The premiere brand strategist for the digital age, Robin Fisher Roffer has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing plans and promotional campaigns for top media companies like Sony, Time-Warner and Twentieth Century Fox. A generous and charismatic leader, Roffer’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.
Through her flagship company Big Fish Marketing, Roffer has written strategic plans and executed marketing tactics for a prestigious client list that includes ABC, A&E, AMC, Bloomberg, Bravo, CNN, Comedy Central, Discovery Channel, Disney Channel, History, Lifetime, MTV, Oxygen, Turner Networks.
Her expertise has contributed to the visionary launches of domestic cable networks such as Hallmark Channel, TNT, TLC, FX, GSN and Animal Planet, as well global brands like action/adventure channel AXN, general entertainment network SET in India and Latin America, Cinenova, a Dutch movie channel and ANIMAX, an anime channel in Japan.
Drawing on her experience in creating some of the world’s leading entertainment brands, Roffer penned her first book " MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success.” The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
Roffer’s latest book, “THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You,” shows professionals how to become connected and relevant at work by cultivating a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.
Utilizing material from her two books, Roffer has created a dynamic corporate training program to help professionals unearth what is positively different about them and turn those differences into an advantage. The interactive program also guides participants in building their own personal brands and presentation to create lasting impressions and connections.
Roffer’s core belief is that entertainment should be leveraged for a greater good. Building on this belief, she has received accolades for developing community outreach programs like Lifetime’s “Women Rock” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; “History’s “Save Our History” which raised money and awareness for the World War II Memorial; and Comedy Central’s " Comedy RX,” a hospital-based program promoting the healing powers of laughter.
In 1996, when branding was just beginning to take hold on the Internet, Roffer partnered with the legendary Brandon Tartikoff to create several Web sites for AOL and consulted with IBM to write the brand strategies for NHL.com and PGA.com. Today, her company builds sites and drives Web traffic for many top entertainment brands.
Roffer's branding education went into high gear in 1988 when she became TNT’s Manager of Creative Services. There she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.
Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today her client roster includes over 25 television networks, a global cosmetics company and several insurance and investment firms.
Roffer divides her time between Santa Fe, New Mexico and Los Angeles, California, where she lives and works with her husband Steven and the apple of their eye, daughter Roxanne.
The premiere brand strategist for the digital age, Robin Fisher Roffer has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing plans and promotional campaigns for top media companies like Sony, Time-Warner and Twentieth Century Fox. A generous and charismatic leader, Roffer’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.
Through her flagship company Big Fish Marketing, Roffer has written strategic plans and executed marketing tactics for a prestigious client list that includes ABC, A&E, AMC, Bloomberg, Bravo, CNN, Comedy Central, Discovery Channel, Disney Channel, History, Lifetime, MTV, Oxygen, Turner Networks.
Her expertise has contributed to the visionary launches of domestic cable networks such as Hallmark Channel, TNT, TLC, FX, GSN and Animal Planet, as well global brands like action/adventure channel AXN, general entertainment network SET in India and Latin America, Cinenova, a Dutch movie channel and ANIMAX, an anime channel in Japan.
Drawing on her experience in creating some of the world’s leading entertainment brands, Roffer penned her first book " MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success.” The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
Roffer’s latest book, “THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You,” shows professionals how to become connected and relevant at work by cultivating a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.
Utilizing material from her two books, Roffer has created a dynamic corporate training program to help professionals unearth what is positively different about them and turn those differences into an advantage. The interactive program also guides participants in building their own personal brands and presentation to create lasting impressions and connections.
Roffer’s core belief is that entertainment should be leveraged for a greater good. Building on this belief, she has received accolades for developing community outreach programs like Lifetime’s “Women Rock” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; “History’s “Save Our History” which raised money and awareness for the World War II Memorial; and Comedy Central’s " Comedy RX,” a hospital-based program promoting the healing powers of laughter.
In 1996, when branding was just beginning to take hold on the Internet, Roffer partnered with the legendary Brandon Tartikoff to create several Web sites for AOL and consulted with IBM to write the brand strategies for NHL.com and PGA.com. Today, her company builds sites and drives Web traffic for many top entertainment brands.
Roffer's branding education went into high gear in 1988 when she became TNT’s Manager of Creative Services. There she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.
Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today her client roster includes over 25 television networks, a global cosmetics company and several insurance and investment firms.
Roffer divides her time between Santa Fe, New Mexico and Los Angeles, California, where she lives and works with her husband Steven and the apple of their eye, daughter Roxanne.