From Wikipedia, the free encyclopedia
Skyrush
Hersheypark
Location Hersheypark
Park section Comet Hollow
StatusUnder construction
Opening dateMay 26, 2012 (2012-05-26)
General statistics
Type Steel
Manufacturer Intamin
Track layout Megacoaster
Height200 ft (61 m)
Length3,600 ft (1,100 m)
Speed75 mph (121 km/h)
Duration63 seconds
Max vertical angle85°
Capacity1350 riders per hour
Height restriction54 in (137 cm)
Skyrush at RCDB

Skyrush is a steel megacoaster with winged seating under construction at Hersheypark. It is due to open May 26, 2012, which a countdown sign shows in Comet Hollow.

History

The attraction was proposed to Derry Township on August 17, 2010. [1] The attraction was described as reaching a maximum height of 212.6 feet. [1] In a subsequent meeting, the park shared a potential blue print of a roller coaster. [2]

Preceding the announcement of the ride, Hersheypark engaged in a viral marketing campaign to promote the attraction (called "Project 2012" - see the sections below). The campaign released concepts about the attraction in a series of clues, though none of the officially confirmed. However, certain things came out from governmental sources, due to the attraction's interaction with Spring Creek, a creek that runs through the park. It includes work in and around the creek, [3] [4] [5] the mentioned diagram, [2] as well as a potential name of the ride, Skyrush. [6]

Skyrush was announced on August 2, 2011, [7] in the Comet Hollow section of Hersheypark, approximately where the station of the ride will be. [8] An on-board POV video of the ride was shown, [9] as well the announcement of the name, Skyrush. The ride will reach a maximum height of 200 feet (61 m), [10] reach speeds of approximately 75 miles per hour (121 km/h), [10] with a 3,600-foot (1,100 m) long track. The coaster will have trains that are of extended width of the traditional 2-across Intamin trains with two additional seats that hang off the width of the chassis, allowing guests to "ride on the edge." [10] The other two Intamin coasters in the park: Fahrenheit and Stormrunner, have the two across trains.

Project 2012 campaign

Project 2012 is a viral marketing campaign surrounding the announcement of Skyrush. It began in October 2010 and concluded in August 2011, shortly after the announcemet of the ride. The campaign incorporated use of a variety of websites under false names, including the Ride Institute of Technology, LaMarcus Brothers Mid-Air Excavation, O'Connell Plumbing & Drain, and Coaster Test Pilots. Much of the discussion surrounding the campaign has taken place on Facebook [11] [12] and Twitter. [13]

Gallery

References

  1. ^ a b Malawskey, Nick (August 18, 2010). "Hersheypark's 'new marquee attraction' to be in Comet Hollow". The Patriot-News. Retrieved July 28, 2011.
  2. ^ a b Malaswkey, Nick (April 20, 2011). "Hersheypark uses website to release clues about next mystery project, code named "Attraction 2012"". The Patriot-News. Retrieved July 28, 2011.
  3. ^ "PA Bulletin Doc No. 10-2463b/E22-570: Hershey Entertainment and Resorts". The Pennsylvania Bulletin. December 2010. Retrieved July 28, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  4. ^ "Public Notice In Reply to Application Number CENAB-OP-RPA-2010-00631-P23 (Hershey Park Maintenance Dredging)" (PDF). US Army Corps of Engineers. August 2010. Retrieved July 29, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  5. ^ "Public Notice In Reply to Application Number CENAB-OP-RPA-2010-00631-P23 (Hershey Park Maintenance Dredging)" (PDF). US Army Corps of Engineers. February 2011. Retrieved July 29, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  6. ^ "Latest Status Info". United States Patent and Trademark Office. July 2010. Retrieved July 28, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  7. ^ "Hersheypark to debut it's 12th Coaster in 2012 Season" ( Word document). Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  8. ^ "Attraction - Site Plan". Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  9. ^ "Skyrush - The 12th Coaster At Hersheypark!". Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  10. ^ a b c "Skyrush Fact Sheet" ( Word document). Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  11. ^ "Project 2012". Facebook.
  12. ^ "Jan Van Der Velde". Facebook.
  13. ^ "Rocky LaMarcus' timeline".

External links

Category:Viral marketing Category:Hersheypark Category:Roller coasters in Pennsylvania

From Wikipedia, the free encyclopedia
Skyrush
Hersheypark
Location Hersheypark
Park section Comet Hollow
StatusUnder construction
Opening dateMay 26, 2012 (2012-05-26)
General statistics
Type Steel
Manufacturer Intamin
Track layout Megacoaster
Height200 ft (61 m)
Length3,600 ft (1,100 m)
Speed75 mph (121 km/h)
Duration63 seconds
Max vertical angle85°
Capacity1350 riders per hour
Height restriction54 in (137 cm)
Skyrush at RCDB

Skyrush is a steel megacoaster with winged seating under construction at Hersheypark. It is due to open May 26, 2012, which a countdown sign shows in Comet Hollow.

History

The attraction was proposed to Derry Township on August 17, 2010. [1] The attraction was described as reaching a maximum height of 212.6 feet. [1] In a subsequent meeting, the park shared a potential blue print of a roller coaster. [2]

Preceding the announcement of the ride, Hersheypark engaged in a viral marketing campaign to promote the attraction (called "Project 2012" - see the sections below). The campaign released concepts about the attraction in a series of clues, though none of the officially confirmed. However, certain things came out from governmental sources, due to the attraction's interaction with Spring Creek, a creek that runs through the park. It includes work in and around the creek, [3] [4] [5] the mentioned diagram, [2] as well as a potential name of the ride, Skyrush. [6]

Skyrush was announced on August 2, 2011, [7] in the Comet Hollow section of Hersheypark, approximately where the station of the ride will be. [8] An on-board POV video of the ride was shown, [9] as well the announcement of the name, Skyrush. The ride will reach a maximum height of 200 feet (61 m), [10] reach speeds of approximately 75 miles per hour (121 km/h), [10] with a 3,600-foot (1,100 m) long track. The coaster will have trains that are of extended width of the traditional 2-across Intamin trains with two additional seats that hang off the width of the chassis, allowing guests to "ride on the edge." [10] The other two Intamin coasters in the park: Fahrenheit and Stormrunner, have the two across trains.

Project 2012 campaign

Project 2012 is a viral marketing campaign surrounding the announcement of Skyrush. It began in October 2010 and concluded in August 2011, shortly after the announcemet of the ride. The campaign incorporated use of a variety of websites under false names, including the Ride Institute of Technology, LaMarcus Brothers Mid-Air Excavation, O'Connell Plumbing & Drain, and Coaster Test Pilots. Much of the discussion surrounding the campaign has taken place on Facebook [11] [12] and Twitter. [13]

Gallery

References

  1. ^ a b Malawskey, Nick (August 18, 2010). "Hersheypark's 'new marquee attraction' to be in Comet Hollow". The Patriot-News. Retrieved July 28, 2011.
  2. ^ a b Malaswkey, Nick (April 20, 2011). "Hersheypark uses website to release clues about next mystery project, code named "Attraction 2012"". The Patriot-News. Retrieved July 28, 2011.
  3. ^ "PA Bulletin Doc No. 10-2463b/E22-570: Hershey Entertainment and Resorts". The Pennsylvania Bulletin. December 2010. Retrieved July 28, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  4. ^ "Public Notice In Reply to Application Number CENAB-OP-RPA-2010-00631-P23 (Hershey Park Maintenance Dredging)" (PDF). US Army Corps of Engineers. August 2010. Retrieved July 29, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  5. ^ "Public Notice In Reply to Application Number CENAB-OP-RPA-2010-00631-P23 (Hershey Park Maintenance Dredging)" (PDF). US Army Corps of Engineers. February 2011. Retrieved July 29, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  6. ^ "Latest Status Info". United States Patent and Trademark Office. July 2010. Retrieved July 28, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  7. ^ "Hersheypark to debut it's 12th Coaster in 2012 Season" ( Word document). Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  8. ^ "Attraction - Site Plan". Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  9. ^ "Skyrush - The 12th Coaster At Hersheypark!". Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  10. ^ a b c "Skyrush Fact Sheet" ( Word document). Hershey Entertainment and Resorts Company. August 2011. Retrieved August 2, 2011.{{ cite web}}: CS1 maint: date and year ( link)
  11. ^ "Project 2012". Facebook.
  12. ^ "Jan Van Der Velde". Facebook.
  13. ^ "Rocky LaMarcus' timeline".

External links

Category:Viral marketing Category:Hersheypark Category:Roller coasters in Pennsylvania


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