Social Media Video Editing is a form of editing that will lead to a creation of video that communicates a message to an targeted or specific audience on social media. Editing different types of video for different social media applications and platforms can have a certain affect and persuade different audiences. In particular, editing video in TikTok is so important for all TikTok users because it’s the new and simplified way to edit video within a app without using forms of Non-Linear editing systems. The short videos created on TikTok can be sensational, informative, or pure comedy and can be about a variety of things like sports, mini documentaries, tutorial videos, dance, cooking, politics, promotional and more. Because the app is not limited on what you can do, there are a variety of ways to tell a story on TikTok without the video having to be professional in any way. Before TikTok, Videos for other social media platforms were needed to be edited in a different form like a third party app or some type of linear editing software. With that being said, the communication or information of our videos would be totally different compared to now because our videos before had to be communicated through a more defined and linear structure. Now with TikTok, it is easier to communicate to your audience with the basic editing features programmed within the app. Now your audience can understand and relate to all of your funny TikToks better than ever because it is so simple to learn and understand. Which proves that Human Communication is involved because it is the power to communicate and respond with each other in which it’s not achievable , until we have a define meaning and understanding of what we are mentioning or talking about. So now everyone can know how to edit a video without prior video editing knowledge. Users may find the short form videos of TikTok to be the easiest to understand, communicate by commenting and sharing the videos and relate to compared to other videos and that’s why TikTok was the #1 downloaded app in 2020. [1]
There are so many different types of video out there in the social media world for viewers to see and watch. Whether it be tutorial videos, sports, or just trying to promote a business, Videos can literally come in all different forms and sizes. So a video that is more linear or more of a promotional or advertising video is expected and communicated as more business-like. So if the audience sees an advertisement or promotional video and it doesn’t fit in a business like regime then they are least likely to take it serious and potentially ignore the message because of its lack of professionalism. [2] Also, an advertisement is generally supposed to persuade your audience into what you are advertising and so if you don’t communicate it properly or if your video lacks then you won’t win your audience over. We can think of this dealing with the Social Marketing Theory [3] and how valuable your business is. So taking things in account like your Audiences awareness, finding the right audience, conveying the message, choosing the correct social media platform or using them all to your advantage. The types of videos that would fit In this category are your more informative videos like Documentaries, Promotional, Advertising, Commercial, Business, etc.
A TikTok video really has no limit. Theres a reason why the app is so popular. [4]Although it can be linear and professionally structured, people seem to love it being abstract. [5] The TikTok videos that seem to go viral or hit mainstream are the ones edited through the app and simple. Verified Users that are monetized show their every day to day life on the app and get paid for having simplistic edited videos. The app has different effects for different videos as well as different sounds and music you can use for your videos. Making a video that is using a specific sound on the app can communicate to users without the TikToker having to actually type out text on the screen. It's what we call a Voice Over or V.O. and users can upload and find their favorite soundbites from their favorite movies to reenact their favorite scene or convey a certain message to the viewer. You can also use the in text feature on the app which allows creators to type a text and determine the duration of it to inform the audience. The different effects inside the app can help influence the story as well. Features like the green screen effect that you can insert any picture behind to tell convey you are in a different setting will communicate to your audience and let your audience understand your video. Other effects on TikTok that are more difficult to do manually in a linear style of editing that give your audience a more comedic feel are the stretch chin effect, lip stick, Big eyes and other fun built in filters.
Certain Effects in your videos will also have an impact on your audience as well. So for social media videos, transitions are super important. For a more serious topic video or sad video, you may have more cross dissolves and fading transitions because of how smooth it is and the transitions themselves tell a story. This communicates and adds emotions to your video and the audience will recognize that this is serious topic and its attention grabbing abilities. It would affect your audience way more than a simple cut transition.
According to Apptopia [6], The top trending social media apps of 2020 that happen to be video heavy are:
· TikTok
· Snapchat
Video editing is a process in which a series of video clips can be put together to create a video. Video editing can be an interesting yet a tedious job or hobby to have. Although the more fast paced editing software that are more accessible to the public ( Adobe premiere pro, Imovie, Final Cut Pro, etc.) to have a certain affect or meaning behind them. With this being said video editing isn't as simple as you think. It's not all about trying to make something cool for your friends or for social media platforms but it's about the technique in the process of storytelling emotions timing reasoning behind visuals and sounds maintaining continuity and the overall editorial aesthetics. The importance of great storytelling through editing allows us as humans to be able to feel and express a variety of emotions.
- ^ Bellan, Rebecca. "The Top Social Media Apps Of 2020, According To Apptopia". Forbes. Retrieved 2020-12-09.
-
^ Ma, L.; Feng, J.; Feng, Z.; Wang, L. (2019-07).
"Research on User Loyalty of Short Video App Based on Perceived Value—Take Tik Tok as an Example". 2019 16th International Conference on Service Systems and Service Management (ICSSSM): 1–6.
doi:
10.1109/ICSSSM.2019.8887751.
{{ cite journal}}: Check date values in:|date=( help) -
^ Advertising, in; relations, Public; Marketing; Behavior, Consumer; Communication, Business (2015-02-10).
"Social Marketing Theory". Communication Theory. Retrieved 2020-12-09.
{{ cite web}}:|first5=has generic name ( help) -
^ xu, li (June 2019).
"Research on the Causes of the "Tik Tok" App Becoming Popular and the Existing Problems" (PDF). Advanced Management Science. 7, No. 2: 60.
{{ cite journal}}: line feed character in|title=at position 44 ( help) - ^ Wang, Yunwen (2020-09-01). "Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)". Computers in Human Behavior. 110: 106373. doi: 10.1016/j.chb.2020.106373. ISSN 0747-5632.
- ^ "Top Overall iOS and Google Play Apps Worldwide". apptopia.com. Retrieved 2020-12-09.
Social Media Video Editing is a form of editing that will lead to a creation of video that communicates a message to an targeted or specific audience on social media. Editing different types of video for different social media applications and platforms can have a certain affect and persuade different audiences. In particular, editing video in TikTok is so important for all TikTok users because it’s the new and simplified way to edit video within a app without using forms of Non-Linear editing systems. The short videos created on TikTok can be sensational, informative, or pure comedy and can be about a variety of things like sports, mini documentaries, tutorial videos, dance, cooking, politics, promotional and more. Because the app is not limited on what you can do, there are a variety of ways to tell a story on TikTok without the video having to be professional in any way. Before TikTok, Videos for other social media platforms were needed to be edited in a different form like a third party app or some type of linear editing software. With that being said, the communication or information of our videos would be totally different compared to now because our videos before had to be communicated through a more defined and linear structure. Now with TikTok, it is easier to communicate to your audience with the basic editing features programmed within the app. Now your audience can understand and relate to all of your funny TikToks better than ever because it is so simple to learn and understand. Which proves that Human Communication is involved because it is the power to communicate and respond with each other in which it’s not achievable , until we have a define meaning and understanding of what we are mentioning or talking about. So now everyone can know how to edit a video without prior video editing knowledge. Users may find the short form videos of TikTok to be the easiest to understand, communicate by commenting and sharing the videos and relate to compared to other videos and that’s why TikTok was the #1 downloaded app in 2020. [1]
There are so many different types of video out there in the social media world for viewers to see and watch. Whether it be tutorial videos, sports, or just trying to promote a business, Videos can literally come in all different forms and sizes. So a video that is more linear or more of a promotional or advertising video is expected and communicated as more business-like. So if the audience sees an advertisement or promotional video and it doesn’t fit in a business like regime then they are least likely to take it serious and potentially ignore the message because of its lack of professionalism. [2] Also, an advertisement is generally supposed to persuade your audience into what you are advertising and so if you don’t communicate it properly or if your video lacks then you won’t win your audience over. We can think of this dealing with the Social Marketing Theory [3] and how valuable your business is. So taking things in account like your Audiences awareness, finding the right audience, conveying the message, choosing the correct social media platform or using them all to your advantage. The types of videos that would fit In this category are your more informative videos like Documentaries, Promotional, Advertising, Commercial, Business, etc.
A TikTok video really has no limit. Theres a reason why the app is so popular. [4]Although it can be linear and professionally structured, people seem to love it being abstract. [5] The TikTok videos that seem to go viral or hit mainstream are the ones edited through the app and simple. Verified Users that are monetized show their every day to day life on the app and get paid for having simplistic edited videos. The app has different effects for different videos as well as different sounds and music you can use for your videos. Making a video that is using a specific sound on the app can communicate to users without the TikToker having to actually type out text on the screen. It's what we call a Voice Over or V.O. and users can upload and find their favorite soundbites from their favorite movies to reenact their favorite scene or convey a certain message to the viewer. You can also use the in text feature on the app which allows creators to type a text and determine the duration of it to inform the audience. The different effects inside the app can help influence the story as well. Features like the green screen effect that you can insert any picture behind to tell convey you are in a different setting will communicate to your audience and let your audience understand your video. Other effects on TikTok that are more difficult to do manually in a linear style of editing that give your audience a more comedic feel are the stretch chin effect, lip stick, Big eyes and other fun built in filters.
Certain Effects in your videos will also have an impact on your audience as well. So for social media videos, transitions are super important. For a more serious topic video or sad video, you may have more cross dissolves and fading transitions because of how smooth it is and the transitions themselves tell a story. This communicates and adds emotions to your video and the audience will recognize that this is serious topic and its attention grabbing abilities. It would affect your audience way more than a simple cut transition.
According to Apptopia [6], The top trending social media apps of 2020 that happen to be video heavy are:
· TikTok
· Snapchat
Video editing is a process in which a series of video clips can be put together to create a video. Video editing can be an interesting yet a tedious job or hobby to have. Although the more fast paced editing software that are more accessible to the public ( Adobe premiere pro, Imovie, Final Cut Pro, etc.) to have a certain affect or meaning behind them. With this being said video editing isn't as simple as you think. It's not all about trying to make something cool for your friends or for social media platforms but it's about the technique in the process of storytelling emotions timing reasoning behind visuals and sounds maintaining continuity and the overall editorial aesthetics. The importance of great storytelling through editing allows us as humans to be able to feel and express a variety of emotions.
- ^ Bellan, Rebecca. "The Top Social Media Apps Of 2020, According To Apptopia". Forbes. Retrieved 2020-12-09.
-
^ Ma, L.; Feng, J.; Feng, Z.; Wang, L. (2019-07).
"Research on User Loyalty of Short Video App Based on Perceived Value—Take Tik Tok as an Example". 2019 16th International Conference on Service Systems and Service Management (ICSSSM): 1–6.
doi:
10.1109/ICSSSM.2019.8887751.
{{ cite journal}}: Check date values in:|date=( help) -
^ Advertising, in; relations, Public; Marketing; Behavior, Consumer; Communication, Business (2015-02-10).
"Social Marketing Theory". Communication Theory. Retrieved 2020-12-09.
{{ cite web}}:|first5=has generic name ( help) -
^ xu, li (June 2019).
"Research on the Causes of the "Tik Tok" App Becoming Popular and the Existing Problems" (PDF). Advanced Management Science. 7, No. 2: 60.
{{ cite journal}}: line feed character in|title=at position 44 ( help) - ^ Wang, Yunwen (2020-09-01). "Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)". Computers in Human Behavior. 110: 106373. doi: 10.1016/j.chb.2020.106373. ISSN 0747-5632.
- ^ "Top Overall iOS and Google Play Apps Worldwide". apptopia.com. Retrieved 2020-12-09.