Travel Tuesday, also known as Travel Deal Tuesday, is a marketing term for e-commerce transactions occurring on the Tuesday after Thanksgiving in the United States. [1] It originated in 2017, when Hopper, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights. [2] It is mainly a United States-based phenomenon. However, some overseas companies do recognize the holiday. [3]
In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights. [2] Since then, major airline providers such as Orbitz, Travelocity, and CheapTickets have recognized the holiday. [4] However, outside the United States, the holiday is rarely celebrated. [3]
In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to Cyber Monday and Black Friday, fares were somewhat cheaper. [5] In 2022, flight sales because of Travel Tuesday were thrice as much compared to the sales in the rest of the post-Thanksgiving period. [6]
Travel Tuesday, also known as Travel Deal Tuesday, is a marketing term for e-commerce transactions occurring on the Tuesday after Thanksgiving in the United States. [1] It originated in 2017, when Hopper, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights. [2] It is mainly a United States-based phenomenon. However, some overseas companies do recognize the holiday. [3]
In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights. [2] Since then, major airline providers such as Orbitz, Travelocity, and CheapTickets have recognized the holiday. [4] However, outside the United States, the holiday is rarely celebrated. [3]
In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to Cyber Monday and Black Friday, fares were somewhat cheaper. [5] In 2022, flight sales because of Travel Tuesday were thrice as much compared to the sales in the rest of the post-Thanksgiving period. [6]