The Urban Music Association of Canada (UMAC) is a Canadian non-profit [1] organization focused on showcasing and expanding Canadian urban music established in 1996. UMAC offers a variety of service such as workshops, tours and also hosts the Canadian Urban Music Awards. [2] Its president is Trevor Shelton. [3]
UMAC was established in 1996 to promote urban music in Canada. [4] It has chosen an Artist of the Year every year since its establishment, a distinction that has been described as "prestigious" by MTV. [5]
The UMAC created its annual Canadian Urban Music Awards in 1998 [1] "to garner more attention for the country's growing urban-music scene." [6] In 2004, the awards covered 24 categories including soca, gospel, jazz and spoken word. [1] The awards have also been known as Urban X-posure awards. [6]
The Urban Music Association of Canada (UMAC) is a Canadian non-profit [1] organization focused on showcasing and expanding Canadian urban music established in 1996. UMAC offers a variety of service such as workshops, tours and also hosts the Canadian Urban Music Awards. [2] Its president is Trevor Shelton. [3]
UMAC was established in 1996 to promote urban music in Canada. [4] It has chosen an Artist of the Year every year since its establishment, a distinction that has been described as "prestigious" by MTV. [5]
The UMAC created its annual Canadian Urban Music Awards in 1998 [1] "to garner more attention for the country's growing urban-music scene." [6] In 2004, the awards covered 24 categories including soca, gospel, jazz and spoken word. [1] The awards have also been known as Urban X-posure awards. [6]