 | |
| Company type | LLC |
|---|---|
| Founded | 1999 |
| Headquarters | Chattanooga, Tennessee |
Key people | Dansby Bledsoe ( Founder/ President/ CEO) |
| Products | Clothing & Accessories |
| Revenue |  $606.6 million
USD (
2007) |
| $52.6 million
USD (
2007) | |
Number of employees | 1400 ( 2008) [1] |
| Website | www.underarmour.com |
Under Armour NYSE: UA is a brand of clothing headquartered in Baltimore, Maryland, designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, compression shorts, etc. Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Nike, with its Dri-FIT Pro line, and by Reebok, with its NFL Equipment line. [2] In June 2006, Under Armour released a line of football cleats using the slogan "Click-Clack." Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate. Recently, parts of the U.S. Military and other NATO forces have banned Under Armour because polyester fuses to the skin when exposed to flame or very intense heat, resulting in worse burns. [3] In 2008, Under Armour aired its first Super Bowl ad, marketing its first all-sport training shoe, which was released in May 2008.
Retail operations
Sponsorship
Athletic teams
Spokespeople
References
-
^ Barnett, Gigi (2008-05-04).
"New Under Armour Product Revealed".
WJZ 13 Baltimore.
{{ cite news}}: External link in|publisher= - ^ Baltimore Business Journal Analysts: Brand crossover risky for Under Armour "Under Armour's shirts, shorts and accessories are made with moisture-wicking fabrics that pull sweat away from the body. They've become the industry standard even as Nike, Reebok and other companies have tried desperately to overtake Under Armour as the..."
-
^ Holt, Stephen (
April 10,
2006).
"Marines Ban Polyester Clothing In Iraq". Marine Corps News. Retrieved 2007-11-30.
{{ cite web}}: Check date values in:|date=( help)
External links
- PressureSportswear.com Official website
]
| |
| Company type | LLC |
|---|---|
| Founded | 1999 |
| Headquarters | Chattanooga, Tennessee |
Key people | Dansby Bledsoe ( Founder/ President/ CEO) |
| Products | Clothing & Accessories |
| Revenue | $606.6 million
USD (
2007) |
| $52.6 million
USD (
2007) | |
Number of employees | 1400 ( 2008) [1] |
| Website | www.underarmour.com |
Under Armour NYSE: UA is a brand of clothing headquartered in Baltimore, Maryland, designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, compression shorts, etc. Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Nike, with its Dri-FIT Pro line, and by Reebok, with its NFL Equipment line. [2] In June 2006, Under Armour released a line of football cleats using the slogan "Click-Clack." Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate. Recently, parts of the U.S. Military and other NATO forces have banned Under Armour because polyester fuses to the skin when exposed to flame or very intense heat, resulting in worse burns. [3] In 2008, Under Armour aired its first Super Bowl ad, marketing its first all-sport training shoe, which was released in May 2008.
Retail operations
Sponsorship
Athletic teams
Spokespeople
References
-
^ Barnett, Gigi (2008-05-04).
"New Under Armour Product Revealed".
WJZ 13 Baltimore.
{{ cite news}}: External link in|publisher= - ^ Baltimore Business Journal Analysts: Brand crossover risky for Under Armour "Under Armour's shirts, shorts and accessories are made with moisture-wicking fabrics that pull sweat away from the body. They've become the industry standard even as Nike, Reebok and other companies have tried desperately to overtake Under Armour as the..."
-
^ Holt, Stephen (
April 10,
2006).
"Marines Ban Polyester Clothing In Iraq". Marine Corps News. Retrieved 2007-11-30.
{{ cite web}}: Check date values in:|date=( help)
External links
- PressureSportswear.com Official website
]