Product type | Potato chips |
---|---|
Owner | PepsiCo |
Produced by | Frito-Lay |
Country | India |
Introduced | 1992 |
Markets | Asia |
Previous owners | Uncle Chipps Co. Ltd |
Tagline | "Bole mere lips. I love Uncle Chipps" |
Uncle Chipps is a brand of potato chips that is marketed in India. [1] It was launched on 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay (owned by PepsiCo), India in 2000. [2]
Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, [3] thereafter saw competition bring its market share down to 30-35% by 2000. [4] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000. [5]
It was sold for $16.6 million. [6] Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency. [7]
Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002. [8]
Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India. [9] The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps". [10] Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level. [11]
Product type | Potato chips |
---|---|
Owner | PepsiCo |
Produced by | Frito-Lay |
Country | India |
Introduced | 1992 |
Markets | Asia |
Previous owners | Uncle Chipps Co. Ltd |
Tagline | "Bole mere lips. I love Uncle Chipps" |
Uncle Chipps is a brand of potato chips that is marketed in India. [1] It was launched on 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay (owned by PepsiCo), India in 2000. [2]
Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, [3] thereafter saw competition bring its market share down to 30-35% by 2000. [4] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000. [5]
It was sold for $16.6 million. [6] Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency. [7]
Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002. [8]
Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India. [9] The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps". [10] Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level. [11]