Warning This page contains syntax errors ("cite%20note") caused by a VisualEditor bug. Do not copy/move content from this page until the errors have been repaired. See {{ Warning VisualEditor bug}} for more information.

Summary

The Quantium Group Pty Ltd, known as Quantium is a global leader in data science and artificial intelligence ^{[1] [2]} and Australia's oldest and largest data business. ^[3]

Founded on 22 October 2002 ^[4] by Adam Driussi and Greg Schneider, ^[4] who met during their time at Trowbridge, a company that has since been bought by Deloitte ^[5]. Quantium has over 600 employees ^[6] including over 200 actuaries ^[2] working in offices in Sydney, Melbourne, Brisbane, Hyderabad, Johannesburg, ^[3] Auckland ^{[3] [7]}, Canberra, and San Francisco ^[8]. Quantium works across most industries and is increasingly working with governments. ^{[2] [9]}

Industries and Products

FMCG / CPG

Woolworths uses Q.Checkout to boost its "customer analytics capabilities and tailor pricing and promotions, ranging and store layouts to customer needs". ^{[3] [10]} Q.Checkout is powered by Woolworths Rewards loyalty program data. ^[11]

Retail

Woolworths also uses Quantium’s "global best practice personalisation engine" ^{[11] [2]} to provide their customers with personalised email offers that are "generating hundreds of millions of dollars in incremental sales". ^[12]

Quantium partnered with Woolworths in the creation of Supplier Connect, an online single sign on portal that gives Woolworths and their suppliers access to periodical data from Woolworths and Quantium through the Supplier Scorecard and Commercial Report ^[13] as well as access to Quantium’s products; Q.Checkout, Q.Promotions, Q.Shelf and Q.Shopper. ^[14]

Supplier Connect is an example of how Brad Banducci (Woolworths’ Managing Director and CEO) ^[15] is focusing on a "customer and store-led culture". ^[16] Supplier Connect was launched to the first group of 100 suppliers on October 27, 2017 and was rolled out to most of the 3000 Woolworths suppliers by the fourth quarter of 2017. ^[16] The Supplier Connect program assists with supplier engagement as it includes 'consistent collaboration’ guidelines ^[17] and supplier performance information. ^[17] The Australian writes that Woolworths believes that Supplier Connect "represents the biggest change to its relationship with suppliers in many years" ^[16] and will give them "unprecedented data to better understand their customers". ^[16] In 2018 Quantium are doing forecasting work for Walmart in the US ^[5].

Banking and Wealth

Quantium leverages their Q.Refinery product to help banks extract maximum value from their data assets while driving down risk. ^[18] Quantium helps NAB, their long standing banking data partner "understand the profile and behaviour of different customer types, as well as market and category trends across the industry". ^[19] Greg Schneider, Quantium's Co-Founder and Executive Director has written about the positives for consumers of the open banking revolution in Business Insider. ^[1]

Media

Quantium's Q.Segments profiles ^[20] are customer segmentations that can be activated across Quantium’s media partner platforms. Q.Segments are built using anonymous basket level purchase data, CoreLogic property data, Australian Bureau of Statistics census data and other data sources. ^[21]

Property

In the Property industry, Quantium provides the data and analytics for the CoreLogic product SmartList. ^[22]

Health

Quantium entered the Health industry in 2017 through their joint venture with Discovery Holdings in South Africa ^[2] and created the product Q.Checkup. ^[23] In 2018, Health is one of the fastest-growing parts of Quantium ^[5].

Insurance

Insurance is one of the first industries Quantium worked in when they partnered with EMB Consultancy who are now known as Willis Towers Watson. ^[24]

Consumer services

Quantium work across the consumer services ^[25] industry.

Public sector

Quantium works with Australian federal and state government departments in the Public sector. ^[26]

Partnerships

Summary

Timeline

In 2013 Woolworths purchased a 50 per cent share of Quantium. ^{[12] [38] [39] [3] [30] [40]}

In 2014 Quantium partnered with Foxtel’s MCN ^[41] to match actual shopping behaviour with viewing preferences in pay TV homes to create the Multiview panel. ^[30]

In 2015 Quantium partnered with News Corporation to launch News Connect, a product that combines audience data from News Corporation's 7 million readers with Quantium's data insights. ^[42]

In 2016 Quantium partnered with oOh!Media ^{[43] [44]} in an exclusive out of home advertising deal revolutionising audience-targeting. ^{[30] [45]}

Quantium also works with oOh!Media to monitor advertising effectiveness of its outdoor media sales using location, banking and retail spending data to see whether people who saw an advertisement bought the advertised product. ^[2]

In 2016 Quantium partnered with Cisco and MapR to rebuild their Big Data Cluster and improve its data processing power and speed of analysis. Quantium chose "MapR Converged Data Platform running on the Intel® Xeon® processor-based Cisco Unified Computing System™". ^[46]

In 2017 Quantium partnered with three new media partners; Yahoo ^[32], Daily Mail Australia ^{[47] [30]} and Quantcast ^{[32] [48] [49]} enabling Quantium’s media partners to target consumers based on anonymous basket-level purchase data. The same year, Quantium launched Crowds ^[47] , the Australian lifestyle segments based on purchasing behaviour.

