This list includes notable brands of toothpaste, both historic and contemporary.
Aim: a brand of toothpaste from
Church and Dwight. Aim was introduced in 1973 by
Unilever, and the brand was purchased by Church and Dwight in 2003.[2] In
Australia, it is manufactured and distributed by Pental.[3]
Aquafresh: available since 1973, it is manufactured by consumer healthcare product maker
GlaxoSmithKline.[4]
Babool: launched in by Balsara Hygiene in 1987,[5] Babool is made from the bark of the
Babool tree, which has traditionally been used to clean teeth in India.[6]
Bentodent: launched in by Indian Dental Organization a team of dentists to help resolve specific oral care issues using natural and sustainable oral care products, Bentodent is made with Bentonite clay, an old age cleanser in India.[7]
Binaca: an oral hygiene brand that is marketed in India and owned by
Dabur.[8]
BlueM: a leading oral health brand based in The Netherlands
Cleure: independently owned flavor-free, mint-free, fluoride-free, SLS-free toothpaste made in the USA. Dermatologist recommended for sensitive skin, dry mouth, canker sores and perioral dermatitis.[10]
Close-Up: marketed by Unilever,[11] it was launched in 1967 and was the first gel toothpaste in the world.[12]
Colgate: marketed by
Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873.[13]
Corsodyl: Corsodyl, also known as Parodontax, is a
fluoride-based toothpaste that is meant to cure and prevent gum bleeding and gingivitis. It was first produced by
GlaxoSmithKline in 1937 (although it is now produced by
Haleon). It is available in over 30 countries including the Republic of Ireland, the United Kingdom, and Germany. The active ingredient that makes this toothpaste unique is
chlorhexidine. It also contains
sodium bicarbonate, which is what gives it a slight salty taste.
Crest: a
Procter & Gamble product. At first it used
stannous fluoride, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest with Fluoristan").[citation needed]
Dabur: first introduced in India by Dr. S.K. Burman in 1884.[14]
Dant Kanti: introduced in India by
Patanjali Ayurved. It is now one of the top selling toothpaste brands in India.[15]
Darlie: first manufactured in Shanghai in 1933 and later based in Hong Kong and
Taiwan, Hawley & Hazel was acquired in 1985 by the United States corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive.[16]
Dr. Lyon's Tooth Powder: a brand of powdered dentifrice mainly popular during the mid twentieth century. It is still available today in independent drug stores and certain drug store chains. Created by Dr. I. W. Lyon, D.D.S.[18]
Euthymol: a brand of
antiseptic, fluoride-free toothpaste distributed by
Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. The antiseptic ingredient in the product is
thymol.[citation needed]
Formula: an oral care brand from Indonesia since 1984, it was owned by PT Ultra Prima Abadi company and marketed through
OT consumer goods brand.[21]
Gleem:[22] a brand of toothpaste made by the Procter & Gamble company.
Ipana[23] a popular toothpaste during the 20th century, first introduced in 1901 by
Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous
Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s.[citation needed]
Jāsön[24] offers toothpaste among a variety of other personal care products. Jāsön is a brand of Hain Celestial.[25]
Kalodont: discontinued in 1981,[26] it was originally produced by
F. A. Sarg’s Sohn & Co. from
Vienna and first sold in
Austria-Hungary in 1887. It later became widely distributed, in 34 other countries, and obtained a near-monopoly status that caused the word "kalodont" to become synonymous with the word for "tooth paste" in
South Slavic languages. It was also available in Russia in 1927.[27]
Macleans: a brand of
toothpaste by
GlaxoSmithKline, introduced in UK in the 1930s by the Maclean's Company which was taken over by the Beecham Group and eventually by SKB. Sold and made in many countries and available in the US until the early 1980s, now marketed in Australia and New Zealand.[citation needed]
K P Namboodiri's herbal toothpaste is an ayurvedic dental product manufactured by Ramco Herbals pvt ltd and marketed by K P Namboodiri's Ayurvedics based from Shornur, Kerala, India.[28]
Mentadent: a brand name for a line of dental products manufactured by Unilever everywhere but United States and
Canada, where it was acquired by the Church & Dwight Company in 2003.[citation needed]
Mentadent SR[29] formerly named "Gibbs SR", is a brand of toothpaste owned by Unilever.
Oral-B: a brand of the
Procter & Gamble company. Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and
mouthwashes. It has been owned by American multinational
Procter & Gamble (P&G) since 2006.[citation needed]
Oxygenol: Finnish toothpaste brand manufactured by Finnish Company Berner Oy
Pepsodent: a brand of
toothpaste with a minty flavour derived from
sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for
sodium lauryl sulfate, an inexpensive
ionicsurfactant.[34] It was first introduced in
The US in 1915 by the Pepsodent Company of Chicago, later purchased by
Unilever in 1944.
Pomorin by Rubella is one of the most well-known Bulgarian toothpastes for its rich content of sea salts and Black sea lye, useful in treatment of periodontal disease.[35]
Promise:[30] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested
clove oil."[36]
P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123".
Sozodont:[39] a popular brand of oral hygiene product from the mid-nineteenth century to the early twentieth century. According to an 1889 issue of the journal American Druggist, Sozodont was made from a liquid and powder mixture. The powder contained
orris root,
carbonate of calcium, and
magnesia. The liquid contained
castile soap (soap made exclusively from vegetable oil),
glycerin, sizable portions of water and
alcohol, and, for flavoring, a small quantity of oil of
peppermint,
clover,
cinnamon, and
star anise, as well as, for coloring,
cochineal (a dye made from an insect of the same name).[40]
Stomatol: first sold in Sweden at the beginning of the 20th century, it was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media.[citation needed]
Stripe with hexachlorophene. Marketed by
Lever Brothers.
TartarEnd: founded by John Gontarz, Phd, only toothpaste which actually removes tartar when used according to manufacturer's directions. TartarEnd softens tartar so that it can be removed by brushing or flossing.
Tom's of Maine: founded by
Tom and
Kate Chappell in 1970 with US$5,000. In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for US$100 million.[41] The Chappells own the remaining sixteen percent.
White Birch: a brand of toothpaste with White Charcoal. White Birch is a brand of
Total Clean LLC which has the patent on white charcoal in oral care formulations.
Zendium: a brand of toothpaste made by
Unilever and marketed in the Netherlands, Belgium, Germany and Scandinavia for some years, with its expansion into the French and Italian markets in 2015.[citation needed]
^"Doramad Radioactive Toothpaste". Retrieved October 1, 2011. Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin.
^Susan Budavari, Maryadele J. O'Neil, Ann Smith, Patricia E. Heckelman, Joanne F. Kinneary. 1996. The Merck Index, twelfth edition. Merk & Co., Inc.: White house Station, NJ. Page 1478
This list includes notable brands of toothpaste, both historic and contemporary.
Aim: a brand of toothpaste from
Church and Dwight. Aim was introduced in 1973 by
Unilever, and the brand was purchased by Church and Dwight in 2003.[2] In
Australia, it is manufactured and distributed by Pental.[3]
Aquafresh: available since 1973, it is manufactured by consumer healthcare product maker
GlaxoSmithKline.[4]
Babool: launched in by Balsara Hygiene in 1987,[5] Babool is made from the bark of the
Babool tree, which has traditionally been used to clean teeth in India.[6]
Bentodent: launched in by Indian Dental Organization a team of dentists to help resolve specific oral care issues using natural and sustainable oral care products, Bentodent is made with Bentonite clay, an old age cleanser in India.[7]
Binaca: an oral hygiene brand that is marketed in India and owned by
Dabur.[8]
BlueM: a leading oral health brand based in The Netherlands
Cleure: independently owned flavor-free, mint-free, fluoride-free, SLS-free toothpaste made in the USA. Dermatologist recommended for sensitive skin, dry mouth, canker sores and perioral dermatitis.[10]
Close-Up: marketed by Unilever,[11] it was launched in 1967 and was the first gel toothpaste in the world.[12]
Colgate: marketed by
Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873.[13]
Corsodyl: Corsodyl, also known as Parodontax, is a
fluoride-based toothpaste that is meant to cure and prevent gum bleeding and gingivitis. It was first produced by
GlaxoSmithKline in 1937 (although it is now produced by
Haleon). It is available in over 30 countries including the Republic of Ireland, the United Kingdom, and Germany. The active ingredient that makes this toothpaste unique is
chlorhexidine. It also contains
sodium bicarbonate, which is what gives it a slight salty taste.
Crest: a
Procter & Gamble product. At first it used
stannous fluoride, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest with Fluoristan").[citation needed]
Dabur: first introduced in India by Dr. S.K. Burman in 1884.[14]
Dant Kanti: introduced in India by
Patanjali Ayurved. It is now one of the top selling toothpaste brands in India.[15]
Darlie: first manufactured in Shanghai in 1933 and later based in Hong Kong and
Taiwan, Hawley & Hazel was acquired in 1985 by the United States corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive.[16]
Dr. Lyon's Tooth Powder: a brand of powdered dentifrice mainly popular during the mid twentieth century. It is still available today in independent drug stores and certain drug store chains. Created by Dr. I. W. Lyon, D.D.S.[18]
Euthymol: a brand of
antiseptic, fluoride-free toothpaste distributed by
Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. The antiseptic ingredient in the product is
thymol.[citation needed]
Formula: an oral care brand from Indonesia since 1984, it was owned by PT Ultra Prima Abadi company and marketed through
OT consumer goods brand.[21]
Gleem:[22] a brand of toothpaste made by the Procter & Gamble company.
Ipana[23] a popular toothpaste during the 20th century, first introduced in 1901 by
Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous
Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s.[citation needed]
Jāsön[24] offers toothpaste among a variety of other personal care products. Jāsön is a brand of Hain Celestial.[25]
Kalodont: discontinued in 1981,[26] it was originally produced by
F. A. Sarg’s Sohn & Co. from
Vienna and first sold in
Austria-Hungary in 1887. It later became widely distributed, in 34 other countries, and obtained a near-monopoly status that caused the word "kalodont" to become synonymous with the word for "tooth paste" in
South Slavic languages. It was also available in Russia in 1927.[27]
Macleans: a brand of
toothpaste by
GlaxoSmithKline, introduced in UK in the 1930s by the Maclean's Company which was taken over by the Beecham Group and eventually by SKB. Sold and made in many countries and available in the US until the early 1980s, now marketed in Australia and New Zealand.[citation needed]
K P Namboodiri's herbal toothpaste is an ayurvedic dental product manufactured by Ramco Herbals pvt ltd and marketed by K P Namboodiri's Ayurvedics based from Shornur, Kerala, India.[28]
Mentadent: a brand name for a line of dental products manufactured by Unilever everywhere but United States and
Canada, where it was acquired by the Church & Dwight Company in 2003.[citation needed]
Mentadent SR[29] formerly named "Gibbs SR", is a brand of toothpaste owned by Unilever.
Oral-B: a brand of the
Procter & Gamble company. Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and
mouthwashes. It has been owned by American multinational
Procter & Gamble (P&G) since 2006.[citation needed]
Oxygenol: Finnish toothpaste brand manufactured by Finnish Company Berner Oy
Pepsodent: a brand of
toothpaste with a minty flavour derived from
sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for
sodium lauryl sulfate, an inexpensive
ionicsurfactant.[34] It was first introduced in
The US in 1915 by the Pepsodent Company of Chicago, later purchased by
Unilever in 1944.
Pomorin by Rubella is one of the most well-known Bulgarian toothpastes for its rich content of sea salts and Black sea lye, useful in treatment of periodontal disease.[35]
Promise:[30] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested
clove oil."[36]
P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123".
Sozodont:[39] a popular brand of oral hygiene product from the mid-nineteenth century to the early twentieth century. According to an 1889 issue of the journal American Druggist, Sozodont was made from a liquid and powder mixture. The powder contained
orris root,
carbonate of calcium, and
magnesia. The liquid contained
castile soap (soap made exclusively from vegetable oil),
glycerin, sizable portions of water and
alcohol, and, for flavoring, a small quantity of oil of
peppermint,
clover,
cinnamon, and
star anise, as well as, for coloring,
cochineal (a dye made from an insect of the same name).[40]
Stomatol: first sold in Sweden at the beginning of the 20th century, it was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media.[citation needed]
Stripe with hexachlorophene. Marketed by
Lever Brothers.
TartarEnd: founded by John Gontarz, Phd, only toothpaste which actually removes tartar when used according to manufacturer's directions. TartarEnd softens tartar so that it can be removed by brushing or flossing.
Tom's of Maine: founded by
Tom and
Kate Chappell in 1970 with US$5,000. In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for US$100 million.[41] The Chappells own the remaining sixteen percent.
White Birch: a brand of toothpaste with White Charcoal. White Birch is a brand of
Total Clean LLC which has the patent on white charcoal in oral care formulations.
Zendium: a brand of toothpaste made by
Unilever and marketed in the Netherlands, Belgium, Germany and Scandinavia for some years, with its expansion into the French and Italian markets in 2015.[citation needed]
^"Doramad Radioactive Toothpaste". Retrieved October 1, 2011. Doramad radioactive toothpaste was produced during World War II by Auergesellschaft of Berlin.
^Susan Budavari, Maryadele J. O'Neil, Ann Smith, Patricia E. Heckelman, Joanne F. Kinneary. 1996. The Merck Index, twelfth edition. Merk & Co., Inc.: White house Station, NJ. Page 1478