The album sold 15,000
album-equivalent units, measured largely from
streaming revenue – 14 million streams of album tracks through
on-demand services, measured as 10,000 streaming equivalent albums – while 4,000 units were traditional
album sales. The performance earned the album a chart debut at number 52 on the
Billboard 200 and at number three on the
Top Latin Albums, which was the group's first top-five appearance on the latter chart.[6] The album is their first to enter the Billboard 200 chart since The Beginning (2010).
Translation was met with generally favorable reviews. At
Metacritic, which assigns a
normalized rating out of 100 to reviews from professional critics, the album received a
weighted average score of 63, based on four reviews.[8]
Reviewing in June 2020 for Rolling Stone, Gary Suarez said the "often clunky" album shows the group exploiting the contemporary
Latin pop trend, albeit with occasional charm.[12] In Variety, A. D. Amorosi believed songs such as "I Woke Up" and "Get Loose Now" sound as if they were
focus grouped for
Latin audiences, but said of the album overall, "BEP have found a new sense of adventure, inventiveness and contagion through the modern
Latin music prism."[14] Ingrid Angulo from Hot Press was more impressed, applauding their foray into
reggaeton and saying, "The collaborations are seamless and the tracks as catchy as ever, cementing the modern global success of Latin-inspired
dance music."[15]Tom Hull was also relatively positive, writing in his blog, "Seems like they had a perfectly functional
hip-hop/
funk album on tap for summer release, then wound up adding a most atypical and remarkable topical song, 'News Today'."[13]
The album sold 15,000
album-equivalent units, measured largely from
streaming revenue – 14 million streams of album tracks through
on-demand services, measured as 10,000 streaming equivalent albums – while 4,000 units were traditional
album sales. The performance earned the album a chart debut at number 52 on the
Billboard 200 and at number three on the
Top Latin Albums, which was the group's first top-five appearance on the latter chart.[6] The album is their first to enter the Billboard 200 chart since The Beginning (2010).
Translation was met with generally favorable reviews. At
Metacritic, which assigns a
normalized rating out of 100 to reviews from professional critics, the album received a
weighted average score of 63, based on four reviews.[8]
Reviewing in June 2020 for Rolling Stone, Gary Suarez said the "often clunky" album shows the group exploiting the contemporary
Latin pop trend, albeit with occasional charm.[12] In Variety, A. D. Amorosi believed songs such as "I Woke Up" and "Get Loose Now" sound as if they were
focus grouped for
Latin audiences, but said of the album overall, "BEP have found a new sense of adventure, inventiveness and contagion through the modern
Latin music prism."[14] Ingrid Angulo from Hot Press was more impressed, applauding their foray into
reggaeton and saying, "The collaborations are seamless and the tracks as catchy as ever, cementing the modern global success of Latin-inspired
dance music."[15]Tom Hull was also relatively positive, writing in his blog, "Seems like they had a perfectly functional
hip-hop/
funk album on tap for summer release, then wound up adding a most atypical and remarkable topical song, 'News Today'."[13]