TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app daily. About 60% of tik tok users are recorded to be GenZers ^[1]. TikTok's geographical use has shown that 43% of new users are from India. Additionally, the user demographic is spread between 60% female users to 40% male users ^[2]. As of the first quarter of 2022, there were over 100 million monthly active users in the United States and 23 million in the UK. The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times per day. Tik Tok, as of 2022, is available to 154 countries worldwide, including 75 different languages ^[3].The app was launched in 2016 by the Chinese technology company ByteDance and is now available in more than150 different markets, along with its offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. ^[4] When you load TikTok, you’re presented with a short video, often well under a minute in length, filling your smartphone screen. When you’re ready to see something different, you swipe up, and a new video, selected specifically for you by the service’s recommendation algorithm, is pulled in to take over the display. ^[5]

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TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app daily. About 60% of tik tok users are recorded to be GenZers ^[6]. TikTok's geographical use has shown that 43% of new users are from India. Additionally, the user demographic is spread between 60% female users to 40% male users ^[7]. As of the first quarter of 2022, there were over 100 million monthly active users in the United States and 23 million in the UK. The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times per day. Tik Tok, as of 2022, is available to 154 countries worldwide, including 75 different languages ^[8].The app is now available in more than150 different markets, along with its offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. ^[9] When you load TikTok, you’re presented with a short video, often well under a minute in length, filling your smartphone screen. When you’re ready to see something different, you swipe up, and a new video, selected specifically for you by the service’s recommendation algorithm, is pulled in to take over the display. ^[10]

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