The B Team is a non-profit organization founded in 2012 by Sir Richard Branson and PUMA Chairman Jochen Zeitz to "provide a Plan B for business." [1] The objective of the organization is to engage business leaders to find systemic, transformative, scalable solutions to the obstacles preventing business from focusing on the welfare of people and the planet.
- ^ Schumpeter (February 20, 2008). "Call in The B Team". The Economist. Retrieved November 20, 2008.
The B Team is a non-profit organization founded in 2012 by Sir Richard Branson and PUMA Chairman Jochen Zeitz to "provide a Plan B for business." [1] The objective of the organization is to engage business leaders to find systemic, transformative, scalable solutions to the obstacles preventing business from focusing on the welfare of people and the planet.
- ^ Schumpeter (February 20, 2008). "Call in The B Team". The Economist. Retrieved November 20, 2008.