The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design. [1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, [2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines. [3]
Design journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory. [4]
In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye." [5]
In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.” [6]
The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design. [1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, [2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines. [3]
Design journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory. [4]
In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye." [5]
In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.” [6]