In 2017 Quantium entered into a joint venture in the health industry with Discovery Holdings in South Africa. ^{[2] [50]}

Clients

Quantium works with many global blue chip clients. ^[2] On their website, Quantium lists some of their clients; QBE, Redbull, Kellogs, Lion, Mondelez International, Ooh!Media, Pepsico, Reckitt Benckiser, Unilever, Walmart, Woolworths, ANZ, Diageo, First National Bank, AIA, Blackmores, CCA, NRMA, Nestle, Simplot, Danone, The Australian Government , Newscorp, Qantas, David Jones, Stockland, Suncorp, WorkSafe Victoria, Hollard, Lendlease, NBN and McDonalds. ^[51]

Financials

Earnings

Quantium’s sales have been "growing by about 30 per cent a year since it was founded in 2002." ^[3] In an interview with the Australian Financial Review, Adam Driussi said they plan to grow just under 40 per cent in 2019. ^[5] In the 2016 financial year, the Australian Securities and Investments Commission recorded Quantium’s sales rising 19% to $125 Million AUD. ^[3] The same year, Quantium net profits fell 38% to $5.2 Million AUD as a result of the expansion to New Zealand and South Africa, hiring 200 new staff members, and entering into new media and technology partnerships. ^[3] Quantium’s earnings before interest and tax was $7.2 million and earnings before interest, tax depreciation and amortisation was $9.9 million in 2016. ^[3]

Valuation

In 2013, Woolworths invested around $20 Million AUD for a 50% stake in Quantium. ^{[3] [12] [38] [39] [30] [40]}

In April 2017, the Sydney Morning Herald estimated Quantium's value at $400 Million. ^{[3] [11] [12]}

In May 2017, the Australian Financial Review estimated Quantium’s value at $1 Billion AUD. ^[2]

Awards

Top 100 Grad Connection and AFR employers

Quantium won two awards in the 2018 Top 100 Employer Awards ^[52] sponsored by GradConnection and The Australian Financial Review. ^[53] Quantium won Most Popular Technology Employer Award for companies with less than 5,000 employees ^[52], and Most Popular Internship Employer Award for companies with less than 5,000 employees ^{[52] [54]}. Quantium also placed 30th in the Top 100 Graduate Employers in Australia in 2018.

Quantium was ranked 29th in the 2017 Top 100 Employer Awards sponsored by GradConnection and The Australian Financial Review ^[55]

Actuary of the year

Quantium’s Co-Founder and CEO, Adam Driussi was named Actuary of the Year by the Actuaries Institute in 2013 for his work in data analytics. ^{[56] [57]} Adam Driussi holds a Bachelor of Economics (Actuarial Studies) from Macquarie University, is a Fellow of the Institute of Actuaries of Australia and a Fellow of the Financial Services Institute of Australasia. ^[56]

Power 50

In August 2018, Adam Driussi the CEO was included in the AdNews power 50. ^[58]

Charity work

Quantium partners with the NGO My Choices to complete pro-bono analytics work on Operation Red Alert ^[59] and Operation Peace Maker prevention programs to eradicate child sex slavery and domestic violence in India ^{[60] [61]}.

Quantium have built tools to assist My Choices with their data collection and how they mobilise their volunteers. One product ranks each of the 650,000 villages in India by their vulnerability to sex trafficking so that the My Choices team can focus their efforts in a more informed way ^[59]. Quantium have used data science and artificial intelligence to help My Choices Foundation enact targeted interventions and maximise the impact of their work. ^[59] CEO of My Choices, Elca Grobler has said “using data mapping has magnified our efforts. Without it we would have been doing our work blindfolded" ^[59]. Another product enables the My Choices team to track domestic violence cases on a mobile application, “the app makes it very easy for field workers to upload data, which means that the data is more accurate,” says Upadhyayula a My Choices volunteer ^[60]. "With an estimated 12 million women and girls enslaved in the Indian sex trade, there is a long way to go. Despite the challenge, the My Choices Campaign, with the help of Quantium, is working to eradicate the problem by 2025." ^[60] In 2017, My Choices has educated 912,663 individuals from high risk areas, created 1,375 safe and trained more than a hundred NGOs on prevention, research, programs and tools. ^[61]

References