![]() | |
![]() A Tropical Hut Food Mart outlet along Scout Borromeo in
Quezon City | |
Product type | Fast food chain, grocery store |
---|---|
Owner | Mercury Group of Companies, Inc. |
Country | Philippines |
Introduced | 1962 |
Markets |
|
Tagline | "Sarap na Babalik-balikan!" (A delight to keep coming back for) |
Website | |
Company | |
Number of locations | 22 [1] |
Tropical Hut is a Filipino chain of fast food restaurants owned by Mercury Group of Companies, Inc. It is the 7th oldest food chain in the Philippines [2] and older than Jollibee (1978) and McDonald's Philippines (1981). [3] [4]
Established in 1962, Tropical Hut started as a sari-sari store that expanded into an ordinary grocery store and later rapidly into a supermarket with a coffee shop. Through its success within these years, the name Tropical Hut Hamburger was introduced with the company being incorporated as Tropical Hut Food Market, Inc. on February 26, 1965. [5] [6] [7]
In 1972, the Mercury Group of Companies acquired the said company and expanded its branches in building several branches across Metro Manila. [6]
Over the years, Tropical Hut had been overshadowed by other fast food chains like Jollibee and suffered from poor marketing. [8]
On June 12, 2022, a Twitter thread by stock analyst John Paul Tanyag (@dumidyeypee) [4] lamented how he was the only customer in their Escolta branch, and expressed nostalgia about the restaurant's former glory. [9] Around the same time, another social media post from 2019 from a branch in Carmona, Cavite (which had since closed) that said "Kumain naman kayo sa amin" (Come on, please eat with us) became viral. [8]
These and other social media posts triggered a domino effect and resurgence of interest in the fast-food chain, prompting Filipinos to visit nearby branches to check the restaurant for themselves.[ citation needed] Riding on a wave of nostalgia after going viral on social media, branches started to sell out, with some even having to turn away customers due to inability to keep up with demand. This led to Tropical Hut creating more staff openings [10] as well as clamor to open provincial branches to serve more people. [4]
As of July 2023, Tropical Hut operates 22 stores across the island of Luzon, 18 of which are in Metro Manila. The fast food chain also operates seven stores with 24/7 service. [1]
Tropical Hut and its hamburgers have been mentioned in the following books, essays and stories.
![]() | |
![]() A Tropical Hut Food Mart outlet along Scout Borromeo in
Quezon City | |
Product type | Fast food chain, grocery store |
---|---|
Owner | Mercury Group of Companies, Inc. |
Country | Philippines |
Introduced | 1962 |
Markets |
|
Tagline | "Sarap na Babalik-balikan!" (A delight to keep coming back for) |
Website | |
Company | |
Number of locations | 22 [1] |
Tropical Hut is a Filipino chain of fast food restaurants owned by Mercury Group of Companies, Inc. It is the 7th oldest food chain in the Philippines [2] and older than Jollibee (1978) and McDonald's Philippines (1981). [3] [4]
Established in 1962, Tropical Hut started as a sari-sari store that expanded into an ordinary grocery store and later rapidly into a supermarket with a coffee shop. Through its success within these years, the name Tropical Hut Hamburger was introduced with the company being incorporated as Tropical Hut Food Market, Inc. on February 26, 1965. [5] [6] [7]
In 1972, the Mercury Group of Companies acquired the said company and expanded its branches in building several branches across Metro Manila. [6]
Over the years, Tropical Hut had been overshadowed by other fast food chains like Jollibee and suffered from poor marketing. [8]
On June 12, 2022, a Twitter thread by stock analyst John Paul Tanyag (@dumidyeypee) [4] lamented how he was the only customer in their Escolta branch, and expressed nostalgia about the restaurant's former glory. [9] Around the same time, another social media post from 2019 from a branch in Carmona, Cavite (which had since closed) that said "Kumain naman kayo sa amin" (Come on, please eat with us) became viral. [8]
These and other social media posts triggered a domino effect and resurgence of interest in the fast-food chain, prompting Filipinos to visit nearby branches to check the restaurant for themselves.[ citation needed] Riding on a wave of nostalgia after going viral on social media, branches started to sell out, with some even having to turn away customers due to inability to keep up with demand. This led to Tropical Hut creating more staff openings [10] as well as clamor to open provincial branches to serve more people. [4]
As of July 2023, Tropical Hut operates 22 stores across the island of Luzon, 18 of which are in Metro Manila. The fast food chain also operates seven stores with 24/7 service. [1]
Tropical Hut and its hamburgers have been mentioned in the following books, essays and stories.