The topic of this article may not meet Wikipedia's
general notability guideline. (July 2019) |
Looney Tunes Meals were a line of frozen dinners released by Tyson Foods in 1990. They were based on the characters from the eponymous Warner Bros. cartoons [1] [2] and targeted primarily at children. The meals were discontinued in late 1993 because of declining sales.
Released to coincide with Bugs Bunny's 50th birthday, the meals came in boxes that featured a Looney Tunes character on the front, and were marketed as coming with small prizes, including comic books, trading cards, and stickers. [3] They came in a tray divided into three sections; a main course, a side dish, and a dessert (in some cases, there would instead be side dishes included). [4] Instructions for the dinners stated they were to be heated in the microwave for 2 minutes, rotated, heated for another 1-2 minutes, then given an additional 2-3 minutes to cool off before serving, making for 5-7 minutes of preparation. [5] These meals were similar to Kid's Kitchen and Kid Cuisine, other popular frozen dinner brands aimed at children from the time. [6]
The meals were introduced with a fifteen-million-dollar advertising campaign. [7] The meals received generally mixed reception from children, and there were concerns from parents regarding the nutritional value of the meals. They received criticism for using excessive fat and salt, going against their claims of providing a healthy meal. [8] Likely as a result of this and the '90s economic recession, sales began to decline, and production on the meals ceased in 1993. [9]
The meals were originally released with eight variations, with several other entries being introduced in later years. There would also be a pasta sub-variety in the line, introduced around 1992.
In later releases for some of these meals, the side dishes would be changed or altered.
The topic of this article may not meet Wikipedia's
general notability guideline. (July 2019) |
Looney Tunes Meals were a line of frozen dinners released by Tyson Foods in 1990. They were based on the characters from the eponymous Warner Bros. cartoons [1] [2] and targeted primarily at children. The meals were discontinued in late 1993 because of declining sales.
Released to coincide with Bugs Bunny's 50th birthday, the meals came in boxes that featured a Looney Tunes character on the front, and were marketed as coming with small prizes, including comic books, trading cards, and stickers. [3] They came in a tray divided into three sections; a main course, a side dish, and a dessert (in some cases, there would instead be side dishes included). [4] Instructions for the dinners stated they were to be heated in the microwave for 2 minutes, rotated, heated for another 1-2 minutes, then given an additional 2-3 minutes to cool off before serving, making for 5-7 minutes of preparation. [5] These meals were similar to Kid's Kitchen and Kid Cuisine, other popular frozen dinner brands aimed at children from the time. [6]
The meals were introduced with a fifteen-million-dollar advertising campaign. [7] The meals received generally mixed reception from children, and there were concerns from parents regarding the nutritional value of the meals. They received criticism for using excessive fat and salt, going against their claims of providing a healthy meal. [8] Likely as a result of this and the '90s economic recession, sales began to decline, and production on the meals ceased in 1993. [9]
The meals were originally released with eight variations, with several other entries being introduced in later years. There would also be a pasta sub-variety in the line, introduced around 1992.
In later releases for some of these meals, the side dishes would be changed or altered.