock exterior and because they are built specifically for that purpose.
Certain linguistic conventions are followed among rodders and customizers. The model year is rarely given in full, [16] except when it might be confused, so a 1934 model, for instance, is a '34, while a 2005 might be an '05 or not. A '32 is usually a Deuce and most often a roadster, unless coupé is specified. A 3- or 5-window is usually a Ford, unless specified. A '55/6/7 is always a Chevy, unless specified. A flattie is a flathead V8 [17] (always Ford, unless specified). A hemi is always a 426, unless specified; [18] a 426 is a hemi, unless Wedge is specified. A 392 is an early hemi.
A custom car is a phrase that became prominent in American pop culture in the 1950s, and has enjoyed special interest popularity since that time. It relates to a passenger vehicle that has been modified in either of the following two ways. First, a custom car may be altered to improve its performance, often by altering or replacing the engine and transmission. Second, a custom car may be a personal "styling" statement by the re-styler/re-builder, making the car look "unique" and unlike any car that might have been factory finished.
With the change in automobile design to encase the wheels in fenders and to extend the hood to the full width of the car, the former practices were no longer possible. In addition, there was tremendous automotive advertising and subsequent public interest in the new models in the 1950s. Hence custom cars came into existence, swapping headlamp rings, grilles, bumpers, chrome side strips, and tail lights, as well as "frenching" and "tunnelling" head- and taillights. The bodies of the cars were changed by cutting through the sheet metal, removing bits to make the car lower, welding it back together, and adding a lot of lead to make the resulting form smooth (hence the term " lead sled"; lead has been replaced by Bondo). By this means, " chopping" made the roof lower; [3] " sectioning" [4] made the body thinner from top to bottom. " Channeling" [5] was cutting notches in the floorpan where the body touches the frame to lower the whole body. Fins were often added from other cars, or made up from sheet steel. In the custom car culture, someone who merely changed the appearance without improving the performance substantially was looked down on.
Paint was an important concern. Once bodywork was done, the cars were painted unusual colors. Transparent but wildly-colored candy-apple paint, applied atop a metallic undercoat, and metalflake paint, with aluminum glitter within candy-apple paint, appeared in the 1960s. These took many coats to produce a brilliant effect — which in hot climates had a tendency to flake off. Customizers also continued the habit of adding decorative paint after the main coat was finished, of flames extending rearward from the front wheels, scallops, and hand-painted pinstripes of a contrasting color. The base color, most often a single coat, would be expected to be of a simpler paint. Flame jobs later spread to the hood, encompassing the entire front end, and have progressed from traditional reds and yellows to blues and greens and body-color "ghost" flames.
Recently, as the supply of usable antique steel bodies has dried up, companies such Westcott's, [6] Harwood, Gibbon Fiberglass [7] and Speedway Motors [8] have begun to fabricate new steel and fiberglass copies. [9] Bodies of this type can cost over $100,000 before the running gear is added.[ citation needed] California's "junker" (or "crusher") law, which pays a nominal sum to take "gross polluters" off the road, has been criticized by enthusiasts (and by SEMA) for accelerating this trend. [10]
Examples of notable customizers include Bill Cushenbery, the Alexander Brothers, Darryl Starbird, Roy Brizio, Ron Clark[ disambiguation needed] and Bob Kaiser (of Clarkaiser Customs), [11] Joe Bailon (inventor of candy apple paint), [12] "Magoo", [13] Chip Foose, [14] and Pete Chapouris. Several customizers have become famous beyond the automobile community, including George Barris and Boyd Coddington, thanks to their proximity to Hollywood; Barris designed TV's Batmobile, while Chapouris built the flamed '34 five-window coupé in the eponymous telefilm "The California Kid". Another Barris creation, Ala Kart (a '29 Ford Model A roadster pickup), made numerous appearances in film (usually in the background of diner scenes and such), after taking two AMBR wins in a row.
The most coveted award for customizers is the AMBR ( America's Most Beautiful Roadster) trophy, presented annually at the Oakland Roadster Show since 1948. This competition has produced famous, and radical, customs, notably Silhouette and Ed Roth's Mysterion, some of which were turned into Hot Wheels cars, among them The Red Baron.
Others became notable for their appearances in film (such as Ala Kart, The California Kid five-window, or the yellow deuce from " American Graffiti") or television (such as The Monkeemobile, the "Munsters" hearse, or, more recently, Boyd's full-custom "Tool Time" '34, or Pete and Jake's '33 three-window, Eliminator, built for the ZZ Top video [15]). Specialist vehicles, such as the T/A, KITT, from " Knight Rider", are not usually considered customs, but movie or TV cars, because they retain a mostly stock exterior and because they are built specifically for that purpose.
Certain linguistic conventions are followed among rodders and customizers. The model year is rarely given in full, [16] except when it might be confused, so a 1934 model, for instance, is a '34, while a 2005 might be an '05 or not. A '32 is usually a Deuce and most often a roadster, unless coupé is specified. A 3- or 5-window is usually a Ford, unless specified. A '55/6/7 is always a Chevy, unless specified. A flattie is a flathead V8 [17] (always Ford, unless specified). A hemi is always a 426, unless specified; [18] a 426 is a hemi, unless Wedge is specified. A 392 is an early hemi.