Carolina Rice is owned by Riviana Foods Inc., commonly known as Riviana Foods, and is distributed int he northeast United States. Riviana Foods is the largest distributor and marketer of rice in the United States and is headquartered in Houston, Texas. Recent product innovations from the Carolina Rice brand include: microwavable rice pouches; rice and grain blends that include quinoa, red rice and wild rice; and special rice blends for international dishes (like arborio and sushi rice